Maud Leuenberger

Senior Content Manager | Ex-Shopify | #Ecommerce #B2B #Marketing #Content | About me:

[SearchEngineJournal® @sejournal]

Google Launches October 2023 Core Algorithm Update. Google releases new core search algorithm update, expected to roll out over next few weeks. via @MattGSouthern: https://t.co/J0TRYV3fyS

#seonews #Google #SEO

[Ecommerce News Europe @EcommercenewsEU]

In the FT 1000-ranking of fastest-growing European companies, 95 are ecommerce businesses. The vast majority is from Germany, such as @wldoho and KoRo. Italy (24) and France (12) are also well-represented.
#ft1000 #europe #germany #ecommerce https://t.co/SiCFoI8qh5

[Practical Ecommerce @PracticalEcomm]

1 billion consumers are on TikTok every month! "8 TikTok Content Ideas for Merchants" https://t.co/pvSRGRi01B #ecommerce #tiktok

[Ecommerce Europe @Ecommerce_EU]

Latest insights on e-commerce in #France published by our French national association - @FevadActu: in 2022 French consumers spent almost €147 billion online.

Read more 👉 https://t.co/f3C8FuG2ji

#ecommerce

[Semrush @semrush]

To build a great brand, you’ve got to create a compelling brand identity. Here's how to do it in 5 steps:

-Define your business
-Know your market
-Design your logo, colors, and aesthetic
-Gather feedback and adjust
-Incorporate branding into your assets

https://t.co/bofLub2VKo.

[Lidia Infante is on BlueSky @LidiaInfanteM]

I officially don't know how to relax, so instead of enjoying the holidays I've updated my post on the best newsletters for SEOs.
We now have 30 newsletters that will make you better at your job, with 5 cool new additions 🧵⬇️
https://t.co/RuU42oKPsu

[Kerry 💾 @KCdeSantiago]

Hi copywriter, how many times have you Googled "what's another word for..." today?

[Camille | HR tech content + brand journalism @camieee]

I had a call last week with a prospect, who asked: "What do you need to do your best work?"

Only 2 prospects have asked me this ever, but I ALWAYS think it's the most impactful, thoughtful question.

I wish more asked it.

[Ahrefs @ahrefs]

11 marketing channels to try (+ pros and cons of each) 💡

Can't decide which marketing channels to focus on? It depends on where your target market spends most of their time—and the best ways to reach them directly.

Let's go back to the basics and dig deeper 👀

[Maud Leuenberger @MissBrightSound]

@lizziedavey It’s better than nothing 😉

[Rachael Pilcher | Copywriter @MightyFineCopy_]

It’s all true 😖😄

[Think with Google @ThinkwithGoogle]

Interest in shopping in-store has nearly tripled since the beginning of the year. Holiday meal planning is also trending. Find out what other interests are piquing people’s interest recently. https://t.co/ixwh3i9Ooy

[Tracey Wallace @TraceWall]

Whew! Finally coming up for some air after reviewing and analyzing Klaviyo's BFCM numbers this year and our report is READY.

Some cool numbers from us:

[Gwen Aussem @gwenaussem]

Do your laptop a favour tonight: SHUT IT DOWN instead of putting it to sleep.
Let it fully rest. And then let yourself do the same :)

[Alibaba Group @AlibabaGroup]

Alibaba Group concluded its 14th 11.11 Global Shopping Festival today, delivering results in line with last year's GMV performance despite macro challenges and Covid-related impact. Read more on Alizila.

#Double11ShoppingFestival

[Semrush @semrush]

MOFU content is usually measured by the conversion rates and the number of leads.
In this stage, the top five commonly used content types include:

•“How-to” guides
•Product overviews
•Case studies
•Landing pages
•Webinars

Learn more: https://t.co/Mqe5fw1yIU.

[Ecommerce News Europe @EcommercenewsEU]

Online fashion giant @Zalando has exceeded 50 million active customers for the first time. Its active customer base grew with 8 percent when compared to a year ago. #ecommerce #marketplaces #germany
https://t.co/Zoqn5QeiXC

[Ashley R. Cummings @ashleyrcummings]

Don’t write how you talk.

Write how people read.

How?
-Pique interest in the intro
-Structure your article so it’s easy on the eyes
-Simple language
-Keep paragraphs short
-Vary your sentences
-Use robust examples--written & visual--that explain your ideas
-Make it scannable

[Fast Company @FastCompany]

Looking for Twitter alternatives? Here’s how to use Mastodon https://t.co/MdpwQ63Sts

[Bloomberg UK @BloombergUK]

Online furniture retailer Made. com temporarily suspends new customer orders after warning yesterday that it was close to collapse

City Latest: https://t.co/W5SYLDVDOj