@asanwal So many of the aha moments come from the process and nuance in the research. Will be interesting to see impact on next generation. Although no one will miss getting docked points for APA bibliography citations
I’m obsessed with the startup ideation process. Eg. How do we create more hyper-growth companies & what were the top companies really like at the earliest days? This book might be the closest thing to a repeatable framework.
AG1 is an empty promise.
Why am I poasting about AG1? To highlight the depths of our societal sickness. Insurance companies actively avoid being helpful. Government recommendations are lobby-led. Fast food is on every corner. Algorithms do with you as they please. The environment is polluted. Our food supply is dirty AF. The supplement market is a disaster.
Where do we find refuge?
AG1, a nutrition company, surely has your back? It promises “75 vitamins, minerals, whole-food sourced superfoods, probiotics and adaptogens” in one scoop.
Meanwhile, AG1:
+ Pixie-dusting: providing a fraction of clinically effective doses
+ 49 out of ~70 ingredients (70%) have an unknown dose - that’s insane
+ 20% of your monthly AG1 payment ($16) goes to the influencer directly, and in perpetuity
+ After over fourteen years in the market, AG1 has done one small study looking at subjective feelings. Nothing measuring clinically relevant biomarkers. No medical doctors on their research team.
This is about more than AG1. This is about companies leveraging clever marketing, paying authority figures (influencers) to parrot their talking points, and taking advantage of the individual to spend their hard earned money trying to navigate the gauntlet of our current Die society.
@philwinkle For visual categories where you have an idea of what you want, but can't describe it until you "see it" - I think there's a major opportunity here for a new interface that can blend discovery with intent 👀