Reacting to Peter Rota’s @nutsfordonuts2 cool post on the worst SEO advice ever. Here’s my take:
Backlinks don’t matter (HORRIBLE ADVICE)
Google doesn’t use click data (HORRIBLE ADVICE)
Just write great content (Bad advice, but wish more SEOs would try to create good content)
It takes 6 months to rank (HORRIBLE ADVICE)
Listen to Google for SEO advice (HORRIBLE ADVICE)
Technical SEO doesn’t matter (HORRIBLE ADVICE)
Technical SEO doesn't matter for small sites (HORRIBLE ADVICE)
Technical SEO is a one-time job (HORRIBLE ADVICE)
SEO gets easier (It gets easier as you learn, but you also have to adapt constantly and it’s getting more complex over time)
Site age doesn’t matter (Think it matters but not sure exactly how much)
Buying backlinks won’t improve your rankings (HORRIBLE ADVICE)
PBNS don’t work (HORRIBLE ADVICE, but I also use less PBNs than before)
Google doesn’t make mistakes when ranking or penalizing websites (HORRIBLE ADVICE)
SEO is only content and links (HORRIBLE ADVICE, it makes up the bulk of SEO but there’s a bit more you need to focus on as well)
Cheap SEO is a deal (HORRIBLE ADVICE)
Assuming all web developers know SEO and SEO best practices (HORRIBLE ADVICE)
Thinking Google will always choose your preferred canonical URL (HORRIBLE ADVICE)
Believing negative SEO doesn’t work (HORRIBLE ADVICE, but most people are really bad at doing it)
Exact match domains don’t work (HORRIBLE ADVICE)
Keywords in the URL don’t matter for ranking a page (HORRIBLE ADVICE)
Google does what’s best for the end user (HORRIBLE ADVICE)
CTR manipulation doesn’t work (HORRIBLE ADVICE)
What do you think?
What would you add to this list?
I go into this a LOT more in-depth in the video below!