HeidiCohen - Top Global Marketer

Marketer's Marketer. 20+ years B2B, B2C. NFP & media experience. Professor, Speaker, Blogger. #digitalmarketing #marketing👍

[HeidiCohen - Top Global Marketer @heidicohen]

Please subscribe to the weekly Actionable Marketing Guide Newsletter (aka: AMG Newsletter) for the latest marketing insights & tips from a New York City perspective.

https://t.co/Mm4k9bApXF

#Marketing
#DigitalMarketing
#Voice
#ContentMarketing
#socialmedia

[HeidiCohen - Top Global Marketer @heidicohen]

Have you already reserved social media handles for your kids?

Do you feel FOMO?
https://t.co/ryxFCiOdPf

#socialmedia

[HeidiCohen - Top Global Marketer @heidicohen]

Here's a fun way for techies to enjoy Easter:
https://t.co/PpwgskbdW5

#technology
#marketing
#customerservice

[HeidiCohen - Top Global Marketer @heidicohen]

@rafat @rafat I remember meeting you at a Marketing Sherpa conference I was covering for ClickZ and you were reporting for Paid Content.

[HeidiCohen - Top Global Marketer @heidicohen]

@briansolis @ServiceNow @LifeAtNow @ServiceNowAsia @ServiceNowUKI @ServiceNowANZ Congrats @briansolis!

Improving customer experience is key to winning the customer journey.

#newjob
#CX

[HeidiCohen - Top Global Marketer @heidicohen]

@CyrusShepard Happy Birthday! You don't look a day older!

[HeidiCohen - Top Global Marketer @heidicohen]

What do you think of this timeline for Digital Identity?

What would you add to it and what would you delete from it?

#ArtificialIntelligence
#AI
#Marketing
#MARKETINGAI
#TechVision

[HeidiCohen - Top Global Marketer @heidicohen]

@dr_pete When I worked at a major bank, we had to change our passwords every month. If they were too difficult to remember, employees put post-its on their computers.

[HeidiCohen - Top Global Marketer @heidicohen]

@austinkleon Great way to get into the topic!

[HeidiCohen - Top Global Marketer @heidicohen]

@AmberCadabra Sending you digital hugs during this difficult period.

[HeidiCohen - Top Global Marketer @heidicohen]

Want to improve your content marketing?

Become a student of Epic Content Marketing, Second Edition and dig in to be a winner

Get your copy:
https://t.co/vifZo6vjd4

Congrats @JoePulizzi & @brianwpiper on the book's launch!

Happy marketing,
Heid Cohen
#contentmarketing

[HeidiCohen - Top Global Marketer @heidicohen]

I love this Rockepella adoption of an old Folgers (coffee) ad.

It shows how your audience can re-envision and transform your content marketing including your old television advertising.

https://t.co/awDBoGISYG

#Advertising
#Marketing
#contentmarketing
#cmworld

[HeidiCohen - Top Global Marketer @heidicohen]

@dennisyu @dennisyu

I agree with you.

Your audience want see real people the way they actually are. They don't like an over-edit version of you.

Why?
Because that's not reality!
#VideoMarketing
#marketing
#contentmarketing

[HeidiCohen - Top Global Marketer @heidicohen]

@timsoulo @Cledara Congrats to @ahrefs (BTW--I like the tile wall!

[HeidiCohen - Top Global Marketer @heidicohen]

@dennisyu AMEN!

[HeidiCohen - Top Global Marketer @heidicohen]

Have trouble increasing your influence?

Do you understand the Art of Persuasion?
"It's a matter of understanding who to talk to & , just as importantly, in what order.”

To succeed follow, these 5 Steps via @ginidietrich
#marketing
#PR
#communications
https://t.co/poaLtnOFih

[HeidiCohen - Top Global Marketer @heidicohen]

Do you make this mistake that @PRisUs is highlighting?

If so, let's fix it!

#marketing
#eventplanning

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

Please, please, PLEASE - put the date/time of your event front & center.

It's the FIRST thing potential attendees want to know.

Just got an email about an event that didn't include the date/time anywhere. Don't make me click to find that info.

[HeidiCohen - Top Global Marketer @heidicohen]

@audioalchemist_ @Sxmmediagroup Sorry I'll miss it!

Are they sharing the recordings?

[HeidiCohen - Top Global Marketer @heidicohen]

@GoldieChan You go girl! #YouRock!

[HeidiCohen - Top Global Marketer @heidicohen]

@tessawegert Best answer based on advice from my accounting professor: "It depends."

The reality is that most authors don't make enough money to live on. They need another job to cover their expenses.

#author
#writingadvice

[HeidiCohen - Top Global Marketer @heidicohen]

@ScottMonty Thank you!