NFW Web Studio

Democratizing online presence for companies and freelancers.
Italia: @NFWWebStudioIta

[NFW Web Studio @nfwwebstudio]

Hugging Face: https://t.co/6khNxUGoQt
Zenodo: https://t.co/XB5sG8SOJ4
Kaggle: https://t.co/7V0cQbG7m3

[NFW Web Studio @nfwwebstudio]

We published our datasets!

The State of the Web data is now free to download on Hugging Face, Zenodo and Kaggle.

The reports cover speed, AI readability, structured data, contact details, technologies and sectors.

Links below 👇

#OpenData #StateOfTheWeb #SEO #DataScience

[NFW Web Studio @nfwwebstudio]

Anyone can do whatever they like with it: research, an article, an AI project, or just browse the numbers.

CC BY 4.0 licence: just credit NFW Web Studio.

Let us know what you’d use them for! 👇

[NFW Web Studio @nfwwebstudio]

@Nordlyte_studio Worth checking the structured data too. In the Verona scan, 43.8% of the 762 sites with a LocalBusiness block miss opening hours in it. Source: Overture Maps business list, Verona State of the Web report: https://t.co/KBO5ZrTa1W

[NFW Web Studio @nfwwebstudio]

@stephens94 Not on its own. People reading server logs report AI crawlers rarely fetch llms.txt, so it is hygiene, not the lever. Named versus cited answers to real buyer prompts are the better test.

[NFW Web Studio @nfwwebstudio]

@careblais @rustybrick @adsliaison @mikeryanretail Before launch: a LocalBusiness and a WebSite schema block, and a phone and address search engines can read. Of 5,075 Verona businesses with a working site, only 4.1% have complete basic structured data. Free SEO audit of your homepage: https://t.co/K2dCL5bITp

[NFW Web Studio @nfwwebstudio]

@vokolla Correction: we do not have crawler logs of our own. That finding comes from other people's server logs, including the census in the post above.

[NFW Web Studio @nfwwebstudio]

@vokolla Our logs point the same way: AI crawlers mostly fetch the HTML of the page, and llms.txt is rarely requested. Worth adding as a cheap signal, but do not expect it to decide which sites get named in answers on its own.

[NFW Web Studio @nfwwebstudio]

@TheCrom Slow pages is a good first fix. In our Verona scan the median site takes 7.5 seconds to show its main content on a phone, across 4,500 sites.

[NFW Web Studio @nfwwebstudio]

@bilalnerio In our Verona scan, 43.8% of the 762 sites with a LocalBusiness block miss opening hours, 20.5% the phone and 13.1% the address. Only 4.1% of the 5,075 businesses with a working site have both a LocalBusiness and a WebSite block. https://t.co/KBO5ZrSCco

[NFW Web Studio @nfwwebstudio]

@nicklaunches We shipped a free SEO and AI visibility audit. It is the same scanner we use on our own clients' sites, with no pro version, so what it lists is worth fixing whoever does the work. https://t.co/K2dCL5bITp

[NFW Web Studio @nfwwebstudio]

@ChrisSimpson Point 47 matters more than it looks, because most local sites never get that far. Of 5,075 Verona businesses with a working site, only 4.1% have complete basic structured data (LocalBusiness and WebSite). Full report: https://t.co/KBO5ZrSCco

[NFW Web Studio @nfwwebstudio]

The report is part of our scan of 165 cities.
Data is released under the CC BY 4.0 license.

How hard was it for you to find the website of a Venetian business that worked well on mobile? 👇

[NFW Web Studio @nfwwebstudio]

What do the websites of Venice’s businesses look like?

We analyzed 4,708 websites covering lodging, restaurants and shops. Venice lives off tourism, but are its websites up to the job?

Full report👇
https://t.co/He6IW6N5PY
#SEO #Venice #SMEs #websites #StateOfTheWeb

[NFW Web Studio @nfwwebstudio]

How we ran the scan
Businesses come from Overture Maps. We only measure the home page of sites that respond: where bot protection blocks our tool, we measure nothing.

In Venice, that’s 4,708 websites and 168,001 images.