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When you walk into CFA and see these, you get the feeling that the restaurant cares. Coupled with all of CFA’s hospitality, and it begins to differentiate itself from other fast food chains.
I was leading Heinz Ketchup when Dip N Squeeze came out.
It was a massive upgrade from ketchup packets. Consumers LOVED it.
Problem was we couldn’t get any of the big fast-food players on board.
Dip N Squeeze was 3-5x (I forget the exact numbers) more expensive than packets, and they were free for customers.
The key question was “does having Dip N Squeeze drive more volume?”, thus justifying the incremental cost.
It was nearly impossible to prove. Every penny matters to these operators, so every sales meeting was the same. “We love it, but no.”
Chick Fil A was the only yes.
They didn’t need “proof”. They operated under the assumption simply giving their customers a better experience would pay off in the long run. Incremental cost be damned.
Their conviction was impressive.
They viewed every decision thru the lens of their customer. A much different approach from the other big players.
I assume they treated countless other decisions the same way.
This was ~15 years ago. CFA has been on quite the run since.
(separate but related, I believe being a private co is a massive competitive advantage for CFA)
we need to build a honeypot for strivers, fake prestige, 0% acceptance rate, infinite application rounds, a 40 page essay, 7 interviews, a take- home that takes 3 months, and the final round is just another application, trick is seeding it with a few real prestige ppl as alumni, one famous researcher, one founder, one random anon with insane aura, they vouch for it and never explain anything, then a small inner circle quietly accepts ppl who are already legit, so the alumni list looks insane and the verifier looks real, strivers see the names, assume its the ultimate signal, and grind it forever, decoy verifier with a hand -curated leaderboard, let them goodhart against pure noise forever
“You can’t decompile video games and sell people new products composed of old intellectual properties.”
Brother my president insider trades daily and none of my peers will own a house until 40.
A child not embraced by the village will burn it down to feel it’s warmth.