Russell Bartlett

Strangely Normal

[Russell Bartlett @thatrussellguy]

@InsideLucysHead @bruceclarkprof Brilliant. Replace cannibals with AI bots… not quite as funny but scary relevant for 2026.

[Russell Bartlett @thatrussellguy]

@michaelmiraflor They need to market their shows better on platform. Lazy ‘scene lifts’ and lack of social buzz also hurts. Marketing entertainment is a unique skill which most from the typical advertising and digital marketing world don’t understand.

[Russell Bartlett @thatrussellguy]

@tomfgoodwin Well said.

[Russell Bartlett @thatrussellguy]

@ProfByron https://t.co/liCXkPHCdB

[Russell Bartlett @thatrussellguy]

@ProfByron @tomfgoodwin @VikkiRossWrites @colinalewis The new British Airways campaign from Uncommon.

[Russell Bartlett @thatrussellguy]

@baekdal Absolutely. Well said @baekdal

[Russell Bartlett @thatrussellguy]

@dereklwalker @cemthree “Trying to get your child to eat healthy”. Thanks Derek. What a brilliant way to frame this. Education and consistency with clients takes patience but hopefully lifts their belief and understanding in what’s possible.

[Russell Bartlett @thatrussellguy]

@white_owly Brilliant.

[Russell Bartlett @thatrussellguy]

@jonmbradshaw @EhrenbergBass Now I know about it… Want it. ‘Spose that’s Mental Availability.

[Russell Bartlett @thatrussellguy]

@janthonylong @System1Research Excellent read. Perhaps better known in the UK and Australia. https://t.co/vSjeXEDVkp

[Russell Bartlett @thatrussellguy]

@Robertc1970 Is it Ad Fatigue you’re after?

“After about 5 exposures, each subsequent impression becomes less valuable and each additional dollar spent becomes more inefficient.” - Simulmedia

https://t.co/c4GsbfIMUm

https://t.co/L5ydt5lsjn

[Russell Bartlett @thatrussellguy]

@Robertc1970 James Hurman, Tom Roach or Paul Feldwick might have some knowledge a study or report that will help you.

[Russell Bartlett @thatrussellguy]

@white_owly Please let it be true. Rot in Hell Agile.

[Russell Bartlett @thatrussellguy]

@FrankoIppolito @dereklwalker Brilliant

[Russell Bartlett @thatrussellguy]

@karagoldin Better than brilliant. Inspiring stuff. (From Sydney, Australia)

[Russell Bartlett @thatrussellguy]

@RichLightShed Oooops. Am I missing the irony here, or my morning coffee?

[Russell Bartlett @thatrussellguy]

@adoseofjohn Hard laugh. Thank you. The earth will literally spin off its axis when they discover the power of creativity.

[Russell Bartlett @thatrussellguy]

@ProfByron Thanks Byron.

[Russell Bartlett @thatrussellguy]

I believe mental availability trumps lifecycle marketing. @ProfByron @adamferrier @BinetLes @jameshurman @janthonylong … Am I right or wrong?