Ellis Friedman

Content strategist. Getting through the day with wit and a glass of whisky.

[EDIFY @EdifyContent]

🌴 Many businesses run their content marketing like vacation: Write whatever whenever & good things will happen. Umbrella optional.

🪖 In reality, content marketing is more like the military: To work at peak performance, it must be regimented, goal-oriented, & adequately funded.

[Ellis Friedman @thisisellisf]

@thinking_slow @ahrefs @timsoulo Congratulations, Ryan!

[A. Furey @AlexisIsSocial]

Social media is closer to 30 years old.
(Six Degrees, 1997)

While I agree that it's still evolving fast, I think that putting the blame of "going too far" on social media managers is unfair and predetermines a lack of brand accountability despite getting ahead of this as a strategy.

It insinuates that the blame is to fall solely on the SMM if an unhinged strategy is poorly received, and that's not always the case.

Not every SMM has autonomy to just post whatever they want. We usually do work in concert with CMOs & VPMs with some sort of approval process in place.

So, just because a post is deemed "unhinged" - doesn't mean it wasn't calculated.

Social media managers need consensus.

And yes, cum jokes are too far.

[EDIFY @EdifyContent]

"12 articles per month"
“10 new followers per week”

Relying on simple metrics is not enough to truly understand the value of content marketing.

- What's the purpose of your content?
- How does it contribute to an overall strategy?
- Are you tracking the right metrics?

[Ellis Friedman @thisisellisf]

@atgarone Blaze your glory, Garone.

[Ellis Friedman @thisisellisf]

@atgarone Rockin’ the dad glasses way before your dad era

[Ellis Friedman @thisisellisf]

@EdifyContent @atgarone It is the only picture of @atgarone

[Ellis Friedman @thisisellisf]

@wiseconnector Posts like these expose how much people know about punctuation

[Ellis Friedman @thisisellisf]

@dohertyjf Happy to workshop it with you if you like! I have more questions than answers at this point.

[Ellis Friedman @thisisellisf]

@dohertyjf For me it was about time savings. Is it about quality for the majority of your audience? Or speed?

[Ellis Friedman @thisisellisf]

@atgarone You’re welcome.

[Ellis Friedman @thisisellisf]

It’s a Wednesday afternoon and Peter Piper Pizza is at least 50% adults with no kids.

[Ellis Friedman @thisisellisf]

@EdifyContent @Adriana_Lica I think anyone would call these a disaster, not just me.

[Ellis Friedman @thisisellisf]

@MaleekOlalek @atgarone @EdifyContent Thank you @MaleekOlalek!

[Ellis Friedman @thisisellisf]

@paultobey @atgarone Paul! I know you! We met way back when I worked at Infusionsoft. I’m @atgarone’s business partner. Great to see you again!

[Ellis Friedman @thisisellisf]

@atgarone @shuggilippo Can I join the chat?

[Ellis Friedman @thisisellisf]

@atgarone @POSMarketer It's true, I do love it. Following @keano81 pronto.

[Ellis Friedman @thisisellisf]

@jandrewscott @EdifyContent I think the issue is I don’t like the character dances! And this is why I don’t go to the nutcracker haha