Divorce has certainly not fallen for 45 years…the studies that say this commit massive errors of omission by taking population level data (people already married who have been for 40+ years aka the boomers still together) as well as making no adjustments for the secular decline in marriage overall.
“Most men turn out to be in someone’s top 15%” is a meaningless and not statistically sound argument whatsoever.
You charge people for match, I see no difference between that and charging a subscription?