Rory Sadler

Co-Founder & CEO of @sendtrumpet 🎺 | Helping 3k+ companies close more deals, quicker with microsites

[UNBOUND @unboundevent]

Meet the finalists of the Million Dollar Pitch Competition! Who are you rooting for? Let us know in the comments:

@emilyasteele @hummingbirdshq
@SadlerRory @sendtrumpet
@AlonaMysko @fuelfinance_
@wukaling @upsolveAI
@marissahugg @SpontivlyData
@pranavpiyush @paramark_hq

[Shift AI @Shift_AI_Events]

New(s) in SaaS 📬📯: B2B sales software platform trumpet announce the close of their $6.35m Seed Round led by @AlbionVC with further participation from @lightbird_vc, Triple Point, @AnamcaraCap and CoBuild.

Founded in 2021 by @SadlerRory (CEO), Nick Telson-Sillett(@pitchdeckpod) (CMO), and Andrew Webster (CPO), Trumpet enables revenue teams to centralise the entire buying journey, from pitch to renewal, into one shared workspace.

#SaaS #funding #SeedRound #B2B #revenueteams #buyerjourney

[Annelie Ajami @annelieajami]

Super excited to announce that our portfolio company trumpet 🎺raised a $6.35m seed round led by @AlbionVC with participation of our friends at @lightbird_vc and @TriplePointVC🔥

These guys making noise as always 🎺🔉@SadlerRory @pitchdeckpod @andrewwebster11

@AnamcaraCap

[Rory Sadler @SadlerRory]

Paul Graham, the Co-founder of Y Combinator suggests frequently releasing new features can predict startup success.

We finished 2023 with a total of 460 new features shipped.

Yep. 460.

How did we do it?

First, by obsessing over our customer's feedback and experience

＋ Creating Slack connect channels with our customers
＋ Using Sleekplan for easy feature request submissions
＋ Using that feedback to prioritise the product roadmap
＋ Offering regular calls with our team to share feedback
＋ Hosting weekly webinars for training and support
＋ Sending regular product release emails to our users
＋ Ensuring all Intercom queries are answered ASAP
＋ Any bugs or quick-wins are shipped ASAP

Most importantly though, we share all feedback with the team - good and bad, big and small

But to action all of this feedback and ship that many features we'd need a huge development team right?

Wrong 😉

We're proud to have an incredible product and development team that has built an industry-leading product in less than two years that's continuing to deliver meaningful and significant value for all of our customers

Finally, we're always sticking to our values 🎺

> Customer obsessed
> Feedback focussed
> Being brilliantly bold
> Data-driven decisions
> Ambitious in the pursuit of growth
> Trust, respect & care for each other

Going into 2024, if there's one thing I'd recommend every business to do, it'd be to spend more time with your customers and focus on continuously delighting them
be

[Charlie Cowan @itscharliecowan]

New Demo Day episode live with Nick Telson-Sillett, co-founder at @sendtrumpet

We discuss digital selling and the importance of helping your champion to sell on your behalf.

Grab the full interview and demo here: https://t.co/0bN5QyFUay

[Rory Sadler @SadlerRory]

No one does it like the trumpet team 🎺

[Garry Tan @garrytan]

RIP Charlie Munger

Thanks for the wisdom

[Jasmin Heimann @jasminhei_]

@karrisaarinen Long term product success =
a) creating enough activation energy to overcome inertia of switching costs - requires 10x better product (e.g. 5x cheaper * 2x better), 2-3x is not enough
b) continually meeting &/ exceeding user expectations in each interaction (trust)

h/t @cpaik

[Alex Macdonald @alexfmac]

Optimism is a pre-requisite for innovation.

The biggest steps forward for mankind require a level of optimism that the majority would find delusional.

Hearing @fdestin and other investors & founders speak recently - it seems optimism in today’s world is harder to find.

There are times over the years where I have struggled to be optimistic.

But I’ve found a recipe that works for me. It’s obvious, but worth sharing.

Reduce exposure to:

- screens
- news media
- algo -driven social media (as opposed to content you explicitly follow)
- alcohol & other depressive substances
- processed foods
- critics & commentators who haven’t ‘done it’

Increase exposure to:

- sunlight
- water (both looking at and drinking)
- protein & vegetables
- exercise
- sport (watching and participating)
- in-person engagement with family, friends and colleagues
- media written by people who have achieved something (eg biographies or @FoundersPodcast)
- anything which provides a sense of community (eg religion or a local sports team)

If you can become a true optimist - nothing is impossible.

[Anamcara @AnamcaraCap]

Our Venture Partner @MariaMcMenamin (prev. Head of B2B Sales @Pitch and @stripe ) shares three common mistakes founders make in their GTM strategy.

"If every product experiment works, you are not iterating enough"

https://t.co/74DKfWsVVV

[Rory Sadler @SadlerRory]

@thescottleese @YouTube Great chatting with ya @thescottleese 🙌

[Scott Leese @thescottleese]

Conversations not interrogations with Scott Leese @ Surf and Sales https://t.co/pphEBpw3Zm via @YouTube

[Jasmin Heimann @jasminhei_]

@onemoremeier @robindchnt @bader_stefan @ItxasoLondon @annelieajami @chrija @_mohannadali @SadlerRory @utzle @AkashBajwa96 @Kamski @madelinelawren favs include @0zne @JuneDotSo , @SadlerRory @sendtrumpet, @tldview , @DuffelHQ, @pleo, @GoCardless, @PaddleHQ, @CausalHQ, @framer, @fiberplane, @Pitch, @nicolasosharp @attio, @incident_io

[Stefan Bader @bader_stefan]

@onemoremeier @robindchnt @ItxasoLondon @annelieajami @jasmiinhe @chrija @_mohannadali @SadlerRory @utzle @AkashBajwa96 @Kamski @madelinelawren some of my🇪🇺 PLG favs:
@Pitch, @softr_io, @typeform, @airfocus, @gmelius, @sendtrumpet

[Annelie Ajami @annelieajami]

Our Venture Partner @philreynolds, fmr VP of Eng. @Workday, just wrote a piece on how to drive developer productivity across your organisation and the importance of workflows. Actionable insights for engineering leaders at early-stage startups. Must read!

https://t.co/GAmTKIlPfM

[Rory Sadler @SadlerRory]

@natolisnuggets @sendtrumpet of course 🎺😏

[Rory Sadler @SadlerRory]

🙂

[Rory Sadler @SadlerRory]

When we say @sendtrumpet centralises full sales cycles, we mean it 😎

Proposals & Quotes have landed 🚀

🧾 Create personalised proposals in seconds
💵 easily add from your product library
🔔 Get notified when they're viewed & downloaded
🕚 Esig & payments coming next

[Rory Sadler @SadlerRory]

To outshine your competitors, shift your focus beyond the sales process & prioritise the buyer journey

Sales velocity will improve dramatically for companies that embrace this:

✅ shorter sales cycles
✅ larger contract values
✅ improved conversions
✅ more opps in pipeline

[Rory Sadler @SadlerRory]

81% of companies have experienced slower sales cycles in the last year.

Economic factors + more DMs are key factors but these two will surprise you:

1️⃣ 33% of buyers struggle to understand provided info

2️⃣ 30% of buyers find it difficult to share that information internally