Roy Hinkis

SEO & Growth Marketing Consultant I care about Tennis, Startups & Marketing

[Roy Hinkis @royhinkis]

Why Now, More Than Ever, SEO Is Not Just About Google https://t.co/dCSkNzJRXn https://t.co/98gmhnOQZ5

[Moz @Moz]

Why Now, More Than Ever, SEO Is Not Just About Google https://t.co/0q39ybXIU8 by @royhinkis

[Aleyda Solis 🕊️ @aleyda]

Can't you keep up with all of the analysis, resources, and tools from the Google Search API Doc Leak? I've created a Google Sheet aggregating the best of them! Take a look here: https://t.co/tIJ8it1vPX

PS: If you want me to add one, just let me know by replying here too! Expect this and much more in today's edition of #SEOFOMO 😉🙌

[Cyrus SEO @CyrusShepard]

Since we're now talking about Google using clicks for rankings, let's go over how they might actually do it

Not CTR or Bounce Rate; those are too messy. Rather

• First Clicks
• Long Clicks
• Last Clicks

As described in a Google patent discovered by @bill_slawski

Link in 🧵

[Daniel Waisberg @danielwaisberg]

I have been dreaming about this for a long time, so excited to see it live 🥳

And as a bonus, there's a whole new section in our help center about exporting data, enjoy! https://t.co/aGDspgCWJ7

[Bernard Huang @bernardjhuang]

🤗🤗 Honored to be selected as a Top SEO practitioner along with

@ethan_l_s, @5le, @aleyda, @rustybrick, @LidiaInfanteM, @jackiecchu, @royhinkis, @Suzzicks, @lem4

[Roy Hinkis @royhinkis]

5. Resource estimates - Want to work on a technical project? Contact an engineer to estimate the scope of the project and get an estimate of the time it'll take to work on it. ✔

[Roy Hinkis @royhinkis]

How do you get senior leadership to embrace SEO? I've worked with several Fortune 500 companies that failed with their SEO efforts, and the reason was that they simply couldn't prove the value of investing resources 👨‍💻 in SEO efforts .

[Roy Hinkis @royhinkis]

it's important to show that competitor A has currently developed a similar strategy and has X indexed pages generating X traffic each month. 🔦

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

NEW post: https://t.co/JhvbanFyzf

We analyzed 1,000+ websites' Google Analytics traffic and compared them to estimates from:
- SimilarWeb
- Datos
- SEMRush
- Ahrefs

There's a mess of charts, data, and takeaways to help marketers who use these estimates make the most of them.

[Glen Allsopp 👾 @ViperChill]

I’ve audited over 1,000 websites to help with their SEO.

This includes multi-billion dollar brands, SaaS companies you might know (Ahrefs, ConvertKit, Kinsta), large affiliate sites and everything in between.

Here are some of the most common problems I find 👇

[Roy Hinkis @royhinkis]

data in this case I can see what keywords are fresh & trending and what's the traffic potential that each keyword could bring.

[Roy Hinkis @royhinkis]

Are you taking into consideration trending topics in your keyword research process? If not - it's about time, I always try to find new trending content opportunities to implement in the content calendar and strategy, using @Similarweb

[Moz @Moz]

@dr_pete @RobOusbey @97thFloor @CrowdContent @pageonepower @Wix @SarahBird We’re also taking time today to remember @rjonesx, longtime Mozzer and friend. You can read more about Russ and his great loves in life, share a memory, and make a donation to a fund for his family at https://t.co/lQvqRtWXLp

https://t.co/q2E95QdFhC

[Seer Interactive @SeerInteractive]

2-Minute Competitive Analysis with @sparktoro

[Jackie Chu @jackiecchu]

👉 In case you need my international checklist from #mozcon, the link is: https://t.co/WnCwA5rCRb

[Cyrus SEO @CyrusShepard]

New Post - 3 Vital Click-Based Signals for SEO: First, Long, & Last

Lots of debate in SEO if Google uses CTR - but what about *other* click ranking signals:

• First Clicks
• Long Clicks
• Last Clicks

Researched this long + hard. Hope you enjoy!

@moz https://t.co/qrdHBAMWWH

[Cyrus SEO @CyrusShepard]

Time to update your presentation slides:

In 2020, 77.22% of Google mobile searches ended without a click

Good news: Clicks continue to grow overall—meaning SEO remains a valuable investment—though Google continues to claim a greater share

via @sparktoro https://t.co/JbZ0BoeqCp