Nate King

Product/Marketing/Strategy. Hobbyist trader and investor. I know what I don't know, eager to learn more. Proud husband, father, and dog-father.

[Nate King @natebking]

A crime against all brands

[Matthieu Lamoureux @LLLLITL]

As it wasn't an official sponsor of the FIFA World Cup, Levi's was asked to hide its logo on Levi's Stadium (Santa Clara, California).

And they did it in the smartest way possible. #WorldCup #FIFAWorldCup #Levis

[Nate King @natebking]

@MichaelDBrandt @Joefrom502 You build a tolerance to it and apparently it makes your liver work overtime so you need to be cautious, but no side effects. I try to keep my caffeine used to the morning, but if it slips into the afternoon, that’s usually when I’ll take it in the evening before bed.

[Nate King @natebking]

@MichaelDBrandt @Joefrom502 It works well, takes a few hours but I notice I sleep much better. I thought I’d use it mostly for when I had caffeine too late. But if you drink caffeine regularly it’s surprising how much it helps reset.

[Nate King @natebking]

@Joefrom502 @MichaelDBrandt Seconded. I am surprised this is not way more popular. I take it regularly. Put this in a shot like 5hr energy I think it’s got real potential https://t.co/o25KZhCwEC

[𝔎𝔞𝔯𝔞 ☻ @karasmarsh]

This is an example of great brand worldbuilding and experience that many companies don't want to invest time and resources into.

[Peter Girnus 🦅 @gothburz]

A short history of how we got here, because the chronology is the whole story.

January: the Pentagon demands unrestricted use of Claude for autonomous weapons and domestic surveillance. Anthropic says no.

February: the President orders every federal agency to drop Anthropic. The Defense Secretary bans Pentagon contractors from doing business with them. A rival announces its classified-network deal within hours.

March: the Pentagon designates an American company a "supply chain risk" under a statute written for foreign adversaries. A federal judge blocks it.

May: the Pentagon signs AI deals with seven companies. Anthropic is not one of them.

June 9: Anthropic releases Fable 5.

June 12: Commerce issues an export control directive over a jailbreak that, by the government's own account, was demonstrated verbally, came with no written explanation, and involves a capability you can get from other publicly available models today.

Two things are true at once.

First: Anthropic spent months marketing Mythos as too dangerous to release. Sam Altman said it was "incredible marketing to say we have built a bomb." The Commerce Department has now formally agreed it is a bomb. If you describe your product as a munition in every press release, eventually a government takes you at your word. They wrote the legal predicate themselves and called it a brand.

Second: we have run this experiment before. In the 90s the government classified encryption as a munition under ITAR. Activists defeated it by printing PGP's source code as a book, because books are protected speech and floppy disks were arms exports. A t-shirt with three lines of RSA Perl was legally a munition. The controls collapsed because math does not stop at customs.

The new wrinkle is the "deemed export" rule: showing controlled technology to a foreign national inside the US counts as exporting it abroad. Which is why Anthropic's own foreign-national employees are now locked out of the model they built. The munition is in the building and the people who made it are not allowed to look at it.

The jailbreak is the paperwork. The refusal was in January.

[Nate King @natebking]

@nikillinit Congratulations! Being your dad, literally changes your brain. Embrace it

[Nate King @natebking]

wtf

[Anthropic @AnthropicAI]

The US government, citing national security authorities, has issued an export control directive to suspend all access to Fable 5 and Mythos 5 by any foreign national, whether inside or outside the United States, including foreign national Anthropic employees.

The net effect of this order is that we must abruptly disable Fable 5 and Mythos 5 for all our customers to ensure compliance.

Access to all other Claude models is not affected.

We apologize for this disruption to our customers. We believe this is a misunderstanding and are working to restore access as soon as possible.

Read our full statement: https://t.co/bwn0sximKZ

[Nate King @natebking]

@neilcybart I installed the Beta on Tuesday and mine still says indexing

[nxthompson @nxthompson]

This is wild—and likely a sign of things to come as we transition to a web that is optimized for bots more than humans. https://t.co/5sb1cFlBQO

[Nate King @natebking]

@ParthJadhav8 It’s gotta be code red over there

[Nate King @natebking]

@TailThatWagsDog @AlexanderTrade Thank you for sharing all that you do

[Nate King @natebking]

@Y40IFRQTTING

[Nate King @natebking]

@Kantrowitz This is like when I do something at work using AI, it was not actually the AI that did it, I did it but it was based on what AI did first.

[Nate King @natebking]

Transitioning to the post-app world. Apps -> branded skills or data feeds.

[Gennaro @fourweekmba]

apple didn't just announce ai features. they announced the end of the app icon grid. when siri can call any app function directly, why do users need to find and tap apps? the home screen just became legacy infrastructure.

[Nate King @natebking]

Read the room

[Aaron @aaronp613]

The "New Siri" on iOS 27 has a waitlist to get in

[Nate King @natebking]

25 years later, it is known

[2001 Live @25YearsAgoLive]

Enron executive Lou Pai completes the sale of 340,000 shares of Enron stock, cashing out $250 million and formally leaving the company. His reasoning is unknown.

[Nate King @natebking]

@TantoNomini @Gena_I_Gorlin Could not get this thing to connect for the life of me. Go online and it’s a pretty universal experience.

[Nate King @natebking]

@IAmATree78 Yep ✅✅✅

[Nate King @natebking]

@boxcardavid These are the type of recommendations I need