Shane Hegde

Co-founder & CEO @airHQ | Building AI for creative tasks

[Shane Hegde @shanehegde]

Today @airHQ becomes an agent that can run all your creative tasks for you.

You make the work. Air handles the rest.

[Shane Hegde @shanehegde]

“Runway’s bet is that a good enough video model, given actions, can become the World Model, and that on that same backbone you can render a movie, an ad, an entire desktop, a working warehouse, and maybe, eventually, a cell or a universe.”

Fascinating piece by @packyM & @agermanidis on the future of @runwayml
https://t.co/hTcQv6n3fn

[Ariel @arieljrubin]

i built @airHQ’s content program

here’s how i’d rebuild it in 30 days

[Air @airHQ]

The first generation to hold a screen before they could read is now designing their way out of the interface.

Read more from Air's @eileenonline_ on cyberdecks, keychain cameras, and how Gen Z is making tech personal again...

[Shane Hegde @shanehegde]

With more and more AI character swap tools hitting the market and the AI influencer boom, generating creative original content that users can insert their AI characters into may become more in demand

[Alisson Pereira @Alissonerdx]

The Character Swap LoRA is out! Feel free to try it and share what you make.

It’s far from perfect, it’s just a LoRA, but it can work surprisingly well in some cases, like the examples below. I hope to work on an improved version soon together with @akatz_ai.

LoRA:
https://t.co/5AsWq558z1

ComfyUI workflow: https://t.co/OvixFESo2r

And there's an AI-generated video (video, voice, but it's my real voice, just in English hahaha) here hahaha to explain the Workflow planner node and some other things about LoRa: https://t.co/e2UvfUkGg2

[Shane Hegde @shanehegde]

@sshankar @WisprFlow @claudeai @NotionHQ what inconveniences did you run into with Apple?

[Shane Hegde @shanehegde]

Day 2 of 30 testing a different AI tool for creative work every day.

This morning I’m trying @WisprFlow for the first time.

Pros:
- System-level dictation with very minimal setup
- Works in apps like @claudeai, @NotionHQ, Gmail, wherever else you’re working
- Accuracy is solid. It cleans up as you go. Filler words, self-corrections, punctuation
- You can assign your own hotkeys
- Speaking conversationally makes longer prompts feel natural and gives the model way more context

Cons:
- Struggles in noisier rooms. My laptop mic was inconsistent, AirPods worked better
- Privacy comes up a lot. Per Wispr, they only process what you actively dictate (no passwords)
- Free tier is limited. Pro is $15/mo or $144/yr

Honest take: 30 minutes isn’t enough for this one. I’d need a week of meetings and dictation before I could report back. Right now it’s hard to see what it solves for me that @meetgranola can’t.

Let me know your takes in the meantime?

[kashvi @kashvi]

@shanehegde @floraai great series!!! try a voice tool like wispr or elevenlabs next

[Shane Hegde @shanehegde]

@weberwongwong @floraai @philfrombrazil_ Looking forward! Excited to see what you guys roll out

[Shane Hegde @shanehegde]

Day 1 of 30 testing a different AI tool for creative work every day.

First up: @floraai

What worked well:
- really nice UI, plus keyboard shortcuts (!)
- 20 gens at once on a single node (i.e. burn credits)
- Fauna agent built my whole workflow really fast (but couldn’t save it as a Technique)

What didn’t:
- batch edit didn’t recognize my logo, or didn’t attach it to the right products (?)
- new Decks feature feels like an image compositor with a share link. Useful, but not as big as they made it sound
- the @airHQ identity it churned out didn’t land for me

Here’s a live link to the deck from my 30 mins this morning: https://t.co/T6IddQwC66

What should I try tomorrow?

[Shane Hegde @shanehegde]

@themoko @tlakomy @floraai @runwayml @AudioShakeAI Let's talk

[Shane Hegde @shanehegde]

@tlakomy @floraai @runwayml yes

[Shane Hegde @shanehegde]

@AdamBartas @floraai @TorinRittenberg what do you think?

[Shane Hegde @shanehegde]

@jennrichter @floraai @krea_ai shoot me a DM

[Saurabh Gupta @sagupta_nyc]

If they are shooting at you, you must be doing something right.

When a VC-backed company that has raised $60M+ feels threatened by a bootstrapped company.

loving the game!

[Shane Hegde @shanehegde]

Tomorrow.

[Shane Hegde @shanehegde]

You can ignore this tweet. I'm just using it to test Wispr Flow for my daily AI tool review, day 2.

[Shane Hegde @shanehegde]

There are certain applications where a visual interface makes sense (maps, etc) but @davidmarcus predicts that soon “we're going to deal with intelligence and computers the same way we deal with other people, by talking and typing, and things will just get done.”

[David Marcus @davidmarcus]

Wrote a short piece over the weekend about the death of UI and what it means for money... https://t.co/gvRbVgCecb

[Shane Hegde @shanehegde]

@philfrombrazil_ @floraai interesting—also want to test @trymelius for this use case

[Shane Hegde @shanehegde]

@eaglei_63 @floraai @MagicPathAI This one is definitely on my list

[Shane Hegde @shanehegde]

@TaylorLorenz sure has a knack for these things.

Thanks for the shoutout, I’ll be looking at some of the others listed here for insights too.

[Taylor Lorenz @TaylorLorenz]

It's almost impossible to keep up with the advances in AI for creative work (seems like there’s a new breakthrough product or model every day!!)

So I pulled a list of the top 40 accounts who are actually hands-on experimenting w models and video/image generation and talking about how AI is reshaping how creatives work.

Let me know who you think I should add!!

Hands-On Creators & Experimenters (Image, Video, Workflows) 👇👇👇

@DavidSHolz: Midjourney founder
@ShaneHegde: Founder/CEO of Air, AI native creative ops
@Gossip_Goblin: AI horror creator
@c_valenzuelab: Runway co-founder/CEO
@medeana: Co-founder Boys Club
@pridesai: ops at Tribute Labs
@bilawalsidhu: Creative technologist building & reviewing AI workflows
@TheoMediaAI: Filmmaker testing and reviewing the new creative-AI stack
@dillonrolnick: CEO, Nous Research
@techhalla: Prompts and practical generative techniques
@heavypulp: Cinematic AI visuals and VFX-style work
@egeberkina: High-quality daily AI image drops and prompts
@AmirMushich: Brand/ad design and usable generative workflows
@PJaccetturo: Viral AI trailers and commercial-style work
@henrydaubrez: Creative direction, festival shorts, Google Labs context
@charliebcurran: Viral AI filmmaking and distribution insights
@lexx_aura: Cinematic AI animation studies
@Salmaaboukarr: Higher-end AI content and brand work
@Mho_23: AI content systems and production roadmaps
@cfryant: Artist/filmmaker perspective on AI commercials and craft
@hollyherndon: Experimental music/voice AI and artist-side generative work
@simonw: Practical testing of new models and tools the day they ship
@emollick: Evidence-based takes on AI (including generative tools) in real work
@levelsio: Shipping with AI, practical generative experiments
@burkaygur: Founder/CEO, @fal
@gorkem: Founder/CTO, @fal
@robrombach: Founder/CEO, Black Forest Labs
@andi_blatt: Co-founder, Black Forest Labs
@weberwongwong: Founder/CEO of Flora, node-based AI media tool
@yoland_yan: CEO of Comfy, node-based AI media tool
@alexmashrabov: CEO of Higgsfield, leading genAI tool
@mjlbach: Founder/CEO of Hedra Labs
@gmharhar: Founder/CEO of Mirage (formerly Captions)
@nyn531: Founder/CEO of Creatify, AI Ad-maker
@sxmawl: Founder/CEO of cardboard, agentic video editor
@rezakhadjavi: CEO of Runneth, AI teammate for marketers
@viccpoes: CEO of Krea
@sashastiles: Experimental AI artist
@n0w00j: CEO of Melius
@fofrAI: Generative image/video experiments

[Shane Hegde @shanehegde]

@ZainUlAbedien18 @floraai @ImagineArt_X ✍️

[Shane Hegde @shanehegde]

@heythisiscallie @trymirage cool will check it out