I’m so glad you asked, because it gives me an opportunity to clarify something that often causes confusion.
So forgive me for this long post.
The store you mentioned is not part of our Araku café chain.
The name Araku coffee can be used by anyone as it is a GI tagged name of a village & a mandal in Andhra Pradesh
Araku, like Darjeeling, can’t be exclusively trademarked by anyone.
You will find many businesses using variations such as Araku Valley Coffee, Araku Tribal Coffee and Araku Nature.
What is uniquely ours is the ARAKU brand identity; our distinctive logo, typography & graphics, which you’ll see on every genuine ARAKU café and pack.
And our Cafés also have a distinctive, pristine, look & feel with a colour palette which we have pioneered.
I’ve attached a photo of our logo so you know what to look for.
And behind that logo lies a story we’re immensely proud of.
ARAKU coffee is the result of 25 years of regenerative agriculture work by the Naandi Foundation in the Araku tribal region.
What began with just 1,000 farmers has grown voluntarily to 100,000 farming families across 1,300 villages.
Through the Tribal Coffee Cooperative created by @Naandi_india, farmers receive year-round, field-based training, often from tribal trainers within their own communities, in growing and harvesting exceptional coffee alongside pepper, fruit and other crops that preserve biodiversity.
Today, it is the largest organic coffee cooperative in the world.
And quality is non-negotiable.
Farmers who want to remain in the cooperative and sell their coffee to us must meet rigorous standards, passing through 19 milestones every year to achieve a score of 91/100.
Their coffees are then evaluated by an international panel: the Global Gems of Araku Jury & the awards are presented at the cooperative’s extraordinary annual gathering, representing more than 35,000 farmer members.
So yes, we’re delighted if the growing recognition of the name Araku helps other entrepreneurs and coffee growers from the region prosper.
But if you want to taste OUR Araku, the coffee that is the product of this remarkable 25-year journey, look for the logo.
That logo doesn’t just identify the coffee. It identifies the community and the process behind it.
No more untreated waste polluting #Vizag's iconic beaches! From RK Beach to Rushikonda, major drain diversion projects and modern STPs are ensuring our ocean stays clean, safe, and beautiful for residents and tourists alike. Kudos to #GVMC!
#HappyBirthdayNBK
Wishing my dear mavayya, Nandamuri Balakrishna Garu, a very happy birthday. What makes today even more special is seeing him celebrate it with the children at Basavatarakam Cancer Hospital - a place that embodies compassion, hope, and service. His bond with the hospital and the countless lives it touches reflects the generosity and kindness that define him.
May he be blessed with good health, happiness, and many more years of inspiring and serving society.
The Man. The Legend. The Icon. 🔥
#NandamuriBalakrishna Garu is not just a star, but a phenomenon who redefined stardom with his unmatched screen presence, powerful performances and countless iconic characters that continue to inspire generations.❤️🔥
-Team @shreyasgroup ✌️
#NBKMassiveBirthdayCelebration #HappyBirthdayNandamuriBalaKrishna #HBDNBK #BalaKrishna #ShreyasGroup #ShreyasMedia
4వ స్టేజ్ క్యాన్సర్ వంటి అడ్వాన్స్డ్ దశల్లో పూర్తిగా నయం చేసే చికిత్స సాధ్యం కానప్పుడు, పేషెంట్లకు చివరి రోజుల్లో నొప్పిని తగ్గించి వారిని ప్రశాంతంగా, సౌకర్యవంతంగా ఉంచడాన్నే పాలియేటివ్ కేర్ అంటారు.
బసవతారకం క్యాన్సర్ హాస్పిటల్ లో ఇందుకోసం ఒక ప్రత్యేక విభాగం ఉంది; ఇది ఎంతో మంది పేషెంట్లకు ఎంతో అండగా నిలుస్తూ, అత్యుత్తమ క్యాన్సర్ కేర్ సెంటర్లలో ఒకటిగా సేవలు అందిస్తోంద��.
ఇలాంటివి తెలవకుండా ఇప్పటికీ హాస్పిటల్ మీద ఏడ్చేవాళ్ళు ఉన్నారు.
VC - YINT TALKS ( YOUTUBE)
#NandamuriBalakrishna
Absolute Knock Out😂👇
Revanth Reddy demanded the same funds PM Modi received as Gujarat CM during the UPA era.
Modi’s comeback: “If I followed that formula, you’d get barely half of what you receive today.”
Lesson: never ask for comparisons that expose your own side.💀
#Modi #RevanthReddy
In Hyderabad, went to Andhra Pradesh Chief Minister Shri Chandrababu Naidu Garu’s residence and met him along with his family. It’s always a delight to meet them and exchange views on so many diverse topics.
@ncbn
A new milestone in India's AI journey 🇮🇳
Today, we broke ground on our landmark AI hub in Visakhapatnam, Andhra Pradesh 🚀
This marks the construction phase of a $15 Billion investment to provide the foundational infrastructure for India’s growing digital economy.
The project will establish a comprehensive AI infrastructure with three data center campuses and advanced AI capabilities to power India’s AI-native future.
Read more 🔗 https://t.co/3qAVpyxPrB
In your 20s,
you spend a lot of time on others.
Friends, relationships…
you give your time, your energy, your effort, thinking they’ll always be there.
But life teaches you slowly.
“Some people are going to leave you, but that’s not the end of your story. That’s the end of their part in your story.”
And that’s when it hits, you should have spent more time on yourself too.
Because people come and go…
but your story continues.