Paul Boruta

Startup Co-Founder. Former: Head of Ad Products @ ZEFR and Pipewave Co-Founder. Posts about trends in online video and TV advertising.

[Paul Boruta @pboruta]

We are excited to announce that the Slingwave team is expanding with a key new hire.  Mauri Simmons has joined team Slingwave as Director, Account Management and Media Operations.

Mauri joins us from VaynerMedia, where she was Media Director in the LA of…https://t.co/ACO9Bqh5W4

[Slingwave @SlingwaveInc]

I’m excited to announce Slingwave’s latest product launches as well as our new site https://t.co/OD1VViFuX2 and first official Product video https://t.co/yK1DbFiz2m.

https://t.co/BEWEOYv9YI
https://t.co/HtfAwXdHoC
https://t.co/tgngaGnxuw

[U2 @U2]

Melinda Gates lead singer shock… Bono

[Barack Obama @BarackObama]

Young people all over the world are leading the way in the fight to protect our planet because they know their future depends on it. This Earth Day, I want to celebrate the courageous, committed young leaders who are stepping up to save the one planet we've got.

[SCUF @ScufGaming]

ROUND 3 IS NOW LIVE! 🔥🎮

Who do you have going to the Final Four?

[Will Chang @willyumchang]

Happy to announce Factual's new funding and expansion plans! https://t.co/CThSWVyHJk

[SCUF @ScufGaming]

#TeamSCUF will be making appearances at the SCUF Gaming booth all week long at #E3! Check out today's schedule and don't miss your favorite streamer at the booth or at home. — https://t.co/F6jceXdl7o

#SCUFE3

[Zefr @ZEFRinc]

"Content targeting is going to be its own industry." @RichRaddon underscores the importance of platforms' ability to scale digital video content during @AW_Europe https://t.co/j5MScxrMBI #ContentTargeting #AWEurope #ProgrammaticVideo

[Paul Boruta @pboruta]

Great new post from @ZEFRInc on Content Targeting At Scale- Content%20Targeting%20at%20Scale%20with%20Machine%20Learning https://t.co/IR8uHkjZRs

[Aaron Gleeman @AaronGleeman]

This is one of the best things I've ever seen. Tecmo Bowl reenactment of the Vikings' game-winning touchdown, with @PAOnTheMic's radio call.

[Paul Boruta @pboruta]

Commented in @adexchanger today on YouTube changes to its ad platforms https://t.co/XqAEeic8FB. ZEFR for one has evolved beyond the cookie.

[Paul Boruta @pboruta]

Analysis of social media did a better job at predicting Trump’s win than the polls https://t.co/6GVUpmlH7c via @techcrunch

[Paul Boruta @pboruta]

Which Candidate is Winning the Race on YouTube in the Home Stretch? https://t.co/d6vweMBSMT via @ZEFRinc

[Paul Boruta @pboruta]

"The Alignment Effect" https://t.co/imwm8UIOTT by @pboruta on @LinkedIn

[Paul Boruta @pboruta]

The Alignment Effect https://t.co/kfk9WeP3Iw via @ZEFRinc

[Paul Boruta @pboruta]

The Alignment Effect https://t.co/kfk9Wf6F76 via @ZEFRinc

[Happy Partners Project @HappyPartners_]

Matching Ads to Content Video Not So Simple, According to Zefr's 'Alignment Effect' @ZEFRinc https://t.co/7oOYCIT8T5 @toddlongwell1

[Paul Boruta @pboruta]

⚡ Highlights from the first debate between Trump and Clinton

https://t.co/2QakqpnF8k

[Paul Boruta @pboruta]

Looking forward to speaking tomorrow at The (Anti) Social Election panel @advertisingweek https://t.co/Me6AqZCXd2