Brendan Wilde

Founder Synapse Search. My passion is finding the 'sweetspot' where #content, #search #SEO and #social intersect. #webtrends

[Brendan Wilde @BrendanJWilde]

Brilliant presentation. Love a testing approach to SEO! #Mozcon

[Rob Ousbey @RobOusbey]

Hey #mozcon! I promised I'd share my slides with you before the end of the day.
This is my take on the way Google has changed, and how our approach to SEO needs to evolve.
Looking forward to hearing about all your SEO split-testing success stories!👨‍🔬🧪

https://t.co/iHQBZivtlq

[Ruth Burr Reedy @ruthburr]

User expectations are growing - 62% of millennials would like to search by image, and 58% would make a purchase @joelleirvine #Mozcon

[Brendan Wilde @BrendanJWilde]

@TheShitSEO hmmm.. local SEO is for those who want to have a measurable impact on their client's business. Just saying ;-)

[Cyrus SEO @CyrusShepard]

This #mozcon deck from @randfish is likely the most important document you'll see on the changing state of Google + SEO in 2019:

• Organic clicks = 41%
• Google Ads CTR Rises to 4.14%
• Zero-click searches exceed 50% for 1st time

"Web Search in 2019" -https://t.co/i2rBw7uCqA

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

https://t.co/j0GNTYba9X my slides from today's #mozcon cover the modern search landscape with loads of new data from @jumpshotinc... Including June's CTR data (spoiler, zero-click searches crossed 50% for the first time)

[Brendan Wilde @BrendanJWilde]

Stoked to be at 2019 #MozCon

[Alycia @artdecotech]

Love that first #MozCon morning feeling.

Playlist is always on point.

[Brendan Wilde @BrendanJWilde]

@MattAudiophile @semrush A bunch of my projects as well. Not good. Bad timing. End of month reports due now. @semrush please help URGENTLY

[Brendan Wilde @BrendanJWilde]

@MattAudiophile The two are not intimately linked?

[Glenn Gabe @glenngabe]

In-depth post from @brianleejackson -> How to A/B Test with Google Optimize in WordPress for Free.

Brian walks you through the technical setup and then a sample experiment: https://t.co/9xgCqtYCGU

[Brendan Wilde @BrendanJWilde]

@RebekahWriter That’s a great question. If a whim or personal opinion then the referee was absolutely out of order.

[Brendan Wilde @BrendanJWilde]

@RebekahWriter He should have known the rules of his sport. My team mate did - and made his call. If there was no rule and it was the whim of a referee - then I sympathise.

[Brendan Wilde @BrendanJWilde]

@RebekahWriter Ahhh rubbish. We are breeding a generation of self indulgent brats only thinking about themselves and there ‘rights’. There are rules to be followed. My team mate had to cut his hair to compete at the commonwealth games.

[Glenn Gabe @glenngabe]

New post from @googlewmc (via @johnmu actually):
Mobile-First indexing, structured data, images, and your site.

"We now use mobile-first indexing for over half of the pages shown in search results globally" https://t.co/pxgLBVHa8l

[Brendan Wilde @BrendanJWilde]

@HeatherPhysioc I heard someone is it in a sentence yesterday. I’m sure they were on the same gig ;-)

[Alfred Lua @alfred_lua]

I'm trying to shift my mindset from:

"I write blog posts, do SEO, X, Y, and Z for Buffer." (Input-focused)

to

"I grow Buffer's traffic through content marketing, SEO, X, Y, and Z." (Output-focused)

Small but important shift, I believe.

[farbood @farbood]

Hire people who can figure things out, not people who know everything.

Hire people who can work alone and with others.

Hire people for where they are going, not where they are.

That means hiring for the ability and desire to grow and learn and improve.

This is compounding.

[Bill Slawski ⚓ 🇺🇦 @bill_slawski]

@CyrusShepard @Optimisey Here is an article that talks about bias in search engines: Shaping the Web: Why the Politics of Search Engines Matters
https://t.co/itj3q2HIuV

[Cyrus SEO @CyrusShepard]

Expert knowledge bomb deck from @aleyda: Optimizing for Voice Search 2018 https://t.co/YbKrdEeREu

[Cyrus SEO @CyrusShepard]

If you even THINK about publishing another "Expert Roundup" post, read this first:

Stop The Lazy Round Ups: Here’s What A Great Expert Roundup Needs

https://t.co/lL5n5DcPeg by @TheCoolestCool

[You Had One Job @YouHadOneJ0B]

Who’s peeling onions? 😭