Jason White

Founder, Land More Calls. We book appointments for garage floor and concrete coating companies. Pay only after it books and shows. Pro soccer. App builder.

[Jason White @jsn_wht]

A coating company running crews in 3 states came to us with one problem: keeping the calendar full without fighting 4 other contractors over the same shared leads.

Early on: 30 booked appointments. On their calendar. Homeowners expecting them.

There's no retainer or long-term commitment. They pay only after an appointment books.

That's the whole model.

[Jason White @jsn_wht]

@divvsaxena does keeping customers get harder too? easier to build also means someone can offer them an alternative a lot faster

[Jason White @jsn_wht]

@SahilBloom how do you tell when you need more patience vs when the plan actually needs to change?

[Jason White @jsn_wht]

@PaulKlayVC the connections with founders and investors are a solid win on their own. good stuff bro

[Jason White @jsn_wht]

@Codie_Sanchez what does tracking performance look like for you week to week without turning into checking on people all day?

[Jason White @jsn_wht]

@thejustinwelsh whats an opportunity youve turned down because it would have messed with those priorities?

[Jason White @jsn_wht]

@DanniChenGTM how much of it comes down to who a customer trusts to pick up the phone when something goes wrong?

[Jason White @jsn_wht]

@santoshstack this is why i like "homeowners already on your calendar" as an explanation. you can picture the day without needing a software demo

[Jason White @jsn_wht]

@buildwtim which channel would still bring in customers if you turned the others off? id want to know that before adding another one

[Jason White @jsn_wht]

@theandreilucian wish reading about discipline counted as a rep lol

[Jason White @jsn_wht]

@TTrimoreau what got you your first customers? cold outreach or people you already knew?

[Jason White @jsn_wht]

@HashamBuilds whats a feature someone asked for where the why completely changed what you ended up building?

[Jason White @jsn_wht]

had training this morning, sent outreach after, and now im just sitting here refreshing my inbox like a psycho

nobody replies on saturdays. i know this. every week i learn it again

might just go watch film or something. the inbox will still be empty in an hour

[Jason White @jsn_wht]

got a text from a client in atlanta this week that just said "got 3 appointments"

no context, no thanks, nothing. just that

and honestly thats my favorite kind of message. when it works people dont write paragraphs. they write three words and go run the appointments

[Jason White @jsn_wht]

weird week. training with the team in the morning, sending cold emails by lunch, checking if appointments booked at night

people ask how i do both and honestly the answer is boring. soccer already forced a schedule on me. the business just fills in around it

no idea how long i can run both. not thinking about it yet

[Jason White @jsn_wht]

@gregisenberg agents breaking constantly is the part nobody puts in the demo video

[Jason White @jsn_wht]

@tomferry disciplined is the one people skip past. everyone wants to be fast, nobody wants to be consistent

[Jason White @jsn_wht]

@LeilaHormozi you dont feel self respect, you do self respect. thats going to sit with me for a while

[Jason White @jsn_wht]

@AlexHormozi the scoreboard part gets skipped more than any other step. people track things privately and wonder why nothing changes

[Jason White @jsn_wht]

@matt_gray_ 8 years is the part people skip over when they tell this story. everyone wants the audience, nobody wants the 8 years

[Jason White @jsn_wht]

@jasonlk the anthropic stake line buried in there is doing a lot of quiet work for that eps number