Maazin A

Performance Marketing | Demand Generation Marketing | B2B SaaS | PPC Advertising & Analysis.

Hey #MarketingTwitter #PPCChat

[Elon Musk @elonmusk]

Grok

[Aaron Levie @levie]

OpenAI's apps in Chatgpt are a great example of how early we have been with agentic design patterns. This update is like going from DOS to the early stages of Windows or Mac.

We've been living largely in a text-only interaction paradigm for nearly 3 years with AI, yet if history tells us anything, we know that the tools are going to have to get far more interactive.

Text is great as an input because you can quickly fire off actions and tasks to an agent, but it's not the best for reviewing what the agent is doing or how to execute subsequent actions. And, inherently, many of the final outputs of AI agents are dynamic in nature, which is another limitation of text-only interfaces.

For instance, you may want to generate a new set of documents in Box, which is an easy text action to kick off, but very quickly you want to review the output, make modifications via an agent, or interact with the content in some way visually.

Chatgpt's apps are a great first entry into what disparate interactive GUIs could look like when showing up in a common interface. They nailed a bunch of the right early interaction challenges in this first rev.

One thing that will become tricky of course is how the industry coalesces on some form of standardization for these interaction patterns; we're most likely in for a set of OS wars like we've seen on desktop and mobile, now with potentially even higher stakes.

Either way it's going to be a wild time with a ton of changes to what the future of software will look like.

[Maazin A @mab_says]

Last week @GoogleAds announced 3 main updates. One of them was "One Headline Responsive Search Ads". They predict this would perform better.

Also, Other headlines will now be eligible to show at the beginning of the descriptions section.

#ppc2024 #googleads #marketing

[Maazin A @mab_says]

Are there any schools/institutes that teach B2B Marketing?

#digitalmarketing #b2b #marketing #learning #marketingsuccess #influencers

[Maazin A @mab_says]

Hey @GoogleAds Are you trying to match the intent?

I scanned the search terms, it seems, your ultimate goal is to sell the click to anyone, and not to serve the advertiser or the user clicking the ad!

WHY?

#ppcchat #googleadsclosevariant #MarketingDigital #MarketingStrategy

[Maazin A @mab_says]

@EcomShri algo

[Maazin A @mab_says]

@EricaClickup Micro

[Maazin A @mab_says]

@jasonmengg Copy/Paste

[Maazin A @mab_says]

@kasimaslam Thanks for curating it together.

Hey #marketers if you would like to level up your skills on Google Ads, check these out

[Kasim Aslam @kasimaslam]

Learning and staying up to date on Google Ads is no small task. Here’s a collection of resources that can help!

#thread🧵

[Maazin A @mab_says]

A simple strategy to improve your conversions.

If click-to-lead is an issue, then review your targeting options.

If lead to conversion is an issue, then you must review your landing page.

#marketingtips #marketingstrategy #paidads #digitalmarketing

[Maazin A @mab_says]

I audit a lot of ad accounts, and most of the time I observe one common thing.

A mismatch in messaging between the ad source and the landing page.

Ensure you deliver what you highlight in your ad. If it doesn't, the user will bounce.

#marketingtips #DigitalMarketing

[Maazin A @mab_says]

@semrush Impossible. This would be the first reaction of my CFO / finance team 👇

[Maazin A @mab_says]

@HrvojeKaralic Survey

[Maazin A @mab_says]

@Ldnbox Thanks for sharing it, Alek! @AlsoAsked is something new to me and looks attractive. @semrush and "Google Auto Suggest" are my fav

[Maazin A @mab_says]

@georgeclementss Send

[Maazin A @mab_says]

@stefan_katanic SEO

[Maazin A @mab_says]

@SmuldersStefan Send

[Maazin A @mab_says]

@RMHildebrandt Send

[Maazin A @mab_says]

@JulianGoldieSEO Yes!

[Maazin A @mab_says]

@notionparadise Tools