Jonathan Lee

Co-founder & CEO @getfuelin ⛽️ | Democratizing access to world-class personalized nutrition coaching | Ironman Triathlete 🏊‍♂️ 🚴‍♂️ 🏃‍♂️| Ex-Accenture

[Jonathan Lee @jleesf8]

@thisisgrantlee As a byproduct, as more people build things themselves, they’ll start to respect how much work goes into great products. The best ones look simple on the surface, but that simplicity hides hundreds or thousands of small decisions that make them truly great.

[Jonathan Lee @jleesf8]

At some point last year, I realized I didn’t recognize myself.

I didn’t feel like an athlete anymore.

For more than a decade, I trained like one.
5am swims. Long weekend runs. 20+ races. A full IRONMAN. Training wasn’t a hobby. It was who I was.

Then I started @getfuelin.

That’s when the drift began.

Late nights.
No weekends.
Every spare hour went into the company.

When it’s your company, it’s personal. You’ll give it everything.

Training got pushed to tomorrow. Then next week. Then after the next launch.

Eventually “later” just meant never....

Nothing dramatic happened. I just stopped holding the line.

And once you stop physically, it bleeds into everything else. Energy drops. Focus slips. You feel it.

So I reset. Small.

Twice a week, I showed up to the gym. Even if I only had 15 minutes. No debate.

SOMETHING beats NOTHING.

Around that time I watched Physical: 100 on Netflix.

100 athletes. Brutal tests. Strength, endurance, grit.
It reminded me what it feels like to choose discomfort. To breathe hard. To stay in it.

That was enough.

I signed up for a HYROX race that was 12 weeks out. Clear date. Training schedule: 45–90 minute sessions, 4–5 days a week. Manageable, even as a founder.

This past weekend, I raced my first HYROX.

Three months from barely training to back on a start line.

Here’s what hit me:

If you run a company focused on health and performance, you can’t outsource your own standard.

Culture starts at the top.

So at Fuelin, we set a team goal: everyone signs up for at least one race in 2026. 5K. Marathon. Ultra. Doesn’t matter. Just commit.

I’m running the San Francisco Marathon in July.
My co-founder is running the Boston Marathon in April.
The rest of the team is locking in their own events.

Here’s the brutal truth as a founder:

Your company will take everything if you let it.
Time. Energy. Health.

It won’t draw boundaries for you.
You have to decide where the line is.

Build the company. But build yourself too.

Because the plane doesn’t fly far without the pilot.

If you’ve been “too busy” and your standard has slipped, this is your nudge.

You’re an athlete too.

Start small.
Set a date.
Hold the line.

[Jonathan Lee @jleesf8]

Congrats @SpaceX, @elonmusk and team!!

A little over a decade ago I had the incredible opportunity to visit SpaceX’s factory in Hawthorne, CA and Elon showed us a non-public early video of a successful reusable booster landing. The progress since has been mind blowing.

Thanks for brining us closer to the future!

[SpaceX @SpaceX]

Mechazilla has caught the Super Heavy booster!

[Jonathan Lee @jleesf8]

@doctorinigo Sorry for your loss ❤️ Cancer’s brutal…. I lost my dad to it a few years back too. Can’t wait for the day we find a cure.

[Jonathan Lee @jleesf8]

Sad to hear about Dikembe Mutombo’s passing. I wrote a report and even presented about him in middle school—he was my favorite player when he starred for the Denver Nuggets. Met him once and got an autograph at the local Foot Locker. His character and impact off the court were just as great. RIP to a true legend.

[Earvin Magic Johnson @MagicJohnson]

I’m so heartbroken to hear about the passing of my dear friend and basketball Hall of Famer, Dikembe Mutombo. He was not only a great basketball player who could protect the rim as an elite shot-blocker, but also an incredible man with a pure heart of gold. He dedicated much of his life to serving others, which is evident through his lasting impact both in the U.S. and in Africa. Through his foundation, he helped build a remarkable $29 million hospital in his home country of Congo, personally contributing $15 million to the project! As an NBA Global Ambassador and a goodwill ambassador for the United Nations, he received numerous well-deserved awards over the years for his humanitarian efforts.

I will truly miss his big smile, his spirit, and his powerful voice. Cookie and I are keeping his wife Rose, his children, and the rest of his family in our thoughts and prayers during this incredibly difficult time. 🙏🏾

[Jonathan Lee @jleesf8]

@blader So glad Mira’s surgery went well. Sending love and positive vibes your way ❤️

[Jonathan Lee @jleesf8]

@garrytan LFG! 💪

[Jonathan Lee @jleesf8]

@HarryStebbings For busy founders, this hits home. Don’t forget to spend time with the people who matter most.

Booked my flight to see my mother next week! Now if I could only convince her to walk a marathon with me 😆

[Jonathan Lee @jleesf8]

@mwseibel 💯agreed. the pendulum has swung too far towards b2b... excited to see and be part of the next wave of consumer startups build category-defining companies

[Jonathan Lee @jleesf8]

@elonmusk @SpaceX @rookisaacman @PolarisProgram Congrats @elonmusk and @SpaceX !!

[Jonathan Lee @jleesf8]

@Austen Same here! 💯 I’d totally pay more and fly exclusively on airlines with Starlink. Been super frustrated with slow and unreliable airplane WiFi…

[Jonathan Lee @jleesf8]

Finally!! Can’t wait for this to be rolled out 🙌

[United Airlines @united]

The world's most advanced high-speed Wi-Fi is coming to United with @Starlink. For free.

You’ll be able to stream, game, shop and more on seatback screens and personal devices simultaneously. Expect the same internet you get on the ground… at 35,000 feet. We expect to have Starlink on all 1,000+ United planes over the next several years. Learn more: https://t.co/7SbLBOKmbK

[Jonathan Lee @jleesf8]

An insightful nutrition episode with triathlon 🐐 Jan Frodeno! Eye opening how little pro athletes used to eat around training back in the day…

[Fuelin @getfuelin]

🚀 Big news—Fuelin Sessions is officially live! 🎙️

Our mission is to bring world-class knowledge to athletes and fitness enthusiasts everywhere. Tune in for expert insights on achieving peak health and performance. 🎧

@janfrodeno @scottytindal
https://t.co/qPCj3PhX8N

[Jonathan Lee @jleesf8]

@WFrances58408 @getfuelin @janfrodeno @scottytindal 💯

[Jonathan Lee @jleesf8]

@markpinc Great episode! Love that you're back in the ring to build again. Curious - what products (if any) do you think really nail becoming part of the daily digital stack in health and fitness?

[Jonathan Lee @jleesf8]

@SahilBloom Congrats on the BQ!! Well done 🔥💪

[Jonathan Lee @jleesf8]

@shl Love it! ⛰️

[Jonathan Lee @jleesf8]

@PratikxPatel Incredible results! Sounds like he needs a new doctor that’s not only interested in prescribing meds…

[Jonathan Lee @jleesf8]

Great @WSJ article on why WiFi on airlines mostly suck today and when it will get better!

TLDR:
- Most airlines are relying on either ground based 3G or geostationary (GEO) satellite connections which are slow
- Low earth orbit (LEO) satellite (@Starlink) connections will bring high speed internet to planes and a few airlines such as @HawaiianAir and @flyjsx already offer it for free!
- Major airlines plan to transition to high speed WiFi eventually (United by 2025)

Can’t wait for this to be standard on all flights!!

Full article (paywalled): https://t.co/XY7QKrfEBl

[Jonathan Lee @jleesf8]

How is it that airplane WiFi still sucks so bad in 2024?

Genuinely curious… do the economics just not make sense for airlines to invest in a better experience?

I’d totally pay more to fly on plane that has a stable and strong WiFi connection. Anyone know which airlines are slated to install @Starlink first? @elonmusk