Jill Inglis

Marketing strategy consultant for global brands. Mom, traveler, club sandwich aficionado, STEM geek. Loyal Cheesehead & Boilermaker. Opinions mine.

[Jill Inglis @jill_inglis]

@JJWatt JJ watt I just texted you

[Jill Inglis @jill_inglis]

@mccauley_andrew @joelrubinson Sounds about right! Congrats & enjoy @mccauley_andrew & @joelrubinson

[Jill Inglis @jill_inglis]

@LouPas @mvermut @Neustar @BankofAmerica @oneeddie @MMAglobal What a great group! And I think the Franken name has lived it's life, which should make them both happy 😀

[Purdue University @LifeAtPurdue]

Pilot & Purdue alumna Heather Penney reflects on the 9/11 terrorist attacks, when she intended to crash her F-16 into a hijacked airliner. For years, few people outside of Penney’s family were aware of the sacrifice she intended to make that day. https://t.co/TDkjQgDcrZ

[Marketing + Media Alliance @MMAglobal]

Our 2022 Summit kicks off with our brand new Global Board Chair, Kellyn Kenny, Chief Marketing and Growth Officer, @ATT, setting the agenda. “The people who will lead the new era of marketing and innovation are in this room today. Connection changes everything!” #ShapeTheFuture

[Marketing + Media Alliance @MMAglobal]

“You have to create a culture that is designed for agility and innovation” Armadeep Kahlon, Reckitt

“You have to make it OK for your team to fail” Andrea Zaretsky, E*Trade

Insights from our Roundtable for Growth: “How do we Leverage Creativity in the Age of Digital AI?”

[Lou Paskalis 🇺🇦🇺🇸🇮🇱 @LouPas]

“The majority of large advertisers (53%) now say they use #MTA to track and optimize their spending across channels, according to new research from @MMAglobal Global, released today.” @OSchiffey @adexchanger

https://t.co/ZZhCGdZE3j

[Lou Paskalis 🇺🇦🇺🇸🇮🇱 @LouPas]

Our Growth debate 2021 series was an overwhelming success. In the spirit of not looking a gift horse in the mouth, @jill_inglis and the MMA team are bringing it back bigger and better as The CMO Roundtables, a virtual event series featuring some of the biggest minds in the space.

[Jill Inglis @jill_inglis]

@LouPas Aww, thanks @LouPas! @joannaoconnell, @mvermut & the CMOs panelist in the first session on marketing attribution were all AMAZING. Can’t wait to watch the conversations unfold as we continue throughout the year!

[Lou Paskalis 🇺🇦🇺🇸🇮🇱 @LouPas]

“Marketers know 1P data will be key and they know they will need new solutions when it comes to identity. The problem is, it’s not clear exactly when cookies are going away or what the alternatives will be.” @drodenhausen, partner @BCG via @Digiday https://t.co/Skgk54UMWY

[Marketing + Media Alliance @MMAglobal]

What's behind short CMO tenures? MMA Global COO/President @LouPas shares this thoughts. https://t.co/kZAyFKGGyC #cmo #cmos

[Lou Paskalis 🇺🇦🇺🇸🇮🇱 @LouPas]

“I’m working with my data science team on experiments demonstrating how we can influence the moveable middle to a higher purchase propensity. I was in the reach camp historically. Now I’m moving more towards precision” Amardeep Kahlon, #CMO, @ThisIsReckitt
https://t.co/sGWgYmrCFi

[Greg Stuart @gregstuart]

More work to be done here, marketers don’t agree on to best produce growth. Ugh.

[Jill Inglis @jill_inglis]

@LouPas Awesome!

[Jill Inglis @jill_inglis]

@mattwheeler Congrats!! Although that feature may be more depressing than it’s worth😴

[Jill Inglis @jill_inglis]

People trust people, not brands. And the best influencers you can hire may already work for you.

Truly a terrific piece on #employeeadvocacy. Thanks, @BuiltIn & @halkoss for the opportunity to contribute.

https://t.co/7EQ5NsXj23

[Lou Paskalis 🇺🇦🇺🇸🇮🇱 @LouPas]

Senior #marketing leaders, interested to learn how interested you are in addressing those pesky Brand Safety and Suitability issues that are still plaguing your advertising given outcry over Joe Rogan / Spotify suitability incident.

Mitigating brand safety and suitability is:

[Jill Inglis @jill_inglis]

Join our team! Are you passionate about marketing and research? Does your current role lack mission and purpose? If yes, check out this role to help architect the future of marketing with some of the biggest companies in the world. #hiring
https://t.co/AOS2bBBog2

[Lou Paskalis 🇺🇦🇺🇸🇮🇱 @LouPas]

"Loss of cookies presents data challenges in digital, however growth of addressable #CTV is increasing impressions where it’s possible to attribute ad exposure directly to an individual or household’s purchase behavior, @MMAglobal notes" @jackneff @adage https://t.co/6fVEenP7NR

[Greg Stuart @gregstuart]

Thrilled to officially announce our latest Global Board slate. Welcome, both new and returning members. #ShapeTheFuture https://t.co/Co5qRCmVqK