Matt Hicks

Building Showrate: an AI agent that confirms booked sales calls and rescues no-shows. Melbourne 🇦🇺 Free no-show audits → link below

[Matt Hicks @matthicksau]

I'm building Showrate.

Booked sales calls get missed all the time, and generic reminders don't fix it.

Showrate is an AI agent that confirms each call with a personal message, handles reschedules, and rebooks no-shows.

Free no-show audit: https://t.co/N24cEnyQ6O

[Matt Hicks @matthicksau]

@spacedevin Built a free no-show audit. Drop in your Calendly export and see your show rate, what no-shows cost per month, and where they cluster. File never leaves your browser.

https://t.co/dayeXLjnZ9

[Matt Hicks @matthicksau]

@webinarfunnels Ah makes sense, 20% on a webinar is solid. What's your show rate on the calls booked straight off it? Curious if the same-night ones hold up better than next-day.

[Matt Hicks @matthicksau]

@CoachMarkGordon Like this order. Once booked calls come in, split show rate by source too. Paid lead forms no-show around a third of the time vs about 15% for inbound self-scheduled, so a blended number can hide which ads bring people who actually turn up.

[Matt Hicks @matthicksau]

@Dominick_TMG The calendar point is underrated. Next-day slots favour the solo buyer, and slots pushed further out lose more people before the call because show rate drops sharply with lead time. So the calendar filters twice: who books, and who turns up.

[Matt Hicks @matthicksau]

@laurentickner The "forgot" half is the easy half. The other half remembered and decided it wasn't worth it. A confirmation that mentions what they said on the booking form wins some of those back too, because it reminds them why they booked.

[Matt Hicks @matthicksau]

@senna_verhey Depends a lot on how the call got booked. Benchmarks I use: around 85% show for inbound self-scheduled, under 60% for outsourced setting. Lead time is the other big one. Calls booked 4+ days out lose far more people than next-day ones.

[Matt Hicks @matthicksau]

No-show rate by how a sales call was booked:

Instant booking at form fill: 8%
Referral intro: 12%
Inbound, self-scheduled: 15%
Paid lead form: 33%
Cold email (SDR): 36%
Cold call: 39%
Outsourced setter: 42%

Same call. Very different odds.
(Focus Digital, 2026)

[Matt Hicks @matthicksau]

@Johnny_logan Agree. The confirmation is the cheapest place to add value and most teams just repeat the time. One line referencing what they said on the booking form does a lot of the work. It proves someone actually read it.

[Matt Hicks @matthicksau]

@therayjgreen Curious what's moved it most for your clients so far, the confirmation itself or what happens between booking and the call?

[Matt Hicks @matthicksau]

@46scaling Calling works but eats an hour a day. Worth testing first: does the text ask them anything? "See you at 2pm" gets ignored. "You mentioned X, still the main thing you want sorted?" gets replies, and people who reply are far more likely to show.

[Matt Hicks @matthicksau]

@roshanp The "text every booked call within 10 minutes" step is underrated. At ~$150 per booked call, a 70% vs 80% show rate on 100 calls is about $1,500 a month in ad spend that either turns into conversations or doesn't.

[Matt Hicks @matthicksau]

@_yashmalhotra Big one on the reschedule option. A lot of "no-shows" are people who couldn't make it and found it easier to ghost than to rebook. Making "can we move it?" a one-reply text instead of a calendar link hunt recovers a surprising number.

[Matt Hicks @matthicksau]

@Mo_emails Pay-per-show changes everything. Every no-show is work you've already done for free. Curious what your show rate looks like on calls booked 3+ days out vs same/next day? That gap is usually where most of the money leaks.

[Matt Hicks @matthicksau]

@blakeajohnston Agree on tracking the real number. The other split worth doing: show rate by lead source and by how long between booking and call. Bookings made 5+ days out are usually where most no-shows hide.

[Matt Hicks @matthicksau]

Building PayChase around real life has been a good reminder:
Progress doesn’t always look like shipping every day. sometimes it’s just making sure the foundations are solid.

[Matt Hicks @matthicksau]

Shipped a small but important thing today on PayChase:
Automatically emailing a receipt after an invoice is paid.
Less follow-up. Less awkwardness. Just done.