Jasper Vanu | Founder's GTM 🦊

The founder-led GTM resource | Follow for Claude-based GTM that wins clients predictably | Web for resources👇🏼 | DM for coaching/training.

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

You're paying $800/mo for lead enrichment tools that a terminal command can replace.

I wrote a step-by-step guide for non-technical founders to build GTM lead lists with Claude Code.

Install to first output in under 10 minutes.

--> Grab it for free here: https://t.co/RLLvQLcwvZ

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

@yanndine documenting the whole thing is smart. people share outputs but never the workflow that built it

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

@RetentionAdam RB2B also had Adam's existing audience from day one. bootstrap AND distribution together compound differently than VC

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

@MichLieben giving away 13 workflows free is bold. what made you go Claude Code over native n8n?

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

@shivsakhuja the no-CapCut bit is actually the buried lede here. whole team making ads and nobody touching a GUI

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

@clientascension 35 deliverables is you solving your anxiety, not the buyer's problem. cold traffic needs one clear outcome

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

@kevinschawinski o3 had something the newer ones lose a bit - you got the answer, not the thinking process

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

@pmarca turns out every AI brand is just fighting over who owns 'blue but make it feel futuristic'

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

@tobiemh the multi-model bet looking prescient now. agent memory needs exactly that kind of unified store

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

@MarieMartens @lennysan that 'guilty like it's cheating' option is the one nobody talks about but everyone quietly ticks

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

@Jessie_HealyDTC the class background point surprises people. what do you actually find is the common denominator?

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

@BrooksCole the electricity one got me. at some point disclosure stops being useful and starts being noise

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

@itscharliecowan giving that same talk a year later sounds terrifying. the delta is hard to explain to a room

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

@erickimberling the scope confusion between SI and program management is where projects actually derail

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

Right place, right person, right message.

That’s the whole logic of GTM, and Claude can help you work through each layer if you give it the right raw material first.

A vague brief produces vague output at every step.

Give it the signal, the breaking point, and a real proof point, and the output changes completely.

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

save your spot here: https://t.co/vth0voz3Fa

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

Still building lead lists by hand? This one's for you.

Thursday, live: my lean list-building process for founders.

Account list → enrichment → outreach copy, all inside Claude.

No code, no technical background needed.

Co-demoing with @AMcBick from @useapolloio , set up by @ConnellKen8 , @JohnDOKeeffe ,@darraghlucey from the @gethalfbaked team.

Save your spot here 👇🏼

https://t.co/G0LG9j79SY

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

There’s a huge difference between Prompt engineering, which is about phrasing the instruction better,

and Context engineering, which is about what your LLM knows before you type a word: Your ICP, your closed-won deals, your signal criteria.

When that context is in place, the prompt becomes almost secondary.

Four lines produce better output than forty, because the context sitting underneath them is doing the real work.

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

@erickimberling the change management piece is always underestimated. technical go-live gets all the focus and the people problem lingers

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

@benlkatz performing is a full-time job that produces nothing. the metric gaming is the product

[Jasper Vanu | Founder's GTM 🦊 @outboundman]

@lukepierceops the 'build the strategy doc before the demo' framing is underrated. solves exactly why demos fail