The Abiy regime releases yet again a documentary desecrating Tigrayan history (all the way to 50 years ago) & dehumanizing Tigrayans. Among the words used are cancer, blood-drinking beasts, arrogant blood merchants, and more. It desecrated revered Tigrayans songs & figures. 1/n
The language used on #NBC’s documentary aired yesterday goes far beyond political party. Expressions such as “blood merchants,” “blood-sucking beasts” and other derogatory descriptions, including “እብሪተኞቹ የደም ነጋዴዎች መንደር,” “ነቀርሳዎች,” “ደም መጣጩ ኣውሬ,” and “የኢትዮጵያን የማይነጥፍ ጡት እየመገመጉ,” are not merely attacks on former political and military leaders. Given the historical significance of some of the figures targeted in the documentary, such language risks extending hostility to the wider population of Tigray, whose collective memory and historical identity are closely associated with them.
This is particularly troubling given #Ethiopia’s recent history. During the 2020–2022 #Tigray war, similar propaganda was repeatedly deployed across political and media platforms. Tigrayans were frequently portrayed as enemies of Ethiopia, while political disagreements with the TPLF were extended to an entire population. Dehumanizing narratives became part of the broader atmosphere of hostility surrounding the war.
Those narratives did not resolve the political crisis. Instead, they deepened mistrust, reinforced alienation and widened the divide between the federal government and the people of Tigray. They undermined the possibility of a shared national identity at a time when dialogue and political accommodation were desperately needed.
Hate speech does not remain confined to the individuals or political groups initially targeted. Once dehumanizing expressions become acceptable in mainstream public discourse, the boundaries of who can be targeted can expand. It gradually legitimizes collective blame, normalizes hostility and makes discrimination and violence easier to justify. The danger is not only what is being said today, but what tomorrow’s political discourse may consider acceptable.
It is particularly disappointing that mainstream media outlets, such as Fana Broadcasting Corporate, have circulated the NBC documentary. Public broadcasters have a responsibility to inform, scrutinize and facilitate public debate, not amplify political hostility. Their platforms should not become instruments for reproducing the rhetoric of hateful propaganda against their own people.
Beyond its implications for reconciliation, this rhetoric could also undermine efforts to achieve political and security stability in Tigray. There are #Tigrayans who have chosen to work with the federal government, engage with its institutions or pursue political solutions through cooperation rather than confrontation. When a national broadcaster repeatedly humiliates their history and identity, it risks demoralizing these very people and weakening the argument for cooperation. It becomes increasingly difficult to convince others that engagement with the federal government offers a dignified political future when the same state institutions appear to tolerate rhetoric that disparages their community.
Equally concerning, such narratives could discourage those who might otherwise consider laying down their arms or abandoning armed confrontation. If disengagement is perceived as an invitation to humiliation, collective blame and the erasure of one’s history, the incentive to pursue peaceful alternatives diminishes. People who fear that surrendering their weapons will also mean surrendering their dignity may find it harder to trust a political process. This is precisely why language matters in conflict resolution: it can either create room for political accommodation or reinforce the conditions that perpetuate confrontation.
The people of Tigray have their own history, traditions, religious values and collective memory. Respecting these does not mean endorsing the TPLF or defending every decision made by its former leaders. It means recognizing that Tigrayan identity cannot be reduced to a political organization, nor can an entire population be held responsible for the actions of its political representatives.