@aripap Doesn’t TV manufactures already do this (ACR) for incremental campaign execution? Also, I thought Alphonso and Samba were founded on this use case. I agree it’s not a great experience for consumer
@alextcone@bd2k@kfranasz@burk504 Even with advertiser paying for service this should have lead to a publisher conversation with effective verification product.
@slayser8 What does it say about all those IVT detection vendors? Someone should have picked up this bug. Oh yes they were all busy pitching their CTV offerings to the industry
@johncutlefish I prefer option B. Three reasons: 1. individual ownership 2. Nothing is lost in translation 3. No redundant meetings. I am a product guy.