Most people underestimate how large the market for in-person connection will become.
We started with a pop-up sauna garden experience to build with community and learn what people wanted.
The response exceeded expectations.
Now we’re building Alchemy Springs...a new model blending wellness, hospitality, and community.
So cool to see posts like this sharing the vision and excitement. It's great to feel the demand for this in SF. Thank you @AustinKlar
AI agents are about to run our emails, calendars, and companies.
But who is running our health?
Next week we’re hosting a small event on the future of health, wearables, AI agents, and why IRL community matters more than ever.
Super hyped for this panel discussion with @JMstein Stein (@AlchemySprings), @ArnaudAuger Auger 🇺🇸🇫🇷 (@Cathayinnov Innovation) & @paulschneider_ (@fortwearable) !
DM for the link :)
A mentor once told me this: Life will test you with the same challenge until you learn the lesson. The same fight in every relationship. The same burnout in every job. The same regret in every missed chance. Until you do the inner work, the outer world won’t change.
We have a couple spots left tonight’s gathering at @AlchemySprings in the center of San Francisco
It is a truly magical place
Starts at 7pm
Pop me a DM
Many situations in life are similar to going on a hike: the view changes once you start walking.
You don't need all the answers right now. New paths will reveal themselves if you have the courage to get started.
In 2016, I quit my job and told people that I wanted to dedicate the next chapter of my life to bathhouses.
I didn’t know how that would work.
I didn’t know where it would lead.
I just had a deep, intuitive belief that communal bathing was inevitable, and that modern society in the US desperately needed it as an antidote to the digital age that brought on loneliness, stress, and disconnection.
As Steve Jobs famously said: you can’t connect the dots looking forward; you can only connect them looking backward.
Over the years, the path was anything but linear.
I worked on bathhouse projects that didn’t make it.
I stepped away from others before they launched.
I went back to work at @Summit.
Later, I joined @PeterDiamandis and @Abundance360.
And eventually, I found myself trying again, this time with more patience, clarity, and humility.
What did remain constant throughout all of it was one of my favorite things in the world: visiting bathhouses, learning from the people building them, and connecting the innovators who believed in this work long before it was trendy.
Along the way, I met my business partner, @annenickel -someone who grounds my ideas and helps turn vision into reality. At some point, she did something deceptively simple but powerful: she put many of the bathhouse founders and operators we’d met into a WhatsApp group.
That group became a living organism.
A place to share lessons, failures, ideas, and encouragement.
A quiet but growing Social Bathing Movement.
Through a web of relationships, I helped Will Mayo fundraise for his company, which led to an introduction to Robbie Hammond. That connection ultimately opened the door to working with @ThermeGroup and together, helping bring the Culture of Bathing community into a more intentional gathering.
This year marked our second Culture of Bathing convening.
Seeing THERME GROUP take it to the next level, launching a Sauna Village in my hometown of New York, was deeply special. Getting to speak about community-building in saunas, and to represent @AlchemySprings, even more so. And sitting in the heat with some of the most thoughtful sauna founders and bathing innovators on the planet? That felt like the dream made real.
Yes, it’s a little unconventional to sauna with current or future “competitors.”
But to me, that’s the evolution.
Proof that we can build something bigger than ourselves, together.
Watching the bathhouse movement come to life in the U.S. has been nothing short of priceless. I genuinely believe this is just the beginning. That sauna and social bathing can become as culturally embedded as yoga-helping heal people, one moment and one nervous system at a time.
SF friends - does anyone have a connection to @chrislarsensf?
We’re building something special at @AlchemySprings in the Tendernob focused on healing, community, and downtown revival. Feels deeply aligned with the work he cares about. Would love an intro if so 🙏🏽
Revitalizing downtown is a core part of reclaiming San Francisco’s identity on the global stage. We’re proud to join partners backing @SF_DDC to accelerate clean-and-safe improvements, activate public spaces, and support small businesses. SF is back!
Joe Rogan: "If you do the sauna 4x per week for 20 minutes at 175 degrees it’s a 40% decrease in all cause mortality… It’s great for reduction in inflammation & increase in red blood cells."
I’m increasingly convinced that the willingness to change your mind is the ultimate sign of intelligence. The most impressive people I know change their minds often in response to new information. It’s like a software update. The goal isn't to be right. It's to find the truth.