Communication units touch every one in your organization. Congratulations Mary Wirth, director of College Relations and Communications for Penn State College of Agricultural Sciences, for winning the ACE Professional Award, the association's highest recognition given.#acecurrents
Most powerful marketing message: “You DO belong. AND, you belong with US.” People want to belong, they want community, they want to be validated. We can help them do that. @markwschaefer#ACECurrents
Why do you buy *this* handcrafted soap? asked @markwschaefer “I don’t know that I like the soap, but I love the hands that made it.” Important lesson for universities offering knowledge. #ACECurrents
Mark Schaefer is talking to ACE this morning. Advertising is dying, loyalty is a myth, customers are turning to social media and word of mouth. Emotional connection is to a person, not a product. We have to do things different to connect with customers. #acecurrents
25,000 people die a day of hunger related diseases. If you don't like our approach w/ innovation & tech, provide us an alternative instead of a $$$$ PR & social media campaign. That won't save starving children.
Did you know there are over 1 million beef cattle operations is the United States? These operations produce over 24 billion pounds of beef and generate about $80 billion. Texas is the top cattle producing state in the nation, with an inventory of over 11.8 million head.
Exciting to hear @agrilifeVC discuss the new Chancellor’s Research Initiative in water and energy that will enhance agriculture across the Texas Panhandle! @a_agrilife@DanaAgWaterMgt@wtamu
Big day in College Station as Texas A&M AgriLife announces construction of new robotic greenhouse to research development of new, cutting-edge food and crop varieties: https://t.co/lA2PBlkPSU #crops