lenoxpowell

Content Strategist. Content Marketer. Collaborator. User of metaphors, similes, and analogies to clarify the complex. Pickleball enthusiast.

[lenoxpowell @LenoxPowell]

"You should know more about your audience than Google does."
This may sound obvious but, to many who are hyper-focused on search rankings when creating content, it's not.
More brilliant insights from @Robert_Rose via @CMIContent. #SEO https://t.co/v6jWAVYJN9

[lenoxpowell @LenoxPowell]

Congratulations on your Content Marketing Award win @MahlabAgency, @manifest_agency, @Zelle, @Contentsquare, Diane di Costanzo, Nick Lake! 🎉🥳

[lenoxpowell @LenoxPowell]

"Content is an exchange of value."

Love this wisdom from Melissa Bouma @manifest_agency at #cmworld.

[lenoxpowell @LenoxPowell]

Great insights @Kevin_Indig. Thank you for sharing these!

[Kevin_Indig @Kevin_Indig]

3/ 63% of keywords show top ads, but 83% show product-listing ads (PLAs).

PLAs are much more engaging because they feature product pictures, offers, shipping details and reviews.

One rule remains: for maximum reach on Google, you need to conquer organic AND paid results.

[lenoxpowell @LenoxPowell]

Think this is a smart statement. An SEO strategy may start with keyword research, but that's a tactical element of implementing a content marketing strategy. In fact, to be a complete nerd about it, I'd argue that keyword research is more applicable to a Content Plan.

[Semrush @semrush]

First, take a step back and review your foundation. 👀

(Thought I was going to say start with keyword research, right?)

No. Your keyword research comes after you have a good content strategy in place.

@Tina_Donati #SEOThread

[lenoxpowell @LenoxPowell]

@semrush @Tina_Donati 100% This is a great example of the above comment about understanding their evaluation needs. The "What is" question here is more likely to align with the Awareness stage, whereas the "How to" is likely to align with the Consideration stage.

[lenoxpowell @LenoxPowell]

@semrush @Tina_Donati In addition, it's also valuable to understand what type of information they're wanting at the various stages of their evaluation. E.g. In the Awareness stage, they might want more content focused on addressing their needs vs content around cost or "proof" content.

[lenoxpowell @LenoxPowell]

@semrush @Tina_Donati This is another good point @Tina_Donati. Getting content to rank high in a SERP is only one step in a long process. Ultimately, it's about getting a high-value visitor to your site -- and keeping them there. That's where effective, engaging content comes in.

[lenoxpowell @LenoxPowell]

@semrush @Tina_Donati I could not agree with this more @Tina_Donati! An SEO strategy may start with keyword research, but for that strategy to be relevant and effective in actual content, the content marketing strategy should come first.

[Backlinko @backlinko]

We're very excited to announce that we've been acquired by @semrush!

Together we're going to work to create some of the best educational content in the digital marketing space.

You can read more details here:
https://t.co/SroLxDgB1V

[lenoxpowell @LenoxPowell]

Another spot-on post by @anngynn and @CMIContent. "#B2B buyers want to research on their own. That means it’s time to shift from marketing-led campaigns to buyer-driven content experiences, says @ardath421 via @CMIContent @Semrush. https://t.co/8xQfyosi4O

[lenoxpowell @LenoxPowell]

"How do you measure an investment in an asset whose value increases over time?" This is the quagmire most content marketers face when it comes to measuring content. Thanks for your great perspectives on this @Robert_Rose

https://t.co/RV0q1QP6UR

[lenoxpowell @LenoxPowell]

Great article by @KMoutsos - esp for #contentmarketing and demand gen teams. If the primary goal is "sales," all the more reason these teams need to work in alignment to show the value of that content within the funnel - after a lead is generated.
https://t.co/rEOSUxPX5B

[lenoxpowell @LenoxPowell]

100% @anngynn

"To connect #ContentMarketing to the bottom line, you must invest resources (experts, tools, and time) to develop a multi-touch attribution model" #contentmarketing
https://t.co/fv96gy27fG

[Tim Soulo 🇺🇦 @timsoulo]

Let's talk about the "ROI of Content Marketing."

Far too often us marketers get challenged with this question by our boss (or our client):

- How do I know that my investment in content will guarantee a positive return? ...& how can I *MEASURE* it?

[Read more..]

[lenoxpowell @LenoxPowell]

Kudos to @TimSoulo and @Ahrefs for realizing traditional #ROI may be impossible to for #ContentMarketing – but that doesn’t mean it’s not worth doing, says @AnnGynn via @CMIContent. https://t.co/fv96gy27fG

[lenoxpowell @LenoxPowell]

Have you experienced success with paid marketing but then started realizing diminishing returns? To⬆️ROAS and ⬇️CPA, many brands turn to affiliate marketing to complement their paid marketing channels. Learn more in our guide. https://t.co/EXKFtH74y8

[lenoxpowell @LenoxPowell]

"Affiliate marketing has allowed us to effectively scale our customer acquisition strategy, while maintaining low costs and generating high returns." ~ Stephanie Solty, @JoinDrop
https://t.co/HVPrG5T7co

[lenoxpowell @LenoxPowell]

If you don’t give talented #ContentMarketing practitioners a way to move up – you’re forcing them to move out. That’s a problem @Robert_Rose wants to fix via @CMIContent. https://t.co/ZjfuwIBYtO

[lenoxpowell @LenoxPowell]

If you don’t give talented #ContentMarketing practitioners a way to move up – you’re forcing them to move out. That’s a problem @Robert_Rose wants to fix via @CMIContent. https://t.co/ZjfuwIknCg