Alyssa Matousek

Business at UAkron

[Alyssa Matousek @MatousekAly]

@Elizabe77293359 @AlexaKaye3 @pepsi @Elizabe77293359 True! Recently I have noticed a movement for more authentic and "real" content, and this is a great way to do that! #UAkronMarketing #TacoChat

[Alyssa Matousek @MatousekAly]

@RileyFurey1 @AlexaKaye3 @pepsi @RileyFurey1 This consumer interaction and lighthearted content works well for #pepsi because everyone already knows them. There is no need to actually inform viewers on the product. In this case, engagement is a great way to break up typical ads. #UAkronMarketing #TacoChat

[Alyssa Matousek @MatousekAly]

@AlexaKaye3 @pepsi A4: It takes advantage of earned media because then people are inspired to share their baking fails with friends. This will likely send off a chain reaction as more people take part in the discussion. This word of mouth will likely draw awareness. #UAkronMarketing #TacoChat

[Alyssa Matousek @MatousekAly]

@TZim_Zim @AlexaKaye3 True @TZim_Zim! This would be beneficial to both the local companies but also the consumers who actually frequent that store. They will be more likely to shop at a store they already go to then to go out of their way as a result of an ad. #UAkronMarketing #TacoChat

[Alyssa Matousek @MatousekAly]

@Lbs381 @connercoreakron @AlexaKaye3 @YouTube @Target Good point @Lbs381 . In an attempt to be personalized, companies also risk missing the mark and losing an opportunity. While data is useful, it does not guarantee the marketer 100% accuracy. #UAkronMarketing #TacoChat

[Alyssa Matousek @MatousekAly]

@mbenson183 @AlexaKaye3 @kfc I agree @mbenson183 . It could take into account other data too like household sizes and ages to offer better choices. A young family or college students may want budget-friendly options while more career-established people might be less concerned. #UAkronMarketing #TacoChat

[Alyssa Matousek @MatousekAly]

@jmcmaster99 @AlexaKaye3 @hulu That's true @jmcmaster99 ! Since you have to sit through an ad anyway, it might as well be one you are interested in. This would be more of a win-win for both the consumer and the company. #UAkronMarketing #TacoChat

[Alyssa Matousek @MatousekAly]

@AlexaKaye3 A3: It could be based on families vs smaller households. For example, a #dominospizza ad could show an ad featuring a deal on family-sized servings while showing another option of smaller portions to someone else who maybe lives alone. #UAkronMarketing #TacoChat

[Alyssa Matousek @MatousekAly]

@connercoreakron @AlexaKaye3 I agree @connercoreakron . I think oftentimes the details are hidden in the terms and agreements that people don't often consider--just check the box and accept. But as more people become aware, this may pose issues to companies using personal data. #UAkronMarketing #TacoChat

[Alyssa Matousek @MatousekAly]

@AlexaKaye3 A2: Using personal data allows marketers to better target consumers based on specific needs. However, one of the side effects of using personal data is a greater compromise to privacy that many people may not be willing to give up. #UAkronMarketing #TacoChat

[Alyssa Matousek @MatousekAly]

@cheng_bby @AlexaKaye3 @HomeDepot @SamsClub That's a great point, @cheng_bby . This might be a great opportunity to reel in some of the chaos that is Black Friday. #UAkronMarketing #TacoChat

[Alyssa Matousek @MatousekAly]

@JLDContentQueen @AlexaKaye3 @HomeDepot @SamsClub I completely agree @JLDContentQueen ! With online shopping, I think fewer people were interested in physically shopping on Black Friday anyway. With the pandemic, I think this will encourage other alternatives. #UAkronMarketing #TacoChat

[Alyssa Matousek @MatousekAly]

@AlexaKaye3 @HomeDepot @SamsClub A1: I think this will decrease in-person shopping on Black Friday. With online retailers already popular pre-pandemic, this will further deter people from shopping in-store on this day and either going online or shop at other times in the season. #UAkronMarketing #TacoChat

[Alyssa Matousek @MatousekAly]

@nseffern @AlexaKaye3 @Hersheys I agree with your @nseffern. While I don't know that it will save Halloween, I think it is a creative way to promote recognition for the brand. #UAkronMarketing #ICMKTG

[Alyssa Matousek @MatousekAly]

@AlexaKaye3 @Hersheys A2: In the past, the CLE zoo has put on Boo at the Zoo. This was a fun and family-friendly attraction that would bring people out to see the animals. Since it took place in Oct, it gave people a reason to come to the zoo during the cooler season. #UAkronMarketing #ICMKTG

[Alyssa Matousek @MatousekAly]

@AlexaKaye3 @Hersheys A1: I think Hershey's new marketing strategy is a clever idea that will definitely promote awareness for the brand. It's important for companies to be able to adapt to the times, and this is a great example of how Hershey has navigated Covid #UAkronMarketing #ICMKTg

[Alyssa Matousek @MatousekAly]

@PatrickPyett @AlexaKaye3 This is such a cool idea! Not only would people be able to experience new homes, but this trend could also spread to interior design companies who would be able to provide a more visual concept to clients. #ICMKTG #UAkronMarketing

[Alyssa Matousek @MatousekAly]

@AlexaKaye3 A2: Many brands already utilize influencers, but an industry that would really benefit is the beauty industry. Having influencers not just share products but also how to use them can encourage consumers who might be intimidated by places like #ultabeauty. #ICMKTG #UAkronMarketing

[Alyssa Matousek @MatousekAly]

@AlexaKaye3 A1: One popular trend that has emerged recently is using influencers to promote products. This is important because it allows companies to market their products in a "real-life" way. Consumers see items used by people they can easily relate to. #ICMKTG #UAkronMarketing

[Alyssa Matousek @MatousekAly]

@AlexaKaye3 A2: Brands can learn from this by utilizing "entertaining" themes to hold the consumer's attention while also providing necessary information. Finding the right balance between informing and engaging is important or else the main point may be missed. #ICMKTG #UAkronMarketing

[Alyssa Matousek @MatousekAly]

@AlexaKaye3 A1: One of my favorite "storytellers" comes from the TV show Scandal. I think one reason the show is so engaging is that it includes more cognitive problem-solving themes as well as exciting drama and suspense aspects that have your full attention. #ICMKTG #UAkronMarketing