Kai D. Wright

#author #followthefeeling: | #branding #marketing | | tribes: @columbia @wileybusiness @thinkers50 @uchicago

[Kai D. Wright @kaiwright]

✅ Follow me on LinkedIn for any recent posts:
https://t.co/PiR39V1T3e

[Kai D. Wright @kaiwright]

⏯️ replay the episode or read a short recap of the engaging convo re: psychological safety, teaming, and the right kind of wrong (aka how to fail intelligently). Thanks for the “play to win” mindset @AmyCEdmondson and @MKassan 💯

[Ad Age @adage]

In today’s episode of #SystemOverload host @kaiwright discusses DE&I with top business strategists —@MKassan (@MediaLink) and @AmyCEdmondson (@HarvardHBS)

🚨Watch the live video now: https://t.co/fB98pUYzMC

[Kai D. Wright @kaiwright]

🚨 Excited for the next @adage episode with two incredible guests — fellow @thinkers50 / @DardenMBA prof Laura and #advertising #marketing leader Bob, whose 1,600 member organizations spend over $200 billion annually.

📝 Hear their insights for leaders navigating change for DEI progress.

[Ad Age @adage]

Tune into #SystemOverload, tomorrow, Wednesday, May 3 at 12:30 p.m. ET with guests Bob Liodice (@ANAmarketers) & Laura Morgan Roberts (@alignmentquest) hosted by Ad Age #DEI council member @kaiwright

Get a reminder:
https://t.co/aMTfZEYkqs

[Semrush @semrush]

Stories without emotion are like a cake without frosting 🎂Get ready to learn how to tell stories that will leave your audience feeling all the feels with Chanelle Kalfas and guest experts @kaiwright & @MordyOberstein #GlobalMarketingDay

[FleishmanHillard UK @fleishmanUK]

#AuthenticInsights - Bridging the Cultural Divide

Understand cultural divides within communities you wish to serve and how to create a dialogue, in our latest #AuthenticInsights report made in partnership with Columbia University’s @kaiwright. https://t.co/RqDEBXjDEi

#culture

[Ad Age @adage]

Tune into our newest video series, #SystemOverload, on Nov. 9 at 12:30 p.m. ET as our host and Ad Age DEI council member @kaiwright is joined by @MartinAgency's @Cavallokristen and @Columbia_Biz's @rgmcgrath.

Set a reminder here: https://t.co/aqvUSY4rGn

[Kai D. Wright @kaiwright]

🚨

[Ad Age @adage]

📣 We’re excited to launch a new video series on Ad Age about change management, inviting two top business strategists to share their winning formulas with host @kaiwright.

Join us for the launch of #SystemOverload on Nov. 9 at 12:30pm ET. RSVP here: https://t.co/7QPBLPnf7s

[Kai D. Wright @kaiwright]

🚨 Learn about the newest generation conquering #culture wars, societal issues, and #brand resistance to change: Generation Divided

📝 Insights from 5K participants in 5⃣ countries (U.S., UK, China, Germany, and Brazil) via @Fleishman

✅ Strategies for brand & business leaders

[FleishmanHillard @Fleishman]

Our latest global Authentic Insights report is here!

The new report, in collaboration with @kaiwright, explores cultural issues that divide society and helps brands find a path forward to close the culture gap.
Read our report here: https://t.co/mJL31KJksl

[The List @adagethelist]

Ready, set, here we go!
⁣
This morning, The List Class of 2022 gathered for the first time at @meta HQ in New York City. Some of the greatest minds and leaders in the industry aligned on their vision to create a more equitable and forward-thinking industry in the year to come.

[Kai D. Wright @kaiwright]

Humbled by the recognition for my work in behavior-based #branding 🙏🏾 #followthefeeling

s/o @RuthGotian @NinaMontgomery0 @LauraHuangLA @KaisaSnellman @dashunwang @thomaswedell

[Thinkers50 @thinkers50]

We’re excited to present the #Thinkers50Shortlist for the Radar Award — recognizing thinkers, whose work and ideas present us with many of the key questions, which we need to resolve as individuals and organizations in the years ahead.

Learn more: https://t.co/zPXvCwcwRY

[Kai D. Wright @kaiwright]

Are you a #student / recent grad & want to learn how to build a strong #brand?🚨

Join the @ANAmarketers @AEFNYC session on 5/21 to #followthefeeling & break through the noise whether you’re selling a product, service, or yourself as a personal brand 📝 https://t.co/QVengRfbF1

[Kai D. Wright @kaiwright]

@TangramTech Hey, please follow. I’ll like to message you. Thanks!

[Kai D. Wright @kaiwright]

Excited to launch the new Follow the Feeling: Brand Builder community on LinkedIn 🚀

Click the link to follow and receive brand-building tips weekly 📈

Stay tuned for our new iOS and Android apps coming in May 📚📲

#branding #personalbranding #market…https://t.co/qESm9zrR40

[Kai D. Wright @kaiwright]

[Buy now] Are you engaging and asking your #community what you should be doing as a brand?

This is an important step to take when standing for the #cultural issues that your community cares about.

Buy #FollowTheFeeling: https://t.co/7nTlOugFAi

[Kai D. Wright @kaiwright]

[Watch] What's our goal as #marketers?

It's behavior.

Excerpt:
"When it comes to experience, we're trying to find normative #behavior. What are those rituals that individuals in the #community can repeat time and time again?"

Full session (1-hour): https://t.co/jSbKTNeZGG

[Kai D. Wright @kaiwright]

Brands are building #community through experience drivers. What key areas should #brands focus on when developing rituals and norms?

[Kai D. Wright @kaiwright]

[Buy now] Do you know the 3️⃣ areas to focus on when developing rituals and norms around your #brand?

Think of how you can reward, motivate, and support individuals.

Our goal as #marketers is to get #behaviors as an outcome.

Buy #FollowTheFeeling: https://t.co/7nTlOugFAi

[Kai D. Wright @kaiwright]

[Watch] If you were to close your eyes and think of how someone could identify your #brand w/ #audio alone, would you pass that test?

This is often the challenge a lot of #brands have to ask themselves in this new reality.

Full session (1-hour): https://t.co/bKtafLLcZq

[Kai D. Wright @kaiwright]

Audio remains a growth opportunity for #brands. What impact can #audio have on audiences?

[Kai D. Wright @kaiwright]

[Buy now] Do you know 3️⃣ things a #brand needs to connect w/ their #community?

Mood, message & behavior.

Think of when you sat in a restaurant, do you remember music playing in the background? That’s an 'instant mood shifter'.

Buy #FollowTheFeeling: https://t.co/7nTlOugFAi