One of my favorite things about working at @Summit was our unofficial motto: “If it’s not fun, it doesn’t count.”
And we took that pretty seriously.
We were constantly coming up with increasingly ridiculous ways to recruit interesting speakers.
One of my favorites @nathanfielder.
@nathanfielder was notoriously difficult to reach, and a conventional invitation to speak at a conference probably wasn't going to get his attention...
The plan: Create a fake email address, invent a mysterious secret society, and convince Nathan that he'd been personally selected to join an exclusive organization whose existence he had never heard of.
The hope was that his curiosity about the secret society would eventually lead him to accept an invitation to Summit.
It was an elaborate plan built entirely around the assumption that a man who makes a living creating elaborate plans would be intrigued by someone else's elaborate plan.
And @nathanfielder, in case you were ever curious… now you know who it was . :)
People, in general, are pain avoidant. Every app = another decision, another clunky UI. And people are waking up to the slop..less doomscrolling, more curated feeds delivered by agents. Texting is just where people already live. Agents will make daily life easier for much of the population, not just early adopters.
Building physical businesses is insane. This started as a 100 y/o building, some wet concrete, half-built walls, and a pretty ambitious idea. Now it’s becoming the full vision for @AlchemySprings. Patience, capital, iteration, belief, and a lot of amazing people. Almost there.