Time flies when you're having fun. Women of Email is six years old today! Since our founding on June 3, 2016, by @jencapstraw, @emailsnarketing, @wise_laura and @aprildmullen we've grown to nearly 8,000 members on six continents...๐งต
โAccording to this post by emma, a โgoodโ click-to-open rate is 10-15%. While there are benchmarks for all metrics, I recommend you benchmark against yourself first and use industry benchmarks as a reference point only.โ - @FemailMarketing
https://t.co/0varWUudUW
Email experts @FemailMarketing and @TPitkar discuss the benefits of using CTOR to gauge your email engagement over CTR. This powerful metric can guide everything from your subscriber segmentation to your email content strategy.
https://t.co/QtjOT5VzQx