Natasha Beaumont

EIU '26

[Natasha Beaumont @Natty_Bea]

@JFCMN3980 That makes sense — paid media does give you predictable reach and clearer metrics. In a short campaign, that control can be really valuable!

[Natasha Beaumont @Natty_Bea]

@em_davis07 That makes sense! Having clear roles definitely keeps things organized and improves content quality.

[Natasha Beaumont @Natty_Bea]

Foot traffic doesn't happen from awareness alone. It happens when people feel involved.

By combining user-generated content, micro-influencers, and incentivized participation, this pop-up event turns into a full campus experience. 🥳📚
#CMN3890

[Natasha Beaumont @Natty_Bea]

Here is how I allocated the $500 budget for the Traveling Library Truck campaign:

📊 30% – Contests/Giveaways
📊 25% – Instagram Ads
📊 25% – Content Creation
📊 10% – Influencers
📊 10% – Analytics

My strategy is engagement focused to drive awareness & attendance.

#CMN3980

[Natasha Beaumont @Natty_Bea]

I designed a 1 week Instagram campaign for a Traveling Library Truck on campus with a $500 budget.

Goals:
~Increase awareness
~Boost Engagement
~Drive foot traffic

Biggest investment? Contests & Giveaways to spark sharing & participation.
#CMN3980

[Natasha Beaumont @Natty_Bea]

@JFCMN3980 Love this! The feeling of gratitude when you take the time to slow down and admire nature is the best. ☀️

[Natasha Beaumont @Natty_Bea]

@CourtneyEv3897 Absolutely! Within the last 6 months I discovered that the Reminders app for Apple goes onto the calendar... game changer!! 😎

[Natasha Beaumont @Natty_Bea]

As temperatures rise, long-established natural cycles can be disrupted. Protecting habitats and addressing climate change helps preserve these rate and beautiful migrations. 🦋🦋
#EarthConservation #ClimateChange

[National Geographic @NatGeo]

Each winter, hundreds of thousands of purple crow butterflies migrate south across Taiwan, gathering in secluded valleys before laying their eggs in the spring. But as temperatures rise and weather patterns change, this rare migration could be at risk. 🔗 https://t.co/Y1zpgtd8Jy

[Natasha Beaumont @Natty_Bea]

Healthy oceans support biodiversity, regulate climate, and sustain millions of livelihoods worldwide.
Protecting nature allows everything to thrive. 💙
#EarthConservation #ProtectOurPlanet

[WWF @WWF]

When we better protect nature, it has room to thrive.

And when it does, everything comes alive.

Share this to show your ❤️ for our amazing planet!

[Natasha Beaumont @Natty_Bea]

Pollinators like bees and butterflies are responsible for a huge portion of the food we eat.
Protecting habitats protects our food supply. 🐝🌻
#EarthConservation #SaveTheBees

[Natasha Beaumont @Natty_Bea]

Planting trees does more than beautify neighborhoods.
Trees clean our air, reduce heat, prevent soil erosion, and support biodiversity. 🌳
#EarthConservation #GoGreen

[Natasha Beaumont @Natty_Bea]

@em_davis07 It's funny you say that-- I felt the opposite! I found it challenging to think of ways to improve and easier to think of posts. This probably comes from my lack of experience in strategic planning for social media management.

[Natasha Beaumont @Natty_Bea]

@TanneyCind95598 @tacobell I also noticed that commonly brands commonly respond to positive comments but ignore negative ones. I think you mentioning this is a great recommendation for improvement.

[Natasha Beaumont @Natty_Bea]

Biggest insight: McDonald's already has humor down, but they have room to add more opportunities for two-way interaction. Asking questions & taking community polls will add engagement.
#CMN3980 #EIUSpring2026 #SocialMediaStrategy

[Natasha Beaumont @Natty_Bea]

For my social media strategy project, I chose to focus on McDonald's.
Main goal: boost engagement on X by shifting from promo-heavy content to community-driven content.
#CMN3980 #EIUSpring2026 #SocialMediaStrategy

[Natasha Beaumont @Natty_Bea]

@LouisEIU99 That’s a great example of how audience emotion drives engagement. In my McDonald’s vs. Burger King findings, I also noticed that brands often receive strong reactions but don’t fully engage back, which can allow negativity to take over comment sections.

[Natasha Beaumont @Natty_Bea]

@addyd02 @Nike @adidas Great point... no posting means no engagement! Nike’s Instagram activity clearly outperformed due to presence alone. I found similar posting patterns with McDonald's & Burger King. I wonder if large, successful brands feel less pressure to have a super engaging online presence?

[Natasha Beaumont @Natty_Bea]

@McDonalds @BurgerKing Both brands could improve engagement by posting more consistently, using relevant hashtags, and engaging more deeply in comment threads. Adapting content per platform would be beneficial as well (lookin' at you @McDonalds)
#BrandComparison #SocialMediaResearch #CMN3980

[Natasha Beaumont @Natty_Bea]

I monitored @McDonalds and @BurgerKing for 3 days to compare engagement, tone, and audience response. Here’s what I found:
#BrandComparison #SocialMediaResearch #CMN3980

[Natasha Beaumont @Natty_Bea]

Both brands use a humorous tone and post sparingly. Hashtags are seemingly in the past because neither EVER uses them. @McDonalds cross-posts across platforms, while @BurgerKing does not.
#BrandComparison #SocialMediaResearch #CMN3980