Myk Borodin

SEO Consultant | Technical SEO & AI Search | Google Ranking & Indexing Issues

[Myk Borodin @mykytabo]

Something from 2014s and Sape links era. The idea was to use anchor text near a non-anchor backlink, mostly a URL.

[Cyrus Maxx @CyrusShepard]

New: How to Create Links for SEO Google Can't Ignore

The web has TRILLIONS of links. Google ignores most by default. Links are not equal. Two nearly identical links may send completely different signals.

How to create links with the most *power*
- Topic Stability
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- New Information Links (1/2 🧵)

[Myk Borodin @mykytabo]

@a16z was just recently reached for geographic visibility 😀

[Kieran Drew @ItsKieranDrew]

You can change your life dramatically just by training yourself to stop reaching for entertainment the moment you feel bored or uncomfortable.

[Myk Borodin @mykytabo]

@aboutberlin @SwisherYard I'm not trying to prove anything, but if your traffic is dropping, it means you did something wrong from Google's perspective. AND maybe you have a problem with aggressive monetization, not AI Overviews. Just think about it.

[Myk Borodin @mykytabo]

@aboutberlin @SwisherYard You have 80+ aff links in the bank article. Google has never favored affiliate articles created solely for generating revenue. I'm surprised it's still ranked at top10.

[Myk Borodin @mykytabo]

@Kym14897 @aboutberlin Did you dream that?

[Myk Borodin @mykytabo]

@hridoyreh Why do you need this shi unless you're working in ru market?

[Lily Ray 😏 @lilyraynyc]

This is a really cool update to GSC - measure search performance leading to IG, TikTok, X and YouTube

@googlesearchc

[Myk Borodin @mykytabo]

@HsanC_ With this strategy, you'll always be a few steps behind your competitors.

[Myk Borodin @mykytabo]

@glenngabe Worse than manual action is an algorithmic penalty or a shadow ban.

[Myk Borodin @mykytabo]

OK. What's the practical sense of this?

[James Crawford @jamescrawford]

@5le Agree with everything but ha be you seen the AMEC GEO Principles? This for me is a better way to frame GEO measurement

[Eli Schwartz @5le]

Google stood on stage and said the strategy for winning in AI search comes down to three things: be unique, be helpful, and be agent-ready.

No secret schema, no chunking trick, no file you upload that makes LLMs fall in love with your site.

Just three plain words.

This should worry every AEO tool or consultant currently charging five figures a month for a checklist.

Almost every tactic built around gaming AI answers has a shelf life measured in months rather than years, because the moment enough people exploit it, Google quietly patches it out from underneath them.

Structured data formatting tricks, forum mention farming, answer-box keyword stuffing, all of it eventually gets discovered and neutralized.

This also exposes something funnier: the entire category of tools that will happily tell you your brand's visibility score across ChatGPT, DeepSeek, Claude, Perplexity, and AI Overviews, charted weekly, color-coded, and exportable to a deck for your CMO.

They'll tell you exactly where you rank. They will not tell you why, and they definitely won't tell you what to do about it, because the honest answer is "write something only you could have written," and that doesn't fit in a dashboard widget.

You can watch your score go from 34 to 31 for a month straight, and the tool will never once suggest the actual fix because it isn't a feature they can ship.

Agent-led spam doesn't count if it doesn't move the needle.

The three pillars Google named don't have that expiration problem.

Unique can't be automated away at scale, no matter how good the generation tools get.

Helpful can't be faked for long once readers and ranking systems both start noticing the pattern.

The smartest move right now isn't chasing whatever new AEO trend is circulating on LinkedIn this particular week, and it definitely isn't refreshing a tracking dashboard hoping the number moves on its own.

Go back to the unglamorous work that never had a clever name to begin with: User empathy and marketing.

[Myk Borodin @mykytabo]

@floriandarroman SEO

[Myk Borodin @mykytabo]

@devakatalk think the answer is much simpler: they’ve finally moved on from searching for phrases to understanding the meaning.

[Myk Borodin @mykytabo]

Google stays dominant, AEO doesn't replace SEO. It just becomes a layer on top of it, with Google deciding how much of any given result is Al-generated vs. traditional. (c) Eli Schwartz

[Myk Borodin @mykytabo]

@aboutberlin Actually, this could be a good opportunity to let the community contribute content, but it should be strictly moderated.

[Myk Borodin @mykytabo]

Probably the click numbers are so bad they decided not to disappoint us by showing them

[Lily Ray 😏 @lilyraynyc]

New AI reporting features finally coming to GSC.

Reporting on impressions and not clicks says a whole lot here 🫠

But yes, grateful to have any AI reporting at this point 🙏🏽

https://t.co/7MWjkYuNEh

[Myk Borodin @mykytabo]

@vitaliidodonov MRR

[Myk Borodin @mykytabo]

@mikefutia SEO

[Chrome for Developers @ChromiumDev]

Prepare your site for AI agent interaction with Lighthouse → https://t.co/5myVWdLZd9

If you want AI agents to actually navigate your site properly, the new experimental audit in Lighthouse lets you see:
☀️ Discoverability for AI agents
⚡ WebMCP integration
👀 AI accessibility

#GoogleIO