Jesse Ouellette

[Sean Wilson @Seannywilson]

You can run the entire data-quality side of your outbound from 2 tools.

LeadMagic now handles catch-all verification natively.

Here is the consolidated stack we run:

1. Enrichment waterfall

• Icypeas: first-pass email finder
• Prospeo(.)io: second-pass, their new database pulls 55-60% more leads than the majors
• BetterContact: aggregator of ~25 providers, picks up obscure domains
• Findymail: final sweeps for everything the first 3 miss

Icepeas and Prospeo serve as a cheaper alternative to pulling everything with BetterContacts. Findymail and Leadmagic are great providers that aren’t part of the BetterContacts waterfall, so we add them in afterwards.

2. Validation layer

• First layer comes from the provider that finds the email.
• LeadMagic: double-verifies every email, now handles catch-alls without a separate vendor
• Weekly refresh cycle keeps the list fresh across the full campaign window

3. Bounce rate monitoring

• Target: sub-1% bounce rate. (up to 3% is fine)
• 90% of our campaigns sit below 1% with this setup
• Any mailbox hitting 5% gets pulled into inbox-placement testing

4. Tool consolidation wins

• One vendor for validation instead of two
• One cleaner API layer across the stack
• Weekly data refresh built into the pipeline
• One weekly cadence check instead of ad-hoc validation sweeps

Verifying once is no longer enough.

Double verification + a weekly refresh is the deliverability standard we hold every client campaign to.

[Jesse Ouellette @jesseogtm]

@outboundman Truth

[Jesse Ouellette @jesseogtm]

2020: Fired from Enterprise Sales.

2024: Agency Owner who couldn't write a single line of code.

2025:
↳ Small team, bootstrapped founder
↳ Multi-threaded architecture
↳ ~2,000 paying customers
↳ Billions of API calls/year

Top 0.4% Cursor usage globally.
37B tokens. 38,000 agent sessions.

AI didn't make me a developer.

It made me a founder who can ship.

How has AI changed the way you build your business?

[Jesse Ouellette @jesseogtm]

@ChrisHa93378389 Appreciate it man. Thank you.

[Jesse Ouellette @jesseogtm]

@stripesupport dm'd

[Jesse Ouellette @jesseogtm]

We’re heavy @Stripe users (bootstrapped SaaS).

Opened a Global Payout ticket that’s now at 7 days without a reply. Before I assume it’s an outlier.

Global Payout is a new service for them and it worked well for a few transactions but this one really should've been a quick fix.

Has anyone dealt with this or lack of response from their support team?

What’s the most effective escalation path (specific queue, team, or channel) you’ve used for Global Payouts or similar?

Thanks in advance for any playbooks or contacts.

@stripesupport my DMs are open if anyone can help here.

[Jesse Ouellette @jesseogtm]

@natolisnuggets Yes. Focus on data and crm enrichment.

[Jesse Ouellette @jesseogtm]

@NickAbraham12 Truth right here. We don’t allow it either.

[Jesse Ouellette @jesseogtm]

@Yannick_Veys A very good overview here.

I watched it happen first hand with @VxanandAnand and @kareemamin and the team.

[Yannick Veys - Marketing & Growth @Yannick_Veys]

@clay_gtm @kareemamin @vxanand Founders: find your perfect first champions.

For Clay, it was agency owners like @jesseogtm and Jordan Crawford.

"These were the right people who understood the vision, could use the product, had acute pain points."

They didn't try to serve everyone at once.

[Jesse Ouellette @jesseogtm]

@damienghader @boltdotnew Bolt

[Jesse Ouellette @jesseogtm]

@NickAbraham12 YOLO

[Jesse Ouellette @jesseogtm]

@roy_is_living Did you email valid and the catch_all_valid?

[soufianeelc @soufianeelc]

Just shipped!!!

A custom checkout experience with Next.js 15, Stripe, and @shadcn UI.

Check it out: https://t.co/ZBwcouG12F
GitHub: https://t.co/xSwIL4jiql

If you find it useful, a star would be appreciated ⭐

[Jesse Ouellette @jesseogtm]

@lovable submitted to the hackathon...

https://t.co/LFVkXA2PpN

the next generation of learning about yourself and your team

https://t.co/1Cpig6ij0c

it takes your current profile/personality

and matches you up in teams and tells you about blindspots you might have...

thanks for the opportunity to compete, hopefully I make it to the next round.

[Jesse Ouellette @jesseogtm]

@marclou $1,200 refund
Didn’t notice it was annual.
Refund and switch.

$59
Dispute.

Loss:
-$40

SaaS

[Jesse Ouellette @jesseogtm]

@leojrr You’re a quitter. It’s sad to watch this happen.

[Jesse Ouellette @jesseogtm]

@shadcn GOAT 🐐

[Jesse Ouellette @jesseogtm]

What do you think—just a rogue employee, or an advanced espionage setup?

I'd bet the latter.

[Jesse Ouellette @jesseogtm]

Here's the wild thing about the @Rippling vs. @deel espionage lawsuit:

I think this wasn’t just an employee snooping around Slack manually—this had all the hallmarks of a sophisticated API-driven spying system.

The reasons below: 👇

[Jesse Ouellette @jesseogtm]

4/Why This Matters:

This suggests Deel's spying wasn't casual—it was likely a sophisticated operation using Slack’s APIs to systematically track competitive intelligence in real-time. SaaS firms, take note: secure your APIs.