Emma Law

Learning Disability Physiotherapist & #LDPhysio team lead in Bucks. Living with #MECFS

[Emma Law @EmmaLLaw_]

Proud 🥰

[Ryan Law @thinking_slow]

Personal news: I resigned as CMO at @AnimalzCo.

I joined Animalz five years ago as a content writer. I became a team lead, director, VP, and finally CMO, growing my career as I helped the company grow.

I'm proud of the part I played:

• Generated ~2 million pageviews for Animalz (without a keyword in sight)

• Set back-to-back records where it mattered: traffic, SQLs, revenue

• Helped companies from pre-seed to post-IPO build world-class content operations

• Prototyped our generative AI workflow (with help from friends like @tymagnin, @angeladoesmktg and @may_habib)

• Ran webinars and workshops with companies like @a16z, @Get_Writer, @Drift, @clearscope, @wynter_com, @brightonseo

And most of all:

• Helped shape an entire industry, using our privileged macro-view of content marketing to uncover new trends and solve hard problems.

When @devinemily took over as CEO, her mission for Animalz was crystal clear: help make the internet a more helpful place.

I see the growing sophistication of content marketing in B2B SaaS, and I think—in some small way—we managed it. We learned, we shared, and we helped others learn.

And today, the standard for content marketing is far, far higher than it used to be. Any company that relies on content as a growth channel has a mountain to climb. What worked yesterday won't work tomorrow:

• Growing competition is throttling the returns from SEO

• In-house influencers are replacing trusted company brands

• Platform-native content is superseding the company blog

• Video and audio content deserve equal billing with written content

• Opinion and personal experience are replacing utilitarian, wiki-style content

And biggest of all:

• Generative AI is transforming what it means to create content on the internet

I'm taking some time to hang out with my little dudes and wrap up my next course (“How to Edit”). In the meantime, I would love to chat with anyone building for this new world.

If your company is looking to build a best-in-class content operation—let's talk.

Drop me an email: [email protected]

[Emma Law @EmmaLLaw_]

😍

[Ryan Law @thinking_slow]

baby on board

[Chartered Society of Physiotherapy (CSP) @thecsp]

NHS physiotherapy staff in England are taking part in strike action over pay for the first time in our history.

Physiotherapy staff have been left with no choice but to strike.

Show your support using #CSP4FairPay.

[Emma Law @EmmaLLaw_]

This was such a magical moment 🥰 and despite being extremely competitive I am totally ok with having more competition for first star from now on 🥺😍✨

[Ryan Law @thinking_slow]

my wife and i have played a silly game called "first star" for over a decade

you see a star, you say "first star", you win, game resets each day

tonight my little boy, not yet two, points to the night sky and quietly whispers... "first star"

and my heart just melted

[Alys Howells (née Evered) @AlysEvered]

We have a great opportunity for band 5 learning disability physiotherapist working for a really amazing trust. You can apply on the NHS jobs website 😀
@HPFTCareers @HPFT_NHS @UniofHerts @acppldSE @ACPPLD @CSPLondon @southbanklondon @htwyfordPT

[Iona Sinclair SLT @SltIona]

A fantastic opportunity to join a wonderful team! We're looking for an Assistant Therapy Practitioner to cover dysphagia and dietetics - https://t.co/aK2bY0HLrY

[Emma Law @EmmaLLaw_]

@abenschmidt @thinking_slow My word 😂 I should have married this guy 🤣

[Emma Law @EmmaLLaw_]

@SLTeapot @SoVeryBritish Fantastic Mr Biscuit 😂👌

[Tulip Siddiq @TulipSiddiq]

It's been 6 long years - and I can't believe I can FINALLY share this photo.

Nazanin is now in the air flying away from 6 years of hell in Iran.

My heart goes out to Gabriella and Richard, as her long journey back home to them gets closer by the minute.

#NazaninIsFree ❤️

[Emma Law @EmmaLLaw_]

Proud wife moment 🥺🥰😍

[Ryan Law @thinking_slow]

the best feedback any unknown, self-published author could hope to get :')

[Stacey Rees RN(LD) @StaceyReesRNLD]

** LEARNING DISABILITY NURSES NEEDED **. Please see below for details of research being undertaken at @USWCareSciences. If you are interested in taking part, or require any further information, please contact me via email: [email protected].
Thank you in anticipation.

[Emma Law @EmmaLLaw_]

@thinking_slow So proud of you 😚

[Rebecca Front @RebeccaFront]

Dear @BorisJohnson and Co, this is what’s meant by ‘leading by example’.

[Emma Law @EmmaLLaw_]

Going to miss our wrap naps when I go back to work 🥰😴 #BabyWearing #BabyWrap

[Ryan Law @thinking_slow]

12/ if this thread has piqued your interest, check out my first book:

https://t.co/Fca9l9sVFx

it's a short read. check it out. let me know what you think ☺️

[Emma Law @EmmaLLaw_]

@MandaLeonJoyce 🤦‍♀️ that maths doesnt add up does it 😅 he may be the size of a 2 year old but he is still only just turned 1 😂

[Emma Law @EmmaLLaw_]

@MandaLeonJoyce Had my first 💉 when my baby was 8 weeks old, boosted in October and still feeding my 2 year old!! Actually found my breastfeeding tops excellent for popping my arm out, tucked it out through the boob hole to be jabbed 😂 #BreastfeedingAndBoosted

[Emma Law @EmmaLLaw_]

@RacheP2410 @WaddesdonManor We had a lovely time there last week!

[Emma Law @EmmaLLaw_]

@SarahPrichardOT Ooo yeah I think it would be Lewis suitable! It's only available as an ebook for now. Have you got an e-reader?

[Emma Law @EmmaLLaw_]

I'm half way through already and loving it. So proud of my husband for publishing his second book!! 💗📖

[Ryan Law @thinking_slow]

1/ I just hit "publish" on my second book.

it's a dark fantasy-inspired story set centuries after floodwaters have swept much of civilisation from the earth:

https://t.co/kg2lX2mR59

because here's something you may not know about me: I'm obsessed with the end of the world