It is amazing how we diferenciate the price per kilo and the price per liter, in most of the case when we buy liquid products (except for beverage) the price per liter is usually higher than 100€
#NMKTRCH#MKTINGNEURO#XperientialMkt@lets_neuroMKT
Make up for March 2nd HW.
Class Reflection:
Psychographic segmentation is an important point in experiential marketing. You need to know people's psychologica condition in order to market them your products.
@lets_NEUROmkt#NMKTRCH#MKTINGNEURO#XperientialMkt
Even for the smallest or the biggest decision in our life we will always be influenced by our emotions, rationality is in this case never really existing
There is two step in the process of making decision. First the unconscious mind activity relative to trigger emotions and the justification that provides clear and concrete reasons to justify the decision. #NMKTRCH#MKTINGNEURO#XperientialMkt@lets_neuroMKT
The idea of #scarcity "rushes" us to buy it in order to acquire something that supposedly we won't be able to have if we don't buy it NOW
It converts something that we might not even need into a very desirable "must-have"
@lets_NEUROmkt#NMKTRCH#MKTINGNEURO#XperientialMkt
There is a difference between what the product is and what it means to the consumer. Consumer is a mix between rational and emotional. On a conceptual consumption, the concept is really important. Here is one of them in Dubai #NMKTRCH#MKTINGNEURO#XperientialMkt@lets_neuroMKT