Athul

Engineer @rox_ai

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[Athul @athulgs99]

Gone are the days of legacy CRM!

Welcome to the new Agentic world of Revenue Systems :)

https://t.co/F8bdEs9ueU 🚀

[Ishan Mukherjee @ishanmkh]

Rox has been powering Global 2000 enterprises with $5T+ in combined market cap.

Today, we’re putting it in everyone’s hands.

Over the last 2 years, companies like @MongoDB, @togethercompute, and @Xbow shifted investment from legacy CRM and SaaS to Revenue Agents.

But most teams have been locked out.

They lacked in-house technical talent or FDEs required to set up the revenue-specific context, harnesses, and agent systems needed to run Revenue Agents in production.

Today, we launched Rox Teams to remove that barrier.

With Rox Teams, businesses of every shape, size, and vertical can activate Revenue Agents on their own.

Set up in minutes. No FDEs required.

https://t.co/DfzpGtKZJD

& Nolaned this hilarious explainer video 👇

[Athul @athulgs99]

@ppadala @perplexity_ai @ChatGPT Legacy browsers like Chrome and Safari still have so much moat and survived the AI browser phase which is insane!

[Rox @rox_ai]

@AnthropicAI and @OpenAI want your product living inside Claude or ChatGPT. @Google wants the model to redraw your UI from scratch.

Both are wrong about who should own the pixels, since it diminishes beautiful product experiences to basic text.

We measured a 3rd option: up to 100x cheaper, and your product stays whole.

→ Introducing Rox Tether: An alternative to MCP Apps, A2UI, and ChatGPT Apps.

TLDR: the product manages its own pixels, and the agent operates it via reference.

The results:

- Up to 100x token reduction
- No new protocol
- No browser API needed
- No cooperation from the chat host

Breakdown below:

[Athul @athulgs99]

@RockbottomRo omg me too lfggg

[Rox @rox_ai]

Introducing Rox apps.

Build any custom app on top of the customer data you already have in Rox - in minutes.

RevOps + Revenue Builders: the power to build anything is now yours.

Enterprise teams: our FDEs can build any custom app for you, faster than ever.

Shoutout Roxstar FDE Brian Serrata showing how it's done & @taeukkang for the build.

[Rox @rox_ai]

Introducing ask-web: Rox’s in-house web search agent.

ask-web sits on the cost-per-accuracy pareto frontier of the hyper-parameter grid when compared to frontier labs and commercial search agent providers.

The agent delivers 91.3% accuracy at 1.03 cents per query on real production prompts.

It has been running in production for more than 6 months with continuous evals.

Inference partners: @togethercompute, @baseten, @modal

Commercial Search vendors benchmarked: @perplexity_ai, @ExaAILabs, @p0.

Frontier Search vendors benchmarked: @OpenAI, @AnthropicAI

Exa, OpenAI and Anthropic excel on accuracy. Parallel and Perplexity are cost-efficient.

Here’s the breakdown:

[Athul @athulgs99]

@janvikalra_ Curious about the findings of question 2 - which is better in the bay area specifically haha?

[Rox @rox_ai]

Revenue agents are the main course. Data enrichment is on the house.

B2B orgs spend $3.1B a year for employees to find contact and company data. Now agents need it too.

So we made a call: enrichment is a cost of doing agentic work, not a product to mark up. It's infrastructure that revenue agents need to run.

Today, we’re opening up our in-house data collection and enrichment infrastructure to all.

No extra contracts. No credits to count.

Just revenue, served.

[Rox @rox_ai]

Rox has officially landed in NYC 🗽

Every great idea had to be sold.

So, we took over Times Square to celebrate the icons who brought groundbreaking to the world + the leaders driving 2026 breakthroughs.

Shoutout to our incredible customers on the board - @intel, @tryramp, Bosch, @Hitachi, @gitlab, @cloudsoftware, @MongoDB, @bynder, @TryPallet, and more!

And to our East Coast sales team + the founding crew building Rox since day 1… this one’s for you.🚀

[Rox @rox_ai]

Introducing CEO Mode: Be the CEO of Your Army of Agents

Lot of talk here about commanding agent armies.

With Rox, it’s real and already working at scale for the Global 2000.

Powered by Rox Governance - the first agentic governance system for revenue. CEO Mode gives you secure, unified and real-time view across every part of your book of business.

With CEO Mode, you can:

- Protect sensitive data as confidential data is only accessible to the right people.

- Empower every team member and leader to self-serve actions without bottlenecks.

- Build custom apps and workflows with governed, secure access.

Simply ask your agent a question, and CEO Mode orchestrates the work across your entire system in seconds.

You can stay focused on what matters most: growing your business.

[Athul @athulgs99]

I'll be at the Databricks Data + AI Summit on Wednesday (we have a booth yes!) - hmu if you want to catch up/exchange notes and talk about revenue agents let's gooooo!

[Rox @rox_ai]

OpenAI just launched role-specific plugins in Codex & Rox is built in.

Rox in ChatGPT Codex brings in trusted data on your deals and customer interactions directly where you work.

Just say "use Rox" and go. Huge thanks to @OpenAI, @caromcc_, and the OpenAI for startups team. Great to partner on the launch.

[Athul @athulgs99]

@janvikalra_ Looking forward to it - this is some serious queen shit btw :)

[Athul @athulgs99]

@forwarddeploy Yes 🫡

[Athul @athulgs99]

@pritopian Try Chennai kings it is good-ish in SF!

[Athul @athulgs99]

@ellen_in_sf Literature review

[Athul @athulgs99]

@bcherny @bcherny login to claude keeps redirecting to onboarding - can you please check?

[Athul @athulgs99]

To add to this point its infact MORE important and essential than ever which is why I find it hilarious when people say Software/ AI engineering is dying

it's a classic case of half empty vs half full perspective

[Athul @athulgs99]

No matter how much software engineering is changing with agents - at it's core essence architecting the systems in the RIGHT way is still invaluable and I love it as a sucker for system design myself :)