Sasha Dookhoo

Tech #PR pro. Grammar queen. Smart shopper. Proud @UCF alumna. Optimist. Aspires to inspire. All views are my own.

[Sasha Dookhoo @sdookhoo]

Check out the @AdTechPR Blog run by my awesome boss and adtech veteran, @ChrisHarihar. #Adtech #AdtechPR #AWNEWYORK25

[Chris Harihar @ChrisHarihar]

Today, timed to #AWNEWYORK25, I've launched the @AdTechPR blog, where I share tips/data on adtech PR every week.

In one of my first posts, I asked @Adweek's AI reporter, @trishlaostwal (who is awesome), what makes an adtech AI story worth covering.

Link below. 🔽

[Sasha Dookhoo @sdookhoo]

@arthurquerou @vibedotco @Mod_Op_

[scott budman @scottbudman]

#New: The “resignation letter” from Fed Chair Jerome Powell is fake.

@Copyleaks scanned it; they say it’s 100% AI generated.

[Chris Harihar @ChrisHarihar]

If carbon savings from blocking "bad" media is modest on a per-impression basis, could the additional AI processing outweigh the savings and ultimately increase total emissions?

This biz's goal was to cut carbon. If that failed financially, say it, change your name, move on!

[Sasha Dookhoo @sdookhoo]

AI is changing everything -- including making it possible to predict if a startup might get funding or not. See this piece about @crunchbase in @WSJ. Worth a read! https://t.co/UTaA5TxYOA

[Chris Harihar @ChrisHarihar]

TTD’s timing on this is kind of obvious. Yahoo is seeing a ton of momentum. TTD is mad. So, they do this. I’m just surprised The Current didn’t get the exclusive!

[Sasha Dookhoo @sdookhoo]

🗣️#VoiceSearch is exploding, and as PR pros, we must stay at the forefront of this trend to ensure we're optimizing our client's visibility and reach. Check out my latest blog https://t.co/08i6jgn2l3 via @CrenshawComm #PR #TechPR #DigitalMarketing

[Crenshaw Communications, a Mod Op company @modoppr]

🔒 October is #CybersecurityAwarenessMonth! 📷 Stay safe in the digital world with tips from @staysafeonline. Learn how to protect your data and privacy in an ever-connected world with tips in @Fortunemagazine. https://t.co/qNmlKfuu4n #Cybersecurity #OnlineSafety #ClientCoverage

[Sasha Dookhoo @sdookhoo]

.@duffalysha shares her thoughts on how #PR can tackle its diversity problem. It's time to prioritize inclusion and equity in our industry with less talk and more action https://t.co/jtkrxuCIPr #DiversityandInclusion #WorkplaceInclusivity #PRindustry

[Sasha Dookhoo @sdookhoo]

Can product boycotts really create change? Check out this insightful article on why they work (or why not) by @DoroCren. Learn about the power of consumer activism and how it can impact brands. https://t.co/vtBwLqdnDw #ProductBoycotts #ConsumerActivism #BrandImpact

[Sasha Dookhoo @sdookhoo]

Can product boycotts really create change? Check out this insightful article on why they work (or not) by @DoroCren. Learn about the power of consumer activism and how it can impact brands. https://t.co/vtBwLqdnDw #ProductBoycotts #ConsumerActivism #BrandImpact

[Sasha Dookhoo @sdookhoo]

College seniors and recent grads, get ready to jumpstart your career in #PR! @Crenshawcomm is hosting a virtual open house on April 19 from 4-6 p.m. EDT. Connect with members of our team, hear their stories, and learn about a career in PR. Apply now! https://t.co/JW2iCgRccc

[Sasha Dookhoo @sdookhoo]

Reinvent your retail game with the power of technology! From #AR to #chatbots, retailers have endless opportunities to enhance the customer experience and improve PR efforts, according to my colleague Ron https://t.co/ygsvKL1DRT #retailtech #CX #PR

[Sasha Dookhoo @sdookhoo]

Revolutionizing ad tech one algorithm at a time.
@Sarah_OC96 shares how #AI is transforming the industry with improved targeting, personalization, ad optimization, and fraud detection https://t.co/8OhhqiqHvE #AdTech #DigitalMarketing #Innovation

[Sasha Dookhoo @sdookhoo]

College seniors and recent grads, get ready to jumpstart your career in #PR! @Crenshawcomm is hosting a virtual open house on April 19. Connect with members of our team, hear their stories, and learn about a career in PR. Apply now! https://t.co/JW2iCgRccc #PublicRelations

[Sasha Dookhoo @sdookhoo]

Want to elevate your bylined article and make it truly impactful? Follow these PR tips to give your piece a unique point of view and stand out in a sea of content https://t.co/i3kqCMlgkZ #bylinedarticles #TechPR #ContentCreation

[Sasha Dookhoo @sdookhoo]

Nobody wants to deliver bad news, but it's a reality that brands must face. Luckily, @DoroCren has 7 essential #PR tips for communicating tough news with honesty and compassion. https://t.co/N8D5fwnSKu via @CrenshawComm #TechPR

[Sasha Dookhoo @sdookhoo]

Here are five ways PR can help recession-proof your business: https://t.co/IDpVOMaPpT via @CrenshawComm

[Sasha Dookhoo @sdookhoo]

The core skills PR professionals need have rapidly evolved over the past several years. My colleague, @amentavc, breaks down the skills #PR teams can’t do without: https://t.co/y2R7pV1cUf via @CrenshawComm

[Sasha Dookhoo @sdookhoo]

The difference between a good story and a great one can come down to emotional triggers rooted in universal archetypes. CEO, @dorocren shares her thoughts: https://t.co/8iIOIgMXsI #PR @CrenshawComm