Tom De Bruyne

Founder Sue | Behavioural Design, home of the Behavioural Design Academy. Learn how to Influence Minds and Shape Behaviour.

[Tom-Jan Meeus @tomjanmeeus]

Klaas Dijkhoff wil zeker de komende jaren niet terug naar de actieve politiek maar met zijn optreden bij Pauw & De Wit onderstreept hij eens temeer dat hij de beste partijleider is die de VVD nooit heeft gehad

[Alexander Klöpping @AlexanderNL]

In Amsterdam worden er kademuren gebouwd met robots 😲

[ʈim anton willem @timmolendijk]

kortom: ik ben ge-🇨🇭-pilled

waar moet ik in 🇳🇱 op stemmen als ik deze kant op wil (maar cultureel niet erg
conservatief ben)?

[Henri Bontenbal @HenriBontenbal]

"Dat klinkt misschien soft, maar het is keihard nodig. Systemen zonder gemeenschap worden wantrouwige machines. Terwijl een gemeenschap zelfs met weinig middelen wonderen kan verrichten. Nabijheid is goedkoper dan bureaucratie."

Zeer eens, @tomdebruyne.
https://t.co/FjkGtSjIEj

[Tom De Bruyne @tomdebruyne]

@sama Ngmi not gonna make it

[Tom De Bruyne @tomdebruyne]

@pmarca @rorysutherland you will love this.

[Emmett Shear @eshear]

Surprising result from my first year at YC: The most illuminating question about a startup idea in the beginning is not “what are you building?” but rather “who is it for?”

[Tom De Bruyne @tomdebruyne]

@thiessenmark Heel sterke analyse!!

[George Mack @george__mack]

10 thoughts on incentives:

1. Don't ask your barber if you need a haircut.

2. "I can fix the $32 trillion US debt problem in 5 minutes. You pass a law that when there’s a deficit of more than 3% of GDP, all sitting members congress are ineligible for re-election” - Warren Buffett

3. 33% of British criminals were dying en route to Australia in the 1700s.

Britain switched from paying sea captains for every passenger who walked on the ship to paying them for every passenger who walked off.

Immediately, the survival rate shot up to 99%.

4. “Never attribute to conspiracy what is more easily explained by incentives and incompetence.” - @naval

5. “If you reward profits alone, it’s the dumbest thing you could do. Employees will quit advertising and start shrinking the business” - Buffett

6. If video games teach us one thing: If you want to motivate humans, frequent rewards are more addicting than one-off rewards.

7. “I think I've been in the top 5% of my age cohort all my life in understanding the power of incentives, and all my life I've underestimated it. And never a year passes but I get some surprise that pushes my limit a little farther." - Munger

8. If the person tells you why their city, relationship, or job is great - take it with a pinch of salt.

If they tell you why it's terrible - take it like a handful of gold.

If someone swims upstream against their identity or incentives, it probably holds some deep truth to it.

9. "Incentives are like magnets. An invisible but powerful pull." - @awilkinson

10. Skinner's Law:

If procrastinating, 2 ways to solve it:

Option 1 - Make the pain of inaction > Pain of action

Option 2 - Make the pleasure of action > Pleasure of inaction

The person with a gun to their head or crack cocaine at the finish line doesn't need motivation.

[Tom De Bruyne @tomdebruyne]

https://t.co/SgGDwDHZFK 😄👌

[Tom De Bruyne @tomdebruyne]

@rorysutherland @RogerLMartin @dijkhoff (zodat je de Rory quote okk niet mist) 😄

[Tom De Bruyne @tomdebruyne]

@Luukros @MarrigtvdValk Over ma dead body

[elroythecat @Elroythecat]

"If you're trying to persuade people to do something or buy something, it seems to me you should use their language, the language they use every day, the language in which they think." – David Ogilvy

[Tom De Bruyne @tomdebruyne]

Astrid gaf vandaag een keynote op het verandermanagement congres over de psychologische krachten tussen huidig en gewenst gedrag, het centrale thema uit haar boek "De Kunst van Gedrag Ontwerpen" https://t.co/otvkhNAghr

[Tom De Bruyne @tomdebruyne]

@ronvrn @wabol @ErikvanEngelen Nee. We hebben sinds dat Klaas en Bas SATA hebben opgestart geen werk meer gedaan bij VVD.

[Tom De Bruyne @tomdebruyne]

The Commission that studied Law Enforcement’s reaction after the Uvalde mass shooting came to the same conclusion as Jeffreys: They tried to save their own lives first. "If you make 16 dollars an hour, there's not much wiggle room to be a fucking hero". https://t.co/ZTw9Rs7phl

[Tom De Bruyne @tomdebruyne]

Sometimes we need comedy to reveal the truth behind bad ideas. In his legendary routine "Gun Control", Jeffreys deconstructs the bonkers belief that the only way to prevent massacars is more guns. (1/2)

[Tom De Bruyne @tomdebruyne]

What a marvelous framing

[Tom De Bruyne @tomdebruyne]

Could anyone help my friend Maurizio: His bag was stolen yesterday in Brussels with all his gear. Since he's blind, he really needs his tools. All help is much apprecieated.

[Maurizio Molinari 🇪🇺 👨‍🦯 ⚪️ ⚫️ @maurimol79]

Ce soir, à Place du Luxembourg, tu as volé un sac a dos noir avec, parmi autres, un tablet Microsoft, un iPad, un iPhone 8, une canne blanche pour aveugles et des cartes de jeux avec des signes en Braille.I’ai besoin de la canne et du tablet. Tu pourrais le ramener? #Bruxelles

[Tom De Bruyne @tomdebruyne]

In 35 tweets een college over de historische wortels van de stikstof crisis.

[Han ten Broeke @HanTenBroeke]

Dit is geen draadje. Dit is een college. Wauw, mijn boerenpet diep af @JoksJanssen.