Mark Smith

Distinguished Chief AI Fellow, AI is Software

[Mark Smith @MarkSmithAISW]

Enjoy my Week of June 8th Software & AI analysis announcements and events from Anthropic, @Apple (AAPL), @Datadog (DDOG), @Kinaxis (KXS), @NiCE (NICE), @OpenAI, @Pega (PEGA), @PTC (PTC), and @Zscaler (ZS) https://t.co/EFqTCRygXu

[Mark Smith @MarkSmithAISW]

🚨 ISG Buyers Guides™: Learning & Development 🚨

New research across LCP, LMS & broader L&D. 🔎 LMS in 2025 = structured learning + AI-driven personalization + skills intelligence.

We evaluated providers on learner, skills, AI, analytics, compliances, content, talent and investment including: @Oracle @CornerstoneInc @schoox @SAP @docebo @Dayforce @Workday

🏆 32 providers assessed overall, 25 in LMS.
Learning is no longer course delivery it’s AI-enabled workforce transformation. Follow me for more software insights. Read: https://t.co/bqUzlQ8HzF
#LMS #HRTech #AI #Software

[Mark Smith @MarkSmithAISW]

AI isn’t “eating SaaS.”

The narrative that AI replaces the enterprise fabric of SaaS ignores the fundamentals. Pricing and value models are evolving, yes—but AI expands software, it doesn’t erase it. As Chief AI & Software Analyst at ISG, here’s a grounded perspective. Read below and tell me what you think. https://t.co/oCtydu9T8I

[Mark Smith @MarkSmithAISW]

🚀 2025 at ISG: Software Research at Scale

28 studies | 113 reports | 144 software categories in quadrants | ~1,000 vendors evaluated. Free executive summaries, rankings & quadrants & no paywall.
Launched unified portfolio research, AI frameworks & expanded vertical coverage. https://t.co/9CtOlSpqAd
📈 Traffic doubled. Reach hit 1M+ impressions.
2026: 115+ ISG Buyers Guides across more than 200+ categories. Onward.

[Mark Smith @MarkSmithAISW]

Here’s a concise, high-impact X version:

🚨 ISG ALERT: Sovereign Cloud Platforms Buyers Guides™ New ISG research on 16 providers defines sovereign cloud in 2025; jurisdictional compliance, data sovereignty, security, AI integration & multi-cloud control.
🏆 @awscloud , @googlecloud, @Microsoft, @Oracle, @SAP , @OVHcloud, & more.
Read the Executive Summary: https://t.co/2tjMCMIErh
Follow me for more software insights.

[Mark Smith @MarkSmithAISW]

Here’s a tight, X-ready post:

🚨 ISG ALERT: Revenue Planning Buyers Guides™
New ISG research on 16 providers shows revenue planning evolving beyond sales forecasting—uniting finance, ops & sales with AI-driven forecasting, quota & territory modeling, and performance analysis.
🏆 Vendors incl. @anaplan , @Oracle , @SAP , @Workday , @OneStream_Soft & more. Read: https://t.co/Ix7er5ALcR
Follow me for more software insights.

[Mark Smith @MarkSmithAISW]

🚨 ISG ALERT: Sales Performance Management Buyers Guides™ - New ISG research on 12 providers shows how SPM aligns quotas, territories & incentives to drive revenue results. Covers planning, forecasting, execution, insights & AI. 🏆 Vendors incl. @anaplan , @Oracle , @salesforce, @SAP, @Workday, @Xactly & more. https://t.co/xSNcgIRMXN
Follow me for more software insights.

[Mark Smith @MarkSmithAISW]

🚨 ISG ALERT: Financial Planning Buyers Guides™
New ISG research on 17 software providers rated for modern financial planning. Read and see how @OneStream_Soft @anaplan @Oracle @BoardSoftware @SAP rate https://t.co/FK3C4WqGWE
Follow me for more software insights.

[Mark Smith @MarkSmithAISW]

:🚨 ISG ALERT: Healthcare Analytics Buyers Guides™
New ISG research on 20 providers like @oracle & @InterSystems shows how analytics & AI transform patient, payer & provider data improving outcomes, operations & costs. Covers patient, workforce & payer analytics, integration, predictive insights & healthcare AI. https://t.co/kCZquwgbwT
Follow me for more insights on the software industry.

[Mark Smith @MarkSmithAISW]

🚨 ISG ALERT: ERP Financials Buyers Guides™
New ISG research on 22 ERP providers that unify accounting, reporting & operations, real-time finance, compliance, intercompany, O2C, P2P & AI.
🏆 Leaders are @Oracle, @sap, @workday @sageuk & more. https://t.co/8pMmAHndWw
Follow me for more software insights.

[Mark Smith @MarkSmithAISW]

🚨 ISG ALERT: AI Analytics – Emerging Providers Buyers Guides™ New ISG research shows GenAI, ML & agentic AI making analytics easier conversational insights, smart data prep & automated decisions across predictive, descriptive & prescriptive analytics.
🏆 12 providers: Cube, Hex, @Idera_Software @KyvosInsights, & more. Read: https://t.co/nYVigY3bW2
Follow me for more software insights and repost!

[Mark Smith @MarkSmithAISW]

🚨 ISG ALERT: Oil & Gas Software Buyers Guides™
New ISG research defines the oil & gas software ecosystem powering safe, reliable operations—Digital Twin, EAM/APM, Field Service, Predictive Maintenance, AI & platform automation. 🏆 Leaders: @GEVernova , @IBM , @ifs , @Oracle , @PTC , @SAP .
Discover Exemplary vendors & Executive Summary: https://t.co/W5b6muoFrk Follow me for more software insights.

[Mark Smith @MarkSmithAISW]

🚨 ISG ALERT: Global Payroll Buyers Guides™
New ISG research shows payroll shifting from transactions to a strategic HCM platform—handling multi-country compliance, AI, real-time visibility, delivery & employee financial flexibility. Covers 14 providers & Leaders: @ADP @Oracle @UKGInc @SAP Read more: https://t.co/xMUByrkDOC
Follow me for more insights on the software industry.

[Mark Smith @MarkSmithAISW]

🚨 ISG ALERT: Manufacturing ERP Buyers Guides™
New research highlights software providers and products in ERP unify finance, supply chain & manufacturing delivering real-time insight into production, planning, inventory, quality & multi-site operations. https://t.co/1vuHpcxCMU
Follow me for more insights on the software industry.

[Mark Smith @MarkSmithAISW]

🚨 ISG ALERT: Data Orchestration Buyers Guides™
New ratings research on 26 providers shows how data orchestration replaces batch processes with automated, real-time workflows across clouds & systems. https://t.co/vmsjG39aEk
Follow me for more insights on the software industry.

[Mark Smith @MarkSmithAISW]

🚨 ISG ALERT: AI Analytics Software Buyers Guides™
New research defines the AI analytics ecosystem: GenAI, agentic AI & ML powering predictive, descriptive & prescriptive analytics, conversational insights, smart data prep & automated decisions. 🏆 Exemplary Leaders are: @oracle @Domotalk @salesforce @IBM @databricks Read: https://t.co/aEbdNjagK2
Follow me for more insights on the software industry.

[Mark Smith @MarkSmithAISW]

🚨 ISG ALERT: Sustainability Software Buyers Guides™
New research guides sustainability software ecosystem: data collection, Scope 3, supply chain, analytics, reporting & AI for compliant environmental disclosure. 🏆 Rated Exemplary: @bmrk_gensuite, @diligentHQ, Position Green,@Oracle, @Salesforce, @SAP, @ServiceNow & @Workiva .
Read: https://t.co/8k6KOraNTM
Follow me for more insights on the software industry.

[Mark Smith @MarkSmithAISW]

🚨 ISG ALERT: Oil & Gas Software Buyers Guides™
New research defines the oil & gas software ecosystem: Digital Twin, EAM/APM, Field Service, Predictive Maintenance. 🏆 Leaders: @GEVernova, @ifs, @Oracle with @IBM, @PTC , @SAP . Read: https://t.co/W5b6muoFrk Follow Me for more insights on the software industry.