Alyssa Altman

Obsessed with how and why people search for stuff. If measuring digital was easy, everyone would do it. #ppcchat #adtech #digitalmarketing #analytics

[Alyssa Altman @alyssa_altman]

I wonder how Jesus Christ is measuring his Brand Awareness

[Michael Feeley @mikefeeley]

1/6: I was always surprised by how little SSPs understood the traffic they sent to their buyers. None of the 40 SSP partners I've personally managed had any idea of their quality when it came to performance.

[Alyssa Altman @alyssa_altman]

#GoogleSignals yes or no?

[Alyssa Altman @alyssa_altman]

Google Ads link to GA4 - should populate historical yes or no? Link was randomly gone on an account, relinked and now having all sorts of problems 🥹 #ga4

[Susan Wenograd @SusanEDub]

Just your friendly reminder that paid search won't fix demand generation issues.

[Menachem (Google Ads) @MenachemAni]

Dear Meta

Please stop calling me. Thanks! 🙏

[Alyssa Altman @alyssa_altman]

#GA4? What is that?

[Semrush @semrush]

4 words a digital marketer never wants to hear

[Alyssa Altman @alyssa_altman]

We’re not just all accepting that people are seeing revenue be 20% off with e-commerce platforms, right? What? Huh? #SMX #GA4

[Alyssa Altman @alyssa_altman]

It’s both comforting and terrifying that experts are still unsure of GA4 intricacies that are real concerns real clients have #SMX

[Ed Leon Klinger @edleonklinger]

Did apple just lowkey launch a v1 brain-machine-interface into the Vision Pro?

One of their ex designers just tweeted this:

“One of the coolest results involved predicting a user was going to click on something before they actually did. That was a ton of work and something I’m proud of. Your pupil reacts before you click in part because you expect something will happen after you click. So you can create biofeedback with a user's brain by monitoring their eye behavior, and redesigning the UI in real time to create more of this anticipatory pupil response. It’s a crude brain computer interface via the eyes, but very cool”

[Kevin_Indig @Kevin_Indig]

When I started in Growth, I thought executives only make decisions based on data.

I couldn't have been more wrong.

[Alyssa Altman @alyssa_altman]

People toss around AI like these LLMs don’t learn off of SOMETHING.

[Julie F Bacchini @NeptuneMoon]

Ok, they just reiterated that their LLM is "trained on Ads data."

Who's Ads data is it being trained on? Are advertisers giving permission for their data to be used for the benefit of other advertisers?

I would like an actual answer on this.

#PPCChat #GML2023

[Alyssa Altman @alyssa_altman]

@TheCopyTrail I think maybe even with no prep. The scripted monologues are killing me.

[Alyssa Altman @alyssa_altman]

@NeptuneMoon The back half of this is so scripted it hurts

[Alyssa Altman @alyssa_altman]

@NeptuneMoon This has been around for a while. Weird how they said “available today”

[Alyssa Altman @alyssa_altman]

@JonKagan I’m so scared rn

[Alyssa Altman @alyssa_altman]

Consumer journeys haven’t been linear in 15 years

[Alyssa Altman @alyssa_altman]

I feel like half of these #gml2023 presenters are AI…lol.

[Jon Kagan @JonKagan]

Google: If you don't upgrade to GA4, you have failed as a person. So A.I. will hunt you down and remove you.

#ppcchat #gml2023