Matty McLain

Pursuing my curiosities and documenting everything.
Follow along if you'd like.

Entrepreneur and curator.

[Matty McLain @mattymclain]

Maybe my people can't find me on here because I'm not being myself.

I'm 41.

My first job out of college was working for a startup that recycled used cell phones.

My second job was at a brokerage buying/selling private jets.

I've started half a dozen businesses.

A mobile car wash business.
A cookie company.
A business recycling picket fences and selling the processed wood to Hobby Lobby. *fail*

A few years ago I co-started a company helping surgeons get more patients. We use automation, ai and our own staff making/receiving phone calls.

We are the best in the world at this.

We've done almost $5 million in revenue since we started, and we are just beginning.

I grew up on a farm.

When I was a freshman in high school I visited a church over in the next town. The guy was talking about characteristics of Jesus.

Something deep inside me agreed with this message and I believed it. Following the Way has become the most important priority in my life. To become like Jesus and do as he did. It is a wonderful way to live and the only source of true peace and freedom that I've found. It is "a love that surpasses knowledge".

Also, I do not currently attend a church building.

I...
tend to procrastinate
am an Enneagram 7 for you Enneagram nerds
am good at building relationships
have too many ideas

In high school I had THREE near death experiences.

I married my high school sweetheart. Many people give tons of points for that so that's why I include it here.

I always fantasize about being "in real estate".

When I was 30 years old I got sick.

It started with being unusually tired all the time and steadily go worse.

Many days I couldn't get out of bed or communicate.

Brain fog
Intense tinnitus
Muscle pain
Debilitating fatigue
Missed work
Skipped social events
Saying to to weddings and parties

I visited many doctors and naturopaths and even some quacks all over the country.

Desperation will drive you to the edge of reason.

Mind you, for the 30 years before this I never saw a doctor.

Didn't even have a family doctor. Didn't so much as swallow Tylenol!

Then I spent tens of thousands of dollars over the course of my 30s trying to get better.

Doctors, supplements, tests, tests, tests.

I ran the spectrum...

-Cut gluten, dairy, sugar
-Considered spine surgery
-Tested the house for mold
-Did panel after panel of blood tests
-Injected myself with high doses of vitamins
-Had fillings removed
-Tried this weird thing where you put electrodes on your head and do therapy
-Tried traction treatment for my spine
-Administered coffee enema on myself (shooting organic coffee in your butthole is a real low point imo)
-Too many other things to list

This went on for 10 years.

I was diagnosed with Myalgic encephalomyelitis or CFS (chronic fatigue syndrome). Basically what they call it when nobody can figure out why you are sick.

My wife and I hung on by a thread and the grace of God.

A friend of mine, a physician, recommended a documentary. The show, called All The Rage, dives into how how the mind controls the body. How emotional health can cause chronic pain. It's called psychosomatic disorder.

Now its getting more popular.

The Body Keeps the Score.

A person can have a physical ailment:

Back pain
Neck pain
Fibromyalgia
Nerve pain
Migraines
Fatigue
Plantar fasciatis
Carpal tunnel
IBS
etc

But there is no structural abnormality in the body.

This led me to several books on the subject.

It resonated with me.

I had lots of unprocessed emotional baggage (anger, grief, etc)

With counseling and more education on the subject I got better.

Much better.

Then the symptoms moved around you could say.

I experienced terrifying panic attacks.

Then I went to the Emergency Room having a heart attack. And 3 hours later I checked out because I was, in fact, not having a heart attack. Oops

The mind/brain is a complex machine.

I guess it's still keeping the score.

I'm much better now.

Six months ago we took a leap and relocated to Boise, Idaho for a new adventure.

But I can't just move past the last 10 years.

It was the hardest, most frightening, saddest, most costly experience of my life. It's estimated there are 2 million people with ME / CFS. And if you include everyone with a chronic pain or anxiety condition there are tens of millions of us.

And I'm reaching out to help anyone who is in that place.

If that's you, or someone you love, I'm here for it.

[Matty McLain @mattymclain]

@tannerdripjobs my goodness. this post makes me wish I had a home services businesses just to try it on!

[Matty McLain @mattymclain]

@MatznerJon which of his books do you recommend?

[Matty McLain @mattymclain]

@AndyHVandenBerg how many do you plan to mail?

[Matty McLain @mattymclain]

@SpaceCoastCRE I thought this was setting up a joke

[Matty McLain @mattymclain]

@CoachDanGo AI will never replace the Ninja Creami

[Matty McLain @mattymclain]

@SpaceCoastCRE Can Claude cowork not handle all of these?

[Matty McLain @mattymclain]

@BrentBeshore Well said.

[Matty McLain @mattymclain]

@markjmurray https://t.co/cbcAsabQBJ

[Mark Manson @Markmanson]

There are only three things that change your life: love, discipline and loss.

One is hard to find, one is hard to master, and the other hurts like a motherfucker. Good luck.

[Matty McLain @mattymclain]

@TKopelman Thanks Thomas! Same to you

[Matty McLain @mattymclain]

I paid $5,000 for this t shirt.
And it was worth every penny. @TKopelman

[Matty McLain @mattymclain]

@DeanTTraining Bam! You are only 90 days away from being a different person.

[Matty McLain @mattymclain]

It’s simple, you guys

[Matty McLain @mattymclain]

@carkerpox Yessir!

[Matty McLain @mattymclain]

I've honestly never seen anyone execute this well.

The Dream 100, summarized without the fluff

The Dream 100 is about identifying and relentlessly pursuing the 100 people, companies, or platforms that already control your ideal audience instead of chasing thousands of mediocre leads who will ghost you anyway.

How it actually works

Identify your Dream 100
These are not random prospects. They are:
The top buyers you want
Influencers, partners, media outlets
Companies with massive access to your exact customer
If losing one would sting, it belongs on the list.
Study them obsessively
Learn:
What they care about
What problems keep them annoyed
How they prefer to be contacted
This is where most people quit because it feels like homework.

Create tailored value for each one
Not “Hey just checking in.”
Think:
Custom insights
Strategic ideas
Introductions
Public praise
Useful data
You show up as a peer, not a beggar.

Follow up forever (politely, consistently)
Holmes pushed multi-touch, long-term follow-up.
Months. Sometimes years.
Almost no competition because everyone else gets bored after two emails.

Turn a few into breakthroughs
You don’t need all 100.
5–10 breakthroughs can change your business
One major partner can outperform 1,000 cold leads
Why it works

Leverages existing trust and distribution
Forces focus instead of scattershot marketing

Compounds over time like an adult strategy, not a hack

The uncomfortable truth

The Dream 100 fails only if:
You want fast dopamine instead of leverage

You refuse to personalize
You stop following up right before it works
It’s boring. It’s effective. It rewards people who can delay gratification, which explains why it’s still a secret despite being published years ago.

If you want, this maps extremely cleanly onto niche healthcare, speaking, partnerships, or personal brand plays. Same idea. Fewer targets. More intention. Less noise.

[Matty McLain @mattymclain]

@carkerpox Have you tried this? Or read Ultimate Sales Machine?

[Matty McLain @mattymclain]

@theppcdude It is in Idaho!

[Matty McLain @mattymclain]

My wife went to yoga today and saw someone drive their John Deere to class. You can just do stuff.

[Matty McLain @mattymclain]

@ryandeiss One of the best explanations I’ve seen for how to delivery this. It’s not talked about very much.

[Matty McLain @mattymclain]

@CoachDanGo A bidet

[Matty McLain @mattymclain]

I really am the average of the 5 people I spend the most time with!

Height
Weight
Marriage Score
Books read
Body fat
Max bench

Besides me pulling down the financial average, almost dead nuts!