Seventh Sense

Email delivery optimization for @HubSpot & @Marketo.

[Sarvesh Shrivastava @bloggersarvesh]

ok..Claude + Local SEO is going to quietly create a bunch of business “blue collar millionaires” this year.

This feels exactly like when people figured out Facebook ads in 2016-2017.

Average businesses were beating better businesses… just because they understood distribution first.

We’re in that same window again.

But this time, your alpha isn’t ad spend.

It’s how fast you can publish helpful local pages + optimize your Google Business Profile before your competitors even wake up.

The stack to win local search didn’t look like this 12 months ago, but now it’s here:

→ Claude (or ChatGPT): $20-30/month
→ Google Business Profile: Free
→ A basic website (WordPress/Shopify/Webflow): low cost
→ Canva/CapCut for simple visuals: Free
→ Google Search Console + Analytics: Free

Total cost to start: Under $100/month. And people used to pay agencies $1k–$3k/month just to move slowly.

Here’s how to use it:

Step 1: Find your local keywords with Claude

You don’t need to guess anymore.

Give Claude your services + your city/areas. Ask it to list:

- A “service + location” keywords
- “near me” intent keywords
- emergency keywords
- comparison keywords (best, affordable, etc.)

Step 2: Build service area pages (fast)

Tell Claude your exact offer, prices, process, and service areas.

Ask it to draft pages for each area you serve (one page per area).

Then you add the real stuff: photos, reviews, FAQs, and a call button.

Step 3: Turn your Google Business Profile into a lead machine

Ask Claude to write:

- GBP description
- services list (with short blurbs)
- 20 FAQs + answers
- weekly Google Post ideas (offers, tips, before/after)

Step 4: Create “proof” content that ranks

Claude can turn one job into 10 pieces of content:

- a short case study page (“AC repair in Bandra: fixed in 45 mins”)
- a Google Post
- a simple Reel script
- a FAQ update

Step 5: Get reviews + replies done in minutes

Ask Claude to write 3 review request texts and a review reply template.

Then do the only part AI can’t: actually ask customers.

This isn’t magic.

It’s the same local SEO fundamentals… but now you can execute 10x faster.

And the businesses that publish first will collect the calls.

[Seventh Sense @knowingwhen]

@ProductHunt Attention = $ - Earn more from email!

[Nextiny @nextinym]

🚀 Boost your business growth in 2025 with our top 10 HubSpot integrations! From AI-assisted meeting notes with Avoma to seamless payments via Stripe, we've got the tools you need to generate leads and close deals faster. https://t.co/baDKl19BKR

[Seventh Sense @knowingwhen]

@elonmuskTN Could also be 2

[Seventh Sense @knowingwhen]

@elonmuskTN 8

[Seventh Sense @knowingwhen]

@elonmuskTN It’s quite easy pattern matching with even limited information. We will work with @DOGE instead of the $8K.

[Seventh Sense @knowingwhen]

You win in this world by getting more attention than it costs you. That’s all it takes.

[Harry Stebbings @HarryStebbings]

To every founder that cannot raise, that is being told no, no, no by investors.

Klaviyo is a $6.23BN company closing in on $1BN in ARR.

"We applied to all these VCs giving $20K grants, no equity, no strings attached.

Not one of them accepted us."

Stay the course. 👇

[Seventh Sense @knowingwhen]

@bhalligan We started cracking this nut back in 2014 and are still just getting started with what's possible.

[Brian Halligan @bhalligan]

1994 | email marketing | 1:many
2004 | marketing automation | 1: few
2024 | ai email | 1:1

[Seventh Sense @knowingwhen]

@randfish @paulroetzer It’s crazy to us that these aren’t copyright infringements. At some point LLMs are going to be in a ton of class action lawsuits by the little guys. The big guys are already doing it.

[dharmesh @dharmesh]

As an #fyi: This tweet was an attempt at geek humor connecting SaaS to the seminal paper that sparked the generative AI movement titled:

"Attention Is All You Need"

Frankly, I would have preferred the title: "All You Need Is Attention".

[Seventh Sense @knowingwhen]

Ask how many unique people are actually engaging with your newsletters.

[Seventh Sense @knowingwhen]

I've seen a lot of people talking about newsletter sponsorships...they all say we have a list of 5K, 500K, 5M people. Come on folks...ask the deeper question of how many people are actually engaging in your email. And don't let them fool you with open rates....

[Stephanie Griffith @QueenDTC]

Maybe my hottest take yet...

Email's not dead, but it needs to die.

Just kidding ...sort of.

Rather, it's overdue for a radical redesign.

Our inboxes were never meant to handle the absolute onslaught of emails the average consumer receives (120+ per day)

Chasing inbox zero has become nearly impossible, and inboxes are becoming more of a sign of capitalist chaos than wholesome treasure troves of "you've got mail".

Spoiler alert: not everything needs to be an email.

Updates to your privacy policy? It doesn't need to be an email; toss a banner on the website for those who will actually see it.

Letter from the CEO? definitely doesn't need to be an email.

Sending emails to addresses that never signed up for them? This is pure spam, stop doing it.

3 (or more) emails in a day from a single brand? The levels of audacity here are so high.

And here's the paradox, the MORE emails you send, the harder it becomes to get anyone to read them.

The compound effects are staggering, as brands continue to "out-email" each other in a race to the bottom for consumer attention that is already spread paper thin.

We were not made to have 90,000+ unread emails in our inbox at any given time. No human can realistically consume or sort through that many.

Marketing impacts aside, it's bad for the environment. All of those emails take up untold amounts of storage that has to live in a heat-producing server (news flash, the cloud is not actually a cloud) thus increasing the carbon footprint. It's downright irresponsible.

[Dave Gerhardt @davegerhardt]

Email is the most valuable marketing channel.

Still is and will be.

It does not matter if you run an agency, a software business, sell digital products online, or a local business.

I would bet everything that email is the highest ROI channel if you know what you're doing.

[Seventh Sense @knowingwhen]

10 AI Marketing Tools Your Team Should Be Using In 2023 | Sprout Social https://t.co/QNmrMQe4jc

[Seventh Sense @knowingwhen]

@WebCanopyStudio Check out @FathomDotVideo Completely awesome!

[Seventh Sense @knowingwhen]

@dylan_hey Check out https://t.co/0MhKQDSycj

[Rok Hladnik @rokhladnik]

‼️ URGENT ‼️

A verified @Meta @MetaforBusiness Facebook Page got hacked

The page was previously called "Düzce Üniversitesi" and it maintained the blue verified checkmark even after it got hacked and renamed to "Meta Ads"

The Hackers are sending out notifications, private messages, emails and idk what else with phishing a link that will hack your ad account and basically make you lose a lot of money (they get added via API as BM admins and launch a lot of ads within a couple of minutes)

Please re-tweet and good luck!