Benjamin Ahia

Product/Growth, No-Code Advocate.

[Benjamin Ahia @thebriefguy]

This is a thread of other interesting threads about growth.

Let's go

[DigiClan Africa @DigiClanAfrica]

It's a privilege to have these great minds in the helm of affairs of @DigiClanAfrica in the past two years. Thanks for the great job done

@TheOluwapelumi @InnoSaint_uche @Hydromanoel @theblackmimi @VictoriaArinze @thebriefguy
@muyoski
#DigiClanConnect

[DigiClan Africa @DigiClanAfrica]

What he said!👌🏼

Looking forward to having you.

[Benjamin Ahia @thebriefguy]

@GoCasava

[Mo 🙃 @modoopcee]

I think this is a good time for Casava to be out there with their product.

~I believe more people will be open to getting insurance that covers their salaries in case the unforeseen happens.

#RandomThoughts

[Benjamin Ahia @thebriefguy]

@joy_mayowa @akindolu Yes it is. @GoCasava offers it.

[Benjamin Ahia @thebriefguy]

😎Be part of the DigiClan Africa Conference; FROM EARTH TO MARS. Come rub minds with the best and promising talents in the industry for a better you and a better industry. Save your seat today. https://t.co/E1NEWsuM9V #DigiClanConnect

@DigiClanAfrica

[Benjamin Ahia @thebriefguy]

@ohalloran_sam Hi

[Daniel Pearson @danielpearson]

I'm at Meta's Performance Marketing Summit today.

They shared a framework called "Performance 5".

It's their new set of best practices for those wanting to maximize ad performance on FB and Instagram.

Here it is:

[Ross Simmonds @TheCoolestCool]

Good marketers copy. Great marketers steal.

Here are some of the best marketing strategies of the last 10 years that you can steal from to drive growth:

[Benjamin Ahia @thebriefguy]

@thekatcopy @a__vanita Oh well...You will soon see him

[Benjamin Ahia @thebriefguy]

@thekatcopy @a__vanita Yeah, don't you think so too

[Benjamin Ahia @thebriefguy]

@thekatcopy @a__vanita Your type may just be close by 😉

[Benjamin Ahia @thebriefguy]

@thekatcopy @a__vanita Hmmmm, interesting

[Luc Levesque @luclevesque]

Excited to be taking on the role of Chief Growth Officer at @Shopify. @tobi, let’s do this. 👊

[Benjamin Ahia @thebriefguy]

https://t.co/QCP8dA0HMF

[Benjamin Ahia @thebriefguy]

https://t.co/QCP8dA0HMF

[Jaleh Rezaei @jalehr]

As head of marketing at Gusto I shifted us from "growth at all costs" to profitable growth.

ARR grew 100x in 4 yrs while CAC <12 mos.

Now every company is asked to do the same.

I shared how we did it in a recent talk to @ycombinator & @sequoia founders.

Here's the summary:

[Benjamin Ahia @thebriefguy]

This is a thread of other interesting threads about growth.

Let's go

[Benjamin Ahia @thebriefguy]

https://t.co/PjYkKhI7hO

[Hrishikesh Pardeshi @hrishiptweets]

Build audience before product.

But how do you do it?

Here's how I've built an audience across channels and grown my startups from 0 to $2 million revenues.

Involves a mix of marketing & writing. 🧵

(1/11)

[Benjamin Ahia @thebriefguy]

@BeeTheLight_ @mrtoluabiodun https://t.co/HzQslD22Sm

[Benjamin Ahia @thebriefguy]

When trying to switch jobs, do you keep track of your job search? It is helpful in landing your perfect job.
Track your applications, rejections, offers, and every other stage of the hiring process.

Below is a link to get a FREE job search tracker
https://t.co/ofheyZq76t

[Benjamin Ahia @thebriefguy]

@thekatcopy @Kano_J_A @Eolabanjisamuel Well, I am not discrediting you, reduced CAC is of course very important.

[Benjamin Ahia @thebriefguy]

@thekatcopy @Kano_J_A @Eolabanjisamuel I feel that marketing is full funnel too.
If we look at the Ps of marketing Product, Place, Price, Promotion. These Ps are not just focused at the top

[Benjamin Ahia @thebriefguy]

@Eolabanjisamuel Marketing is growth. Remember the Ps of marketing
Product, Place, Price, Promotion and the other Ps they are acquisition, revenue and retention focused. Eg, You can run promotion for acquisition and retention.