6/ Four in ten are American
US is 38% of advertisers. UK and Brazil are next at ~6% each. Brazil is ahead of India, Canada and every European market.
Japan has a striking cluster: Recruit’s Hot Pepper Gourmet, SUUMO, Jalan and Carsensor all carry it.
5/ Mid-sized, younger companies move first.
51–1,000 employees is the sweet spot. 11–50 is underweight.
44% of advertisers were founded after 2010, vs 31% of company sites.