Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.
@davemorgannyc I think it’s not a monolith. There are clearly “Stage CMOs”. At the same time, there are incredible, commercially-minded CMOs who link creativity & growth, often for “less sexy”brands where challenges are even tougher. But those tend to not be people you find on “the lists”.
@DavidSacks I don’t know much about what should or should have not been done with (or before) this invasion. But I find your consistent glee with the unprovoked invaders beating expectations to be quite confounding. Who do you want to say “you were right, David”?
@DavidSacks@RStatecraft “Biden arresting his chief political rival”. Love the divergent views on the pod but Sacks is apparently becoming what he hates (and what we need less of).
If you left your almost-full journal and a copy of Aurelius’ “Meditations” on the Q train, DM me so I can send them back to you. I know I’d be heartbroken if I lost my diary.
I am living with a terminal disease. I am also a patient advocate.
I am a damn good advocate, but I need your help. The more followers I have, the more I can get government and pharma to pay attention.
So my ask is: Will you follow me so we can change the world?
Don’t bet against Reed Hastings and one of the great exec teams and cultures in business today. (The dunking will undoubtedly look foolish in the not too distant future).
You have the seed of joy in your heart. Place the soil of willingness around it! Magic may happen.
Meanwhile, here in the north, the Yukon River is slowly freezing. From the mistful scenery of this delightful place in the cold, I am sending joy, hope and positivity.
We are delighted to announce Square Market will open on 47 Grafton Street from 7th - 28th, October 2022. We have some amazing Irish lined up who will be selling in store over the next few weeks.
Where: 47 Grafton Street, Dublin 2, Ireland
When: Oct 7th - 28th