I'm building my company like I'm selling it tomorrow.
I'm not.
We're at $20K+ ARR. Yet, I'm already writing down how everything works.
Every process. Every decision. Why we built it this way. Why we didn't build it that way.
Most founders think documentation is what you do when you're scaling.
It's not.
It's what you do so you don't lose your mind.
And if you're thinking "I don't have time for this"...
There are AI tools that turn a rambling Loom or voice note into a clear SOP in minutes. @FerndeskHQ is one. There are dozens.
When everything lives in your head, you can't take a day off. You can't hand anything off. You can't think clearly because you're holding too much.
Document now, and when you eventually want to hire?
You hand them a playbook on day one. Not spend multiple days explaining.
I want to stay calm while I grow. This is how I'm going to do it.
We just hit $2K MRR for https://t.co/kYXogCCg2g ๐
โ It took 3 months get to $1K
โ It took 2.5 months get to $2K
The #1 thing helping us grow: making sure last week's work snowballs into this week. We're trying SUPER hard to conserve momentum.
Every single week, we:
- build a core feature our ICP needs
- record videos, create content around it, use it in customer conversations
- launch on our newsletter, socials, forums, communities
Then repeat.
We're putting in the reps daily to grow the business, no matter how small they may be. That work is starting to compound... big time.
The product is becoming magical and people are upgrading long before their trials expire.
And Ferndesk is quickly becoming the best documentation platform for busy founders who don't have time for docs.
We're just getting started ๐ช
Sometimes when I'm bored I let the guru ads on YouTube play all the way through.
Yesterday I got one from a guy who claimed to be making bank by using AI to write erotic novels and selling them on Kindle.
I watched it for a bit then closed it hoping to get retargeted. And sure enough I did.
Every time I opened YouTube I'd get a new, different video from him.
His funnel was based entirely on retargeting video viewers on the platform. No need to click through to his landing page.
And the videos were pretty good. Scarcity, urgency, exclusivity, a ton of social proofโฆ
By the end I was almost about to buy whatever he was selling ๐
It's a shame that these people spend their time doing shady stuff because some of them are actually pretty good at marketing.
If I had to learn to code again:
1. Find an app I use daily
2. Recreate the simplest version of it
3. Use NextJS
4. Ask ChatGPT everything I donโt know
5. Stop when UX is good enough to share with friends
A habit tracker is an excellent way to practice