Martin Vlčko

Data driven technical SEO 📈

[Aleyda Solis 🕊️ @aleyda]

.@screamingfrog API integration with LLMs like ChatGPT is a game changer to take initial SEO action and accelerate whether completely manual or far worse automated output. A great example of this in an International SEO process is the translation of title tags, meta descriptions and H1s directly within the SF UI. Should you use the output directly in your site? Of course not, however, this allows to simplify the process with native translators to who you can already send this output to validate, edit and correct while taking into account the targeted queries in each case. I'll be sharing many more use cases in the next weeks, stay tuned! 👀 and subscribe to the SEOFOMO Newsletter to avoid missing out: https://t.co/Dxleipf8tb

[Chris Long @chris_nectiv]

Super interesting SEO article:

Chrome's Site Engagement Metrics track the sites users browse and calculate an "Engagement Score" for each one:

[Anthony Higman @AnthonyHigman]

Just Spotted! Googles New Fake Links On Websites That Take You To A New Google Search!

JUST Saw This On A Search Engine Roundtable Article. It Highlights The Text And Then A New SERP Pops Up Inside The Page.

This Along With Other Moves Keeps Making Me Think That They Are Doing These Things To Hide Losses In Query Growth.

And Jesus, If Putting Links Back To Search Isnt Enough, You Have To Highlight Them?!?! Get The F Out Of Here! No One Wants This!

Video In Comments.

[Google Search Central @googlesearchc]

We're happy to let you know that Recommendations are now available to everyone! 🎉 (note that you'll see them only if we have a recommendation available for your website)

[Cyrus SEO @CyrusShepard]

Completely impressed! One of the most complete diagrams of Google Search systems, compiled by Prof @mariofischer (via the Google Leak, court docs, etc)

Importantly, these aren't ranking factors—and likely pieces are missing—but helps show how Google puts together a SERP 👏👏👏

[Darren Shaw @DarrenShaw_]

How many Google reviews do you need to rank better?

Research says at least 10 🧐

According to @JoyanneHawkins, there is a boost in local rankings once your Google Business Profile receives 10 reviews (see screenshot).

@mblumenthal hypothesizes that the next boost happens at 100 reviews.

So, how do you put this information to use?

1️⃣ Get 10 reviews.
2️⃣ Continue getting more reviews regularly and never stop! Review velocity and review recency are also ranking factors.

Obviously, if all your competition has 500+ reviews, then just 10 won't cut it, but it's cool/interesting that this 10 reviews boost seems to exist. It's like once you cross 10 then Google is like, "Ok, you're a real business worth putting up in the search results."

You need to keep this in mind as well 👇

Local rankings are impacted by many different factors, so having a lot of reviews doesn't necessarily guarantee a high ranking. You need to make sure the other sections of your Google Business Profile are fully optimized as well.

BUT even without this ranking boost, aiming to get more reviews is always a good thing. Reviews help build trust and drive more conversions.

#localseo #seo

[Patrick Stox @patrickstox]

Now in @ahrefs, if you look at an individual page, you can enable "Content changes" to see when the page content was changed and how the changes impacted traffic.

[Orange Book 🍊📖 @orangebook]

The talent you want is the training you avoid.

The growth you want is the suffering you avoid.

The wealth you want is the uncertainties you avoid.

The health you want is the lifestyle changes you avoid.

The mental clarity you want is the painful writing you avoid.

[SparkToro @sparktoro]

The 2024 Zero-Click Search Study is here.

Highlights:

• 59% of Google searches end without a click.
• Almost 30% of clicks go to a Google-owned property.
• Google is sending less traffic to the open web.

Read more:
https://t.co/omrsg5Uy4i

[Cyrus SEO @CyrusShepard]

We've seen lots of Google leak articles, but this deep dive on ranking *Videos* (YouTube) deserves special attention

"Digging into the Video Content Modules of Google’s API Leak"

👏 Nice work @DemiriE @techseowomen

[Taleb Kabbara @TalebKabbara]

Recovery of a page on a site i'm working on, woohoo:

[Aleyda Solis 🕊️ @aleyda]

If you're going to use your weekend to go through and analyze further the Google Docs leaks, then this site is a must: https://t.co/WONh1NoJe1 by @hodsonated - it doesn't only make them easily searchable, but adds an "AI Overview" of each 👌👀 Soooo good. Check it out.

[Chris Long @chris_nectiv]

Technical SEO Tip: Screaming Frog's "Show Differences" feature visually highlights content that's loaded through JavaScript.

This is a really nice feature that's hidden in Screaming Frog that lets you directly diff compare the HTML version of a page against content that requires JavaScript to load. Without having to guess, you'll be able to be 100% certain that JavaScript is required to load certain elements.

Here's how to use it:

[Aleyda Solis 🕊️ @aleyda]

Browse and filter easily the Google 14K ranking features leaked from Google Search’s Content Warehouse API (made available by @randfish & @iPullRank) in this searchable list configured by @dixon_jones 👀👇

https://t.co/TLLOcyDAJi

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

Google search is one of the most secretive, closely-guarded black boxes in the world. Well, maybe not anymore.

In the last quarter century, no leak of this magnitude or detail has ever been reported from Google’s search division. If you're in #SEO, you should probably see this.

[Chris Long @chris_nectiv]

Screaming Frog announced a new update and it's HUGE.

You can now run custom JavaScript, integrate with OpenAI , analyze N-grams and more!

This is the biggest update to Screaming Frog that I can remember. They've announced several new features that are going to give SEOs a lot more power when using the tool.

Some updates include:

[Brodie Clark @brodieseo]

In need of a free Looker Studio template for SEO to assess your latest ranking changes?

You're in luck. @Aleyda has created a brilliant template for Google Search Console data that features MoM & YoY comparisons across several views.

Grab a copy: https://t.co/ZBOf4Zk5Ae

[Yordan Dimitrov @search_yordan]

#SEOtip

Use
^(who|what|where|when|why|how|should|could|did)

Regular expression (RegEx) in Google Search Console to identify frequently asked question queries that your website appears for on SERP.

[Yordan Dimitrov @search_yordan]

#SEOtip Use (\w*\W){5,} regular expression in Google Search Console to identify long-tail keywords

[Cyrus SEO @CyrusShepard]

Today is officially my last working as a Google Quality Rater

It's been massively educational + informative. Ask me anything