Titwann_

[Bastien SUDERIE @BastienSuderie]

Gambling ads for online bet
#NMKTRCH #MKTINGNEURO #MktingGambling
@lets_NEUROmkt
@Titwann_
@PC31400
@LouisSchiavi1
@PAntoineHouriez
@DarthezMattias

[Mattias SDz @DarthezMattias]

Score from any position
#MktingGambling #NMKTRCH #MKTINGNEURO
#XperientialMkt @LouisSchiavi1 @Titwann_ @PAntoineHouriez @BastienSuderie @PC31400 @lets_NEUROmkt

[Louis Schiavi @LouisSchiavi1]

#NMKTRCH #MKTINGNEURO #MktingGambling
@lets_NEUROmkt
@Titwann_
@PC31400
@BastienSuderie
@PAntoineHouriez
@DarthezMattias

[Bastien SUDERIE @BastienSuderie]

Gambling ads for online casino

#NMKTRCH #MKTINGNEURO #MktingGambling
@lets_NEUROmkt
@Titwann_
@PC31400
@LouisSchiavi1
@PAntoineHouriez
@DarthezMattias

[Mattias SDz @DarthezMattias]

#MktingGambming #projectNEUROMKT #NMKTRCH #MKTINGNEURO
#XperientialMkt @LouisSchiavi1 @Titwann_ @PAntoineHouriez @BastienSuderie @PC31400 @lets_NEUROmkt

[Bastien SUDERIE @BastienSuderie]

Gambling ad for real casino
#NMKTRCH #MKTINGNEURO #MktingGambling
@lets_NEUROmkt
@Titwann_
@PC31400
@LouisSchiavi1
@PAntoineHouriez
@DarthezMattias

[Titwann_ @Titwann_]

Toggle in the game

#NMKTRCH #MKTINGNEURO #MktingGambling
@lets_NEUROmkt

[Titwann_ @Titwann_]

Proud to gamble on Unibet

awarded operator of the year

see the game like nobody else

#NMKTRCH #MKTINGNEURO #MktingGambling
@lets_NEUROmkt

[Titwann_ @Titwann_]

Big Odds
Big Gain
Big Respect

#NMKTRCH #MKTINGNEURO #MktingGambling
@lets_NEUROmkt

[Titwann_ @Titwann_]

Don't forget that price is more than just a figure, Price AND Price Format influence consumer behavior

#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt

[Titwann_ @Titwann_]

It is amazing how we diferenciate the price per kilo and the price per liter, in most of the case when we buy liquid products (except for beverage) the price per liter is usually higher than 100€

#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_neuroMKT

[Titwann_ @Titwann_]

Three approaches for pricing
1) Cost based
2) Competition based
3) Value based
#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_neuroMKT

[Titwann_ @Titwann_]

Triple price coherence :

Internal --> cost and profitability

External --> Global demand, customer, competition, distribution

Functional --> Positioning, marketing mix
#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_neuroMKT

[Titwann_ @Titwann_]

"Value is not determined by those who set the price. Value is determined by those who choose to pay for it"

#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_neuroMKT

[Titwann_ @Titwann_]

Being part of a group is what identify us so we do everything we can to be part of the group

[Xueru WANG @XueruWANG3]

The social validation is that if most people choose that, I'll choose that.
@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH #XperientialMkt

[Elena @elena_ycl]

Make up for March 2nd HW.
Class Reflection:
Psychographic segmentation is an important point in experiential marketing. You need to know people's psychologica condition in order to market them your products.

@lets_NEUROmkt

#NMKTRCH #MKTINGNEURO #XperientialMkt

[Titwann_ @Titwann_]

Even for the smallest or the biggest decision in our life we will always be influenced by our emotions, rationality is in this case never really existing

[Avé @evajrdy]

There is two step in the process of making decision. First the unconscious mind activity relative to trigger emotions and the justification that provides clear and concrete reasons to justify the decision. #NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_neuroMKT

[EMILY @Irisemily]

The idea of #scarcity "rushes" us to buy it in order to acquire something that supposedly we won't be able to have if we don't buy it NOW

It converts something that we might not even need into a very desirable "must-have"

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Avé @evajrdy]

There is a difference between what the product is and what it means to the consumer. Consumer is a mix between rational and emotional. On a conceptual consumption, the concept is really important. Here is one of them in Dubai #NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_neuroMKT

[Mattias SDz @DarthezMattias]

Limbic : you can bite an Apple without having issues
Primitive: you real teeths will be hiden under as the kiwi
#Neurojustification #projectNEUROMKT #NMKTRCH #MKTINGNEURO
#XperientialMkt @Titwann_ @PAntoineHouriez @BastienSuderie @PC31400 @lets_NEUROmkt