Santiago Vicaria

Passionate about the future of work and Startups. Vp of Marketing @ontop

[USAFacts @USAFacts]

America is made up of 3.8 million square miles of land — and home to 337 million people. Watch #JustTheFacts with Steve Ballmer to learn more about America by the Numbers.

[Dalton Caldwell @daltonc]

When a startup is competing against a large competitor, they aren't competing with the *entire* company, they are likely competing with some PM focused on internal politics/career progression.

With this framing, it shouldn't be surprising to see startups win as often as they do.

[Santiago Vicaria @svicaria]

@Maybemarhs Ánimo, muchos pasan por lo mismo todos los días

[Santiago Aparicio @saparicioi]

Forget "set it and forget it" - product-market fit is a constant chase. The market sprints ahead (6-12 months!), while your product jogs (12-36 months). So, we're outpacing the competition by turbocharging our most popular feature: Bulk Payment. Imagine global payroll, lightning-fast, powered by prepaid funds. Your team? Paid in seconds, not hours. We're redefining speed, one paycheck at a time.

[Santiago Vicaria @svicaria]

@TarunMangukiya @ontop_hq @deel I believe the sexiest are with @ontop
Maybe you can see here how we got you covered, someone you can trust ;) https://t.co/mzuFmoZ8ui

[Santiago Vicaria @svicaria]

@Conanbatt @deel Increíble! Me aseguro que en @ontop no solo eso no te pase sino que tengas una mejor experiencia mucho más justa.

[Santiago Vicaria @svicaria]

@alef1376 Como vas? Se que tienes preguntas respecto a @ontop_hq , cuando tendrias tiempo y hablamos? Si prefieres hablamos por DM y con tu correo me encargo de agendar el espacio que necesitas

[Forbes Communications Council @ForbesCommCncl]

15 Comms Pros Share Where Their Brands Post On Social Media (And Why) https://t.co/AR6CUNJLXC from @deeblohm @svicaria @tomwozniak @sarahdanzl @jeannieywalden @ParnaSarkar @menkitigroup @misskandel @similarweb @jamiewo @cathmoore and more

[Santiago Vicaria @svicaria]

@ForbesCommCncl @ontop_hq Thanks @ForbesCommCncl @Forbes for taking this content into consideration

[Santiago Vicaria @svicaria]

In every business you will face the same problem: having the best talent

[Santiago Vicaria @svicaria]

Just do

[Santiago Vicaria @svicaria]

One of the most difficult things moving from a startup to a scale up: you don’t do things all by yourself, you start working for your team for them to do the things for you. Build a culture of trust in which you are the one that trust the most.

[Shu Nyatta @snyatta]

Brutally hard to make $ serving v small SMEs. CAC + cost-to-serve too high given low LTV

Unless you’re Google Ads - exception that proves rule bc it’s self-serve

AI will *dramatically* reduce cost-to-serve

Never been a better time to build SME cos that didn’t make sense before

[Santiago Vicaria @svicaria]

@alan_argoz @ontop_hq @makers_fellow is always a pleasure to learn from you :)

[The Kobeissi Letter @KobeissiLetter]

Here’s how messed up the housing market is right now:

New home prices are about to drop BELOW existing home prices.

The last time this happened was in 2005.

So many people are locked-in to low rates that existing home supply keeps falling.

An old house is now worth more than a new house.

The market is broken.

[Y Combinator @ycombinator]

Today we’re excited to show you the reimagined YC Library — a new hub for the best videos, talks, and essays that we've created for startup founders.

Come learn how to make something people want.

📚 https://t.co/7wRF0n40lp

[Santiago Vicaria @svicaria]

You don’t learn from the success you learn from the series of failures you’ve done

[Garry Tan @garrytan]

Do you care about being liked, or do you care about doing the right thing?

[Shu Nyatta @snyatta]

There will always be a bigger house, a nicer car, a larger Twitter following, a bigger yacht. Always. Just remember there are also always smaller ones. Look where YOU came from, not where OTHERS are

[Shu Nyatta @snyatta]

Hiked early, tamed the beast, with Brazil and Mexico leading the way. Inflation is a home-game in Latam!