@DTCMidas do you go for untapped products or products people are currently scaling? and if so how much scale should competition be at with the same product?
where do you look for products?
@DTCMidas what if a brand with around 180k visitors a month is running the exact supplement or if it has competition in general? how do you differentiate?
@Aymenzayani_ so it's not about finding underserved avatars, but more about untapped angles for strong avatars?
because glp-1 hair loss isn't untapped anymore as big brands actually target them now. But finding an untapped angle gives you the edge right?
What do you define as an angle?
@MercureCopy Do you believe that to enter a saturated market, like hair loss, you should target an underserved avatar WITH a new mechanism? Or does one of the two suffice?
@glrsrobin@ecomrickys@GeorgecomX Whatβs your thought process from product selection β market entry β avatar/angle β first ads?
Do you look for underserved avatars, untapped angles in competitive markets, or execute proven angles better? Would love to hear how you approach the whole process in detail.
@anzedetn if you start a brand with no data. Would you start with testing winning angles from competitors or start with testing untapped angles.
Also, would you target same persona or completely different persona.