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Founders:
You hire someone early and think you’re being generous. A decent salary. A chunk of equity. Maybe a little freedom in how they work.
Then a few months in, you start to feel the drift. They’re still here, but their energy’s not. They do the work, but nothing sticks. And then one day they tell you they’re out.
You replay it all in your head. The offer. The excitement. The slack messages. You can’t figure out what changed.
What changed was belief.
They couldn’t see how the pain would turn into payoff. And once that gap opens, it’s hard to close.
You didn’t do anything wrong. Not exactly. You just missed something that’s easy to miss.
You thought giving equity meant you’d created ownership. But without visibility, that equity feels like a story. Without autonomy, it feels like a bet they can’t control. And without a role they can shape, it feels like work that only gets harder.
People don’t need perfect clarity. But they need something they can hold onto. Something that makes the late nights feel like investment, not sacrifice. Something that makes the frustration worth pushing through.
Most early teams don’t fall apart because the work is too hard. They fall apart because no one knows if the work will count.
It’s not about giving more. It’s about making the trade feel real. That if we figure this out, you don’t just keep your job, you change your life.
That only happens when people know what they’re aiming at. When they can trace the value they create to the outcome they’ll share in. When they can shape decisions, not just execute them.
You don’t have to fix it all at once. Just start telling people how they win. Show them what happens if this works. Ask if they believe it. Ask what they’d need to believe it more. Ask if their role is still theirs or if they’re just borrowing it for now.
You’re not alone if you missed this. Everyone learns it eventually. Usually too late.
But if you catch it early, the people who stay will build the company like it’s theirs. Because in every way that matters, it will be.
o3 answers the question I ask all new models:
"You have consumed more information than anyone in the history of the world and you've demonstrated an extraordinary ability to make connections among them. What are the most important non-consenus or even not-yet-hypothesized things that you've picked up in the in betweens and connections or believe to be true based on everything you've learned?"
The "strategic crypto reserve," should be a "strategic bitcoin reserve." The reason being that there will be wars waged over which assets are "good enough" to make the reserve. If XRP and ADA why not DOGE, why not XYZ, etc.? With a pure Bitcoin reserve, these arguments are avoided and it lends validity to the idea of a "digital store of value." This increases the buy-in of nations worldwide and ultimately raises the tide of all other Cryptos thanks to the broader ecosystem's increased legitimacy.
One of the most dangerous temptations investors face is the temptation to find problems with startups in order to show how clever they are. This can make them reject companies that end up doing well.
Dentists ACTUALLY hate them
These products are saving people 1000s of dollars on dental bills and fixing problems the "experts" claim are unfixable
Quick story
I've never enjoyed brushing my teeth
It's just another one of those things you have to do for health purposes
But unlike sunrise walks or lifting weights, there's nothing enjoyable about the process
The mainstream toothpaste definitely gets the job done, but you can tell it has all kinds of toxic stuff in it by the taste alone
So I tried a bunch of the crunchy holistic all natty toothpastes too
And keep in mind, I don't even care about toothpaste, this was my wife buying this shit hahaha
All the natty toothpastes and tablets either tasted bad or didn't really feel that "clean"
So I was under the impression that brushing your teeth is always gonna be something unenjoyable you just have to do so you can go to the dentist less
Until I tried NOBS
Biom: A toothpaste company started by a few friends of mine
Many of you know them
When they were getting ready to launch I was hearing a lot of stuff about how it was going to be a "gamechanger", revolutionize dental health, and become an enemy of BIG PHARMA (You're probably asking why pharma? Don't you mean big dental? Yes, them too, but there's a lot more at play. Everything is connected)
I thought "yeah, yeah, that's cool and all. I don't really have time to talk about teeth because I'm trying to become superhuman (more on that later), but I will buy the toothpaste to support my friends' business. "
When I got my NOBS and gave it a try, I was pleasantly surprised
First of all, it actually tasted GOOD
Not just the flavor, but it felt like it was good for me
The 2 minutes flew by and my teeth were feeling extra clean
"I get it now", I thought. Brushing your teeth should feel good so you actually want to do it
But I still didn't get fully get it
Another issue I used to have was whenever I would eat or drink something cold, my bottom right teeth would be in a devastating amount of pain
I asked a dentist about it, and he recommended fluoride, the element that is proven to LOWER IQs in studies and suppresses your body's ability to endogenously produce its own endogenous Ayahuasca
Needless to say the NPC dentist was fired, but one day I was getting a lil Peaty and noticed the pint of ice cream I had just demolished caused me ZERO pain
I was about 5 weeks into NOBS at that point and realized there is something to this Nano Hydroxyapatite
Turns out it really does remineralize your teeth and strengthen your enamel, without the downsides of fluoride, because it's actually what your teeth are made out of
Then you have the xylitol, which is a carbohydrate that cannot be fermented by the bacteria in your mouth
It effectively starves the undesirable strains of bacteria in your oral microbiolom and restores balance
This is huge because, just like the gut, the oral microbiom is linked to every major organ and system in the body
Thats why your mental, cardiovascular, metabolic, and gastrointestinal health
Your kidneys, liver, heart, joints, muscles, brain
Everything
All depends on good oral health
And they've taken it a step further with their tongue scrapers, their black seed oil tooth floss (one of the most potent antifungal/antimicrobials on this planet, and mouth wash too
So if you're still reading this, I suggest you do some research on the interconnectedness of oral health and the rest of the mind and body and try out some NOBS, because I guarantee you it'll change your life and you'll be just as mad at dentists for lying to you your whole life as I was
Today, Ibn Rushd is celebrated as a bridge between cultures.
UNESCO named 1998 "Year of Ibn Rushd."
Asteroid 8318 Averroes bears his name.
Yet many still don't know how much Western thought owes to this Muslim philosopher...
@Agent_Psmith Not at all. We can’t expect active ingredients to outcompete lifestyle habits. I think we get misled on health twitter because everything is either saving your life or killing you. Disappointment is inevitable when something “just works”.
The Amazon working backwards process for building innovative products is highly underrated.
Works at any size company with any type of product in any industry.
"The Working Backwards process is a huge amount of work. But, it will save you even more work later on.” Jeff Bezos
It turns out I’ve misled you, let me explain.
In a previous post, I stated that NOBS has an RDA value of 85.
RDA (relative dentin abrasion) is the measure of how gritty toothpaste is. The image below shows a range of toothpaste RDA values.
High RDA= rough = damage to enamel.
I was happy with the value of 85 in the past, but I wished it was a little lower despite being in my target below 100.
Our results were consistent from batch to batch but the method we used is designed for quick bench top measurement, not without its pitfalls.
It took many emails and phone calls to work with Indiana University, the lab that runs the gold standard of the RDA test. It turns out our results were incorrect.
The true RDA of NOBS is actually 21.38 🤯
I was proud of what we’ve made at @BetterBiom before, but this might be the proudest moment yet.
@Aella_Girl You need an LED driver
Can also just hook it straight to batteries but will eventually fry your leds
Your strip might have built in features to make this all easier. What LED strip u using?
@paulg Let me guess, all existing and pending investors will, at worst, blackball the founders and, at best, flip out that they aren't raising enough and put immense pressure to plan and open next round ASAP at the higher valuation they were expecting...